{"id":2949446,"url":"https://alion.io/job/block-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":4294,"name":"Block","domain":"block.xyz","url":"https://alion.io/company/block","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":96,"open_postings":53,"ghost_share":0,"stale_share":0.17,"repost_share":0,"time_to_fill_p50_days":58,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":135200,"max":202800,"currency":"USD","period":"year","gross":null,"usd_annual":202800},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Bitcoin","optional":false},{"name":"Figma","optional":false},{"name":"Marketo","optional":false}],"status":"live","first_seen_at":"2026-10-20T17:47:32Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-26T18:23:12Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.\nToday, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.\nThe Role\nWe’re looking for a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App, from their first touch with us to becoming long-term partners. You’ll build and own our global B2B lifecycle and email strategy, including the plan, the personalized journeys and the test roadmap. Your programs will turn prospects into merchants, get new merchants set up and transacting quickly, and give established merchants what they need to grow. You’ll also use AI to personalize at scale and to learn faster than any single campaign could teach us.\nThis is a global role focused on North America, the UK and APAC. You’ll build strategies globally but think regionally, so each market gets programs that reflect how its merchants buy, sell and grow. You might start your day in merchant insights and lost-deal notes from Sales, looking for the moment new merchants stall during setup. By the afternoon, you’ve turned that insight into a personalized onboarding journey that gets them transacting faster. You’ll report to the Global B2B Commerce Growth Lead and work closely with Sales, Marketing & Revenue Operations, Account-Based Marketing, Content, Partnerships, Product and Compliance.\nYou Will\nYou will develop a global lifecycle and email marketing strategy that:\nThinks like a customer, using merchant insights to help prospects solve their problems, improve their business and see the value of Afterpay and Cash App.\nGrows net new merchants through personalized nurture journeys that move prospects to opportunities and signed merchants.\nGets new merchants set up and transacting as quickly as possible, then helps them adopt more of our products.\nHelps established merchants grow at scale, increasing transaction volume and engagement with Block.\nDelivers thought leadership, product releases, events and growth opportunities that increase merchant engagement, retention and lifetime value.\nKeeps merchants with us through churn prevention and winback programs.\nSets lifecycle best practices so prospects and merchants are happy and succeed with Block.\nUses AI to personalize content, sharpen segmentation, and speed up production and learning.\nDay-to-day:\nOwn the full prospect and merchant lifecycle across every segment, from small businesses to enterprise.\nBuild global strategies but think regionally: get to know the needs of each market and adapt one global framework to fit them.\nWork with regional sales leaders to understand their needs, find gaps in the customer journey, and turn those insights into new journeys and improvements.\nLead email for product go-to-market and thought leadership, partnering with Product Marketing, Content and regional teams.\nOwn the email test roadmap: write hypotheses, run A/B and multivariate tests, and share what you learn across the team.\nTest and grow lifecycle channels and tactics beyond email.\nSet up regular reporting and feedback loops with sales and regional teams, showing how lifecycle programs affect pipeline, merchant transaction volume and retention.\nYou Have\nMinimum 5 years experience owning B2B lifecycle, email or CRM marketing, ideally for global, sales-led products serving businesses of all sizes.\nExperience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement, and presenting results to leadership.\nHands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.\nWorking knowledge of Figma or similar software for designing and building email creative.\nExperience designing, running and measuring lifecycle growth and testing strategies.\nAI fluency, with a track record of using AI tools to scale marketing programs.\nExperience managing programs from idea to launch across multiple teams and time zones.\nExperience partnering with sales and regional leaders to understand their needs and turn them into lifecycle programs that drive results.\nWe're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and \"fair chance\" ordinances.\nWe believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.\nWhile there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.\nBlock takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.\nTo find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. \nZone A:\n$135,200—$202,800 USD\nZone B:\n$125,800—$188,600 USD\nZone C:\n$119,000—$178,400 USD\nZone D:\n$108,200—$162,200 USD\nApplication Guidelines\nCandidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.\nUse of AI in Our Hiring Process\nWe may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. \nContact us here with hiring practice or data usage questions.\nEvery benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.\nBlock, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.\nPrivacy Policy","description_format":"text","description_chars":8189,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible time off","Growth opportunities","Health insurance","Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["POS Systems","Financial Software & Embedded Finance","Payment Processing & Gateways","Buy Now, Pay Later"],"lifecycle":[{"event":"open","at":"2026-10-20T19:32:15Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":5,"expected_fill_days":58,"reasons":["conf:1","velocity","win:early","comp:brand"],"computed_at":"2026-10-26T05:57:25Z"},"pay":{"stated_usd_annual":202800,"is_top_pay":true},"html_url":"https://alion.io/job/block-lifecycle-marketing-manager","json_url":"https://alion.io/job/block-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-26T19:51:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":53,"day_limit":5000,"remaining_today":4947,"minute_limit":60,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4294},"rest":"https://alion.io/mcp/rest/get_company?id=4294"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fblock-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fblock-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fblock-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/block-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fblock-lifecycle-marketing-manager"}]}