{"id":89167,"url":"https://alion.io/job/bland-demand-gen-lead","title":"Demand Gen Lead","company":{"id":15360,"name":"Bland","domain":"bland.ai","url":"https://alion.io/company/bland","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":74,"open_postings":16,"ghost_share":0.438,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":54,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":180000,"max_usd":340000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":575},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Twilio","optional":false},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-07-28T21:30:45Z","employer_posted_date":"2026-07-28","last_verified_at":"2026-10-19T07:06:18Z","board_verified":true,"closed_at":null,"days_open":82,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":82},"description":"Demand Generation Lead\nAbout Bland AI\nWe’re a Series C startup that has raised over $100M from Emergence Capital, Scale Venture Partners, Y Combinator, and the founders of PayPal and Twilio.\nOur mission is to build the world's most human AI phone agents. Thousands of businesses rely on Bland AI to automate customer conversations while delivering an experience customers actually enjoy.\nWe're growing quickly, and marketing plays a critical role in that growth. Every campaign, event, product launch, and piece of content exists for one reason: generate pipeline and help enterprise companies discover Bland.\nWe're looking for someone to own that engine.\nWhy This Role Exists\nMarketing at Bland is entering its next stage.\nWe've built a strong foundation across content, brand, events, product marketing, and paid acquisition. Now we're looking for someone to own the systems, campaigns, reporting, and optimization that turn those efforts into predictable pipeline.\nYou'll own demand generation end-to-end-from campaign strategy and paid media to attribution, lifecycle marketing, HubSpot operations, reporting, and conversion optimization.\nThis isn't a role where you'll inherit a perfectly optimized machine.\nWe're looking for someone excited to build one.\nWhat You'll Do\nOwn Pipeline Generation\nOwn our demand generation strategy with one goal in mind: generate high-quality enterprise pipeline.\nBuild quarterly campaign plans across paid, email, events, ABM, content, and product launches while constantly improving efficiency and conversion rates.\nBuild Our Marketing Engine\nOwn HubSpot and marketing automation.\nCreate scalable lifecycle programs, lead routing, lead scoring, nurture campaigns, attribution models, dashboards, and reporting infrastructure that gives the entire company visibility into marketing performance.\nRun Paid Acquisition\nManage and optimize our paid programs across LinkedIn, Google, Meta, retargeting, and emerging channels.\nConstantly test messaging, audiences, creative, and landing pages to improve ROI.\nDrive Account-Based Marketing\nPartner closely with Sales to build campaigns targeting high-value enterprise accounts.\nCoordinate personalized campaigns across advertising, outbound, events, gifting, and content.\nOwn Marketing Analytics\nMeasure everything.\nBuild dashboards that track campaign performance, pipeline creation, CAC, conversion rates, attribution, and marketing efficiency.\nIdentify what's working, eliminate what's not, and continuously improve performance.\nOptimize the Funnel\nImprove every stage of the buyer journey-from first website visit through closed-won.\nExperiment with landing pages, lifecycle campaigns, nurture sequences, product demos, and conversion optimization.\nPartner Across Marketing\nWork closely with Brand, Content, Product Marketing, Growth, Events, Sales, and RevOps to ensure every marketing initiative contributes to pipeline.\nMust-Have Qualities\nBuilder Mentality\nYou've built demand generation programs from scratch or significantly improved existing ones.\nYou enjoy creating systems as much as running campaigns.\nAnalytical\nYou love dashboards, attribution, conversion rates, and understanding why campaigns succeed or fail.\nMarketing without measurement isn't interesting to you.\nHands-On Operator\nYou're comfortable jumping into HubSpot, launching campaigns, building workflows, writing emails, creating dashboards, or troubleshooting automation yourself.\nOwnership\nYou don't wait for someone else to solve problems.\nYou identify bottlenecks, propose solutions, and execute.\nStrong Technical Marketing Skills\nYou understand modern B2B demand generation across paid media, lifecycle marketing, marketing automation, CRM management, attribution, and reporting.\nMission-Aligned\nYou want to help define how enterprise companies adopt AI over the next decade.\nNice to Haves\n5-7 years of B2B SaaS demand generation experience\n\nDeep HubSpot expertise\n\nExperience with enterprise sales motions\n\nExperience building attribution models and marketing dashboards\n\nFamiliarity with ABM platforms and account-based marketing\n\nSQL, RevOps, or marketing operations experience\n\nExperience partnering closely with Sales teams\n\nYou'll Thrive Here If...\nYou love owning metrics.\nYou enjoy building systems that scale.\nYou care about pipeline more than vanity metrics.\nYou're excited by ambiguity and moving quickly.\nYou want to work alongside ambitious people who care deeply about winning.\nYou want your work to directly influence company growth.\nAmbition Matters Most\nWe care more about what you've built than where you've worked.\nIf you've built demand generation engines, love solving complex growth problems, and are excited about building the next generation of enterprise AI, we'd love to meet you.\nCompensation & Perks\nCompetitive salary\n\nMeaningful equity\n\nComprehensive benefits\n\nBeautiful office in Levi's Plaza, San Francisco\n\nWork alongside one of the fastest-growing AI companies in the world","description_format":"text","description_chars":4972,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Conversational AI","Speech & Audio AI","AI Agents"],"lifecycle":[{"event":"open","at":"2026-09-05T18:20:00Z"}],"visa":[],"liveness":{"score":23,"band":"cold","label":"Long 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