{"id":2529533,"url":"https://alion.io/job/blackbaud-digital-marketing-manager-senior","title":"Digital Marketing Manager, Senior","company":{"id":36535,"name":"Blackbaud","domain":"blackbaud.com","url":"https://alion.io/company/blackbaud","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":32,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hyderabad, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":true},{"name":"LinkedIn","optional":true},{"name":"YouTube","optional":true}],"status":"live","first_seen_at":"2026-09-10T00:00:00Z","employer_posted_date":"2026-09-10","last_verified_at":"2026-11-01T06:49:26Z","board_verified":true,"closed_at":null,"days_open":52,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":52},"description":"The Digital Marketing Specialist will provide strategic support, guidance, and expertise across the vertical and regional markets we serve to scale impact of digital marketing. This role will maximize the impact of paid media to drive ARR through full funnel paid media campaigns.\nResponsibilities:\nInform the digital marketing strategy for the vertical and regional markets we serve across paid media, search, and digital ABM channels.\nAssist in creating a long-term program plan designed to accomplish specific business goals such as driving awareness, leads, pipeline, and bookings.\nAssist with paid media campaigns spanning multiple channels and tactics, including strategy, setting requirements, execution, and reporting.\nInform data sources, audience targeting, channels, offers and content to drive customer acquisition across digital channels.\nProvide tactical feedback to different campaign stakeholders regarding areas of optimization, including conversion rate optimization of landing pages, SEO recommendations, creative approaches, and more.\nCoordinate execution of campaigns with delivery partners such as agency.\nProvide ongoing and ad-hoc reporting to measure the success of paid media campaigns by vertical or solution campaigns.\nExperience:\nB.S. degree in business or related field required\n3-5 years’ experience in digital marketing required\nExperience agency side or in a service delivery capacity preferred\nExperience providing services to b2b technology companies preferred\nExperience with digital marketing campaign setup, execution, and analysis using a variety of analytics tools as well as internal reporting tools required\nExperience managing paid media campaigns including paid search, programmatic display, digital ABM, and re-targeting leveraging 1st and 3rd party data sources required\nExceptional analytical and critical thinking skills, including knowledge of multi-touch attribution models to inform optimization required\nStay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube \nBlackbaud powers social impact through purpose-driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.\nBlackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. 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