{"id":1813021,"url":"https://alion.io/job/bliss-web-solution-ppc-strategist","title":"PPC Strategist","company":{"id":2253133,"name":"Bliss Web Solution","domain":"blisswebsolution.com","url":"https://alion.io/company/blisswebsolution","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ahmedabad, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-08-11T13:28:45Z","employer_posted_date":"2026-08-11","last_verified_at":"2026-10-06T20:10:23Z","board_verified":true,"closed_at":null,"days_open":56,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":56},"description":"Brief & Role\nWe’re looking for an experienced PPC Strategist to join our fast-growing digital marketing team. This role is ideal for someone who doesn't just manage campaigns but owns the strategy, identifies what’s not working, and knows exactly how to fix it.\nYou’ll lead paid media efforts across Google Ads and Meta Ads for a mix of eCommerce and high-ticket service-based clients. From audits and campaign structures to creative coordination and strategic scaling this role is for a thinker and a doer.\nYou’ll work closely with the Digital Marketing Lead and support our PPC Executive, ensuring strong client performance, clarity in communication, and consistency in delivery.\nAbout Bliss\nBliss is a your reliable partner in the dynamic digital world. With over 15 years of experience, Bliss Web Solution offers specialized services, including Website Development, ecommerce Development, and Digital Marketing. We adapt our solutions to meet the unique needs of diverse sectors, ensuring that our strategies not only meet but also exceed our client’s expectations.\nRoles & Responsibilities\nBuild and lead multi-platform PPC strategies that align with business goals (ROAS, CPA, Revenue, CPL, etc.)\nPerform in-depth audits of Google Ads and Meta Ads accounts and provide improvement roadmaps\nStrategically plan and optimize campaigns (Search, PMax, Display, Shopping, Remarketing, Meta Campaigns)\nCollaborate with internal teams for ad copy, creative reviews, and landing page suggestions\nTroubleshoot underperforming campaigns with data-backed action plans\nParticipate in or lead client calls, providing clarity on strategy, optimizations, and next steps\nTranslate client objectives into performance-focused ad strategies\nTrain, support, and mentor junior PPC team members\nStay ahead of platform changes, testing new campaign types and bidding strategies\nSkills & Characteristics\n2-4 years of proven experience in PPC strategy and campaign management\nStrong knowledge of both eCommerce and service-based industries, especially high-ticket models\nExpertise in Google Ads, Meta Ads, Google Analytics, Tag Manager, Merchant Center, Looker Studio\nAbility to read and act on metrics like ROAS, CPA, CTR, CVR, CP\nExcellent skills in campaign structure, budgeting, and strategic scaling\nStrong communicator - can simplify insights for clients and guide execution teams effectively\nStrategic mindset - always thinking about how to improve performance or scale accounts\nExperience in building SOPs, checklists, and guiding process improvement is a plus\nEducation: Bachelor’s degree in IT/Computer Science or related field\nJob location: Bodakdev, Ahmedabad\nFor more information, please visit www.blisswebsolution.com","description_format":"text","description_chars":2711,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Sales & Marketing","Creative Agencies"],"lifecycle":[{"event":"open","at":"2026-10-03T21:59:41Z"}],"visa":[],"liveness":{"score":10,"band":"cold","label":"Long shot","p_open":1,"p_active":0.362,"p_room":0.28,"age_days":55,"expected_fill_days":16,"reasons":["conf:1","win:tail","crowd:junior"],"computed_at":"2026-10-06T05:45:30Z"},"pay":null,"html_url":"https://alion.io/job/bliss-web-solution-ppc-strategist","json_url":"https://alion.io/job/bliss-web-solution-ppc-strategist.json","meta":{"generated_at":"2026-10-06T22:41:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3279,"day_limit":5000,"remaining_today":1721,"minute_limit":60,"resets_at":"2026-10-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2253133},"rest":"https://alion.io/mcp/rest/get_company?id=2253133"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbliss-web-solution-ppc-strategist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbliss-web-solution-ppc-strategist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbliss-web-solution-ppc-strategist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bliss-web-solution-ppc-strategist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbliss-web-solution-ppc-strategist"}]}