{"id":3411570,"url":"https://alion.io/job/blink-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":5545,"name":"Blink","domain":"blinkapp.com","url":"https://alion.io/company/blinkapp","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":95,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":120,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Boston, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":76000,"max_usd":196000,"period":"year","method":"role_country_seniority_unknown","sample_n":10699},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-28T18:02:42Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-10-29T10:24:22Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Location: Boston in office 3 days/ week\nTeam: Marketing\nReports to: VP Demand Generation\nAbout Blink\nGlobally, 80% of workers don’t have a desk or an office. These workers are the backbone of the global economy, the people we interact with every day in stores, on buses, in our hospitals, delivering our parcels, and maintaining our buildings. The current generation of workplace technology doesn’t fit their needs, Blink enables those people to be productive, informed, and engaged while on the move.\nWe've built a fresh approach to an old problem. Our goal is to be the #1 choice for the mobile enterprise, to build the workplace \"super-app\" that brings together in one place the people and information that matter.\nWe're motivated, positive and social; we're all different, but these traits tie us together. We work closely as a team and genuinely value each other's opinions. Most of all, we try and learn as much as we can from one another, through knowledge sharing and healthy debate.\nThe Role\nWe're hiring a digital marketing manager to own the systems behind our growth: the tracking that tells us what's working, the automation that nurtures our pipeline, and the paid campaigns that bring in demand. You'll sit at the intersection of marketing operations and digital promotion, which means you'll be just as comfortable configuring a GA4 funnel as you are optimizing a LinkedIn bid strategy.\nThis is a hands-on, build-it-yourself role. You won't be managing a big team of specialists. You'll be the specialist, working closely with marketing, sales, and RevOps to make sure every dollar we spend and every lead we generate is tracked, nurtured, and reported on properly.\nWhat you'll do\nAnalytics and tracking: You'll build end-to-end tracking across the buyer journey, from anonymous visitor to closed customer. That means setting up Google Tag Manager, configuring GA4 funnels to spot where users drop off, and building multi-touch attribution so we know which channels actually drive pipeline. You'll also build the executive dashboards in HubSpot that give leadership a real-time view of pipeline velocity, deal leakage, and marketing-sourced revenue.\nMarketing operations: You'll own our HubSpot Marketing Operations instance from the ground up. That includes building behavior-triggered workflows that move leads through early lifecycle stages, through to MQL and SQL stages based on how they engage with our content, and keeping our database clean: property mapping, list segmentation, and data validation that all line up with our personas and ideal customer profiles. You’ll build bespoke audiences that match campaign cycle needs.\nPaid media and channel execution: You'll plan and run campaigns across Google (search, display, and video), LinkedIn, and Meta. You'll set up conversion event tracking that trains each platform's delivery algorithm properly, manage pacing and bid strategy against goals like target ROAS, and run ongoing A/B tests on creative, copy, and landing pages to bring down acquisition costs.\nSearch Engine Marketing: Own organic and paid search strategy. Ensure coverage of keywords and AI search queries with content and proper CMS structuring to optimized rankings via interlinking, backlinking, pillar page/cluster topic, CMS optimized H1, H2, meta descriptions, etc. For key commercial intent searches implement the paid search and AI search strategy provide extra cover.\nCross-functional support: Growth marketing touches everything. You'll pitch in on adjacent projects as they come up, keeping campaigns aligned with the bigger picture.\nRequirements\nWhat you bring:\nSeveral years of experience running digital marketing operations and paid acquisition, ideally at a B2B SaaS company.\nHands-on expertise with HubSpot, Google Tag Manager, and GA4. You've built this stuff before, not just used dashboards someone else built.\nReal experience managing paid campaigns across Google, LinkedIn, and Meta, including budget and bid management.\nA working knowledge of attribution modeling and how to connect marketing activity to pipeline and revenue.\nComfort with data hygiene and Marketing engine/CRM structure. You know what a clean database looks like and why it matters.\nA builder's mindset. You'd rather set up the system once, correctly, than patch the same problem every month.\nKPIs:\nAchieve qualified quarterly pipeline goals\nBlended CAC or cost per SQL across paid channels, must trend down quarter over quarter. This ties to “bring down acquisition costs.”\nMQL to SQL conversion rate must achieve x set quarterly. It shows whether the lifecycle workflows and scoring are sending sales the right leads.\nPaid media ROAS (or pipeline per $ spent) against target, by channel.\nOrganic and AI search share for priority commercial keywords. Measure rankings, AI answer citations, and organic-sourced pipeline.\nBenefits\nWhy Blink?\nYou will have the opportunity to be part of something impactful, large-scale, and meaningful. Most importantly, you’ll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start-ups can only dream of!\nBenefits include:\nA competitive salary.\nGenerous equity allocations with significant upside potential.\n20 day's leave + public holidays.\n401(k) A generous plan to help you save for a bright future.\nPrivate health insurance- we'll pay for your medical, dental, and vision coverage.\nEnhanced parental leave.\nAdditional time off between Christmas and New Year.\nThe ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.\nSocial events (lunches, breakfasts, nights out).\nAt Blink, we're committed to creating an inclusive and diverse culture where our people feel they truly belong. 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