{"id":4286711,"url":"https://alion.io/job/blink-content-marketing-lead","title":"Content Marketing Lead","company":{"id":5545,"name":"Blink","domain":"blinkapp.com","url":"https://alion.io/company/blinkapp","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":95,"open_postings":3,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":117,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-11-13T22:07:19Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T22:07:19Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"London (in office 3 days/week)\nMarketing\nReports to VP Marketing\nAbout the role\nTl;DR- Can you build internal relationships & tell external stories?\nBlink is the universal AI platform for frontline work. We're building it because AI is the defining technology of our generation, yet thousands of frontline organisations risk being left behind because their workforce remains disconnected from the rest of the business.\nWe have a framework for our differentiation and the stories we want to tell. What we're missing is the person with the lateral thinking and end-to-end discipline to actually find, source, and create the customer evidence that makes those stories real - data and anecdotes, not just claims.\nThis is a founding mandate: build that discipline from scratch, and make it the engine behind three things at once - the website, our AI positioning, and how we tell customer stories at all.\nWhat you'll own\nFind the stories nobody’s told yet. You will be digging across our customers, and the CS, implementation, and sales teams who know them, for the moments that show our real value.\nPut a number on every story. We’re building a credible and quality brand, the real stories have proof behind them. Faster onboarding, lower churn, hours saved. No anecdote ships without impact data behind it.\nMake the website the gospel. You will be a core part of ensuring our killer web pages perform. Pages that are backed with credible stories, data and proof no generic claims here!\nTurn one story into ten. Be the expert in slicing and dicing. Every story feeds multiple sources. The newsletter, our blog, SEO, events, and sales enablement.\nOwn our advocates. Manage our amazing customers who go on record for us, as a peer to their VPs and C-suite.\nRun the tight ship. This is about rigor and process to ensure a smooth marketing engine. You’ll be owning the quarterly content plan and publishing schedule end to end, and use AI to ship at the pace of a small team. \nRequirements\nWhat you'll bring\nExperience in a customer marketing or advocacy function at a fast scaling B2B SaaS company - this needs someone who has built from very little before, not someone doing it for the first time.\nA researcher's instinct - comfortable digging for the anecdote and the number behind it rather than waiting to be handed both.\nComfort managing relationships with VP and C-suite customer contacts as equals.\nStrong writing instincts and a good ear for our voice - human and substantive, never fluffy or immature.\nJudgment about what to prioritise first when the mandate is broad and nothing exists yet.\nFirst 90 days look like\nA repeatable method exists for finding and sourcing customer stories - not a one-off case study, a process.\nAt least one flagship customer relationship has produced a story with real data attached, in a new format.\nA clear definition of what \"great\" looks like for a Blink video case study or EGC piece, even if production capacity to scale it doesn't exist yet.\nBenefits\nWhy Blink?\nYou’ll have the opportunity to be part of something impactful, large-scale, and meaningful. Most importantly, you’ll be working in a company with a strong mission and with a team that is ambitious and embarking on a journey that many start-ups can only dream of!\nOther benefits include:\nCompetitive salary.\nStock options on starting and additional high performer grants annually! \n25 days’ leave + public holidays.\nAdditional time off between Christmas and New Year.\nPrivate healthcare with AXA.\n3% employer pension contribution when you contribute 5%.\nCycle to Work scheme.\nSocial events ( lunches, breakfasts, nights out).\nEnhanced parental leave.\nAt Blink, we're committed to creating an inclusive and diverse culture where our people feel they truly belong. 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