{"id":8569,"url":"https://alion.io/job/bloomreach-product-manager-web-personalization","title":"Product Manager - Web Personalization","company":{"id":620,"name":"Bloomreach","domain":"bloomreach.com","url":"https://alion.io/company/bloomreach","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":82,"open_postings":67,"ghost_share":0.224,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":112,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Product","role_family":"Product","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Czech Republic"],"countries":["CZ"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":1219048,"max":1523810,"currency":"CZK","period":"year","gross":null,"usd_annual":70321},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AI Agents","optional":false},{"name":"Braze","optional":false}],"status":"live","first_seen_at":"2026-05-26T14:07:07Z","employer_posted_date":"2026-09-18","last_verified_at":"2026-10-18T12:20:28Z","board_verified":true,"closed_at":null,"days_open":144,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":144},"description":"Bloomreach is building the world’s premier agentic platform for personalization.We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey.\nWe're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.\nWe’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise - available on demand, at every touchpoint in their journey.\nWe're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.\nAnd we're building all of that on the intelligence of a single AI engine - Loomi - so that personalization isn't only autonomous…it's also consistent.From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.\nWe are looking for a Product Manager - Web Personalization to join the Bloomreach Engagement product team.\nIn this role, you will own the Web Personalization area of Engagement - everything that powers how our customers personalize experiences on their websites and web apps: weblayers, on-site personalization blocks, web experiments, and the orchestration of these experiences alongside email, SMS, and mobile channels. Working in one of our Central European offices or from home on a full-time basis, you’ll become a core part of the Engagement product team.\nYou will:\nDefine and execute the product vision and roadmap for Web Personalization.\nPartner closely with design, engineering, and GTM teams to build capabilities that:\nMake web personalization simple and powerful for marketers.\nIntegrate deeply with our core data & decisioning capabilities.\nDifferentiate Bloomreach vs. competitors in web & app personalization.\nLead the transformation of this area into the era of AI, Agents and LLMs.\nAbout the Team / Product Area\nBloomreach Engagement is our marketing automation product, used by digital-first brands to orchestrate cross-channel journeys across email, SMS, mobile, web, and ads.\nThe Web Personalization product area includes (non-exhaustive):\n Weblayers / onsite experiences (banners, pop-ups, forms, etc.).\n Web experiments (A/B tests, variations, targeting).\n Scenario orchestration for website experiences (e.g., weblayers in scenarios).\nSupporting components: web SDKs, targeting, frequency capping, templates, analytics.\nYour mandate is to make this stack:\n More powerful (better decisioning, targeting, personalization).\n Easier to use (for marketers, not just technical users).\n Better connected (to Engagement data, AI, and other channels).\n AI native (transforming existing approaches to new experiences).\nTasks and Responsibilities\nAs Product Manager for Web Personalization, you will:\nProduct Strategy & Roadmap\nDefine and evolve the product strategy for Web Personalization aligned with Engagement’s overall vision.\nMaintain a clear roadmap for your area, balancing:\nCustomer-impacting improvements.\nStrategic differentiators (e.g. AI-driven personalization, agentic orchestration).\nTechnical investments (performance, scalability, UX simplification).\nTranslate strategy into clear problem statements, outcomes, and success metrics.\nDiscovery & Problem Definition\nRun structured discovery with customers, prospects, and internal teams (CS, Sales, PS, Support) to deeply understand:\nHow they run on-site personalization and experiments today.\nWhere Bloomreach falls short vs. alternatives.\nThe biggest usability and adoption blockers for web personalization.\nUse qualitative and quantitative insights to prioritize problems and validate opportunities.\nDelivery & Execution\nWork day-to-day with engineering, design, and data to deliver high-quality features:\nWrite clear PRDs / specs and success criteria.\nEnsure usability risk is addressed via close collaboration with UX and research.\nManage trade-offs and scope while preserving the customer value.\nDrive end-to-end delivery:\nFrom design → implementation → rollout → measurement → iteration.\nCross-Channel Orchestration\nEnsure Web Personalization is deeply integrated into:\nScenarios (journey builder).\nCDP capabilities (segments, events, attributes, predictions).\nOther channels (email, SMS, mobile, ads).\nPartner with other Engagement PMs to provide a unified omnichannel experience for marketers (e.g., single orchestration workspace combining web and messaging).\nGo-to-Market & Adoption\nCollaborate with Product Marketing, Docs, Academy, and CS to:\nShape positioning and messaging for Web Personalization.\nCreate launch materials, internal enablement, and best-practice playbooks.\nSupport pricing & packaging discussions for web personalization capabilities.\nMonitor adoption, usage, and funnel metrics for your features and run experiments to improve activation and long-term engagement.\nStakeholder Management\nAct as the single-threaded owner for Web Personalization:\nCommunicate priorities, trade-offs, and timelines to internal stakeholders.\nRepresent your area in roadmap reviews, QPRs, and field-facing sessions.\nEnsure tight collaboration with:\n Engineering & Design (for delivery).\n Customer Success & Solutions (for feedback and validation).\n Sales & Product Marketing (for competitive differentiation and GTM).\nWhat We Expect of the Candidate\nExperience\n3-5+ years of hands-on experience working with web personalization, experimentation, customer engagement, or related digital experience tools in a practitioner role.\nStrong practical background in at least one of:\nWeb personalization / experimentation platforms\nMarketing automation / CDP products with strong web capabilities\nWeb experience / CMS / front-end tools (e.g. A/B testing tools, on-site personalization, web SDKs)\nExperience using Bloomreach Engagement is strongly preferred; experience with similar platforms such as Braze, Salesforce Marketing Cloud Personalization, Dynamic Yield, Monetate, or comparable tools is also valuable.\nExperience as a product manager is a plus, but not a requirement.\nMobile app personalization experience is a plus.\nDemonstrated ability to translate real customer and implementation needs into clear product, use case, or solution requirements.\nSkills & Capabilities\nCustomer-centric problem solver: You can turn messy feedback into crisp problem statements. You are comfortable saying “no” and explaining trade-offs.\nStrong product discovery skills: Comfortable running interviews, validating hypotheses, and working with UX/research.\n Technical fluency: Able to discuss architecture and constraints of web SDKs, tag managers, APIs, and front-end rendering with engineers. Can work with tracking concepts (events, attributes, experiments) and understand their implications.\n Data-driven decision making: Proficient with product analytics and experimentation. Comfortable defining and tracking metrics (adoption, activation, performance, impact).\nExcellent communication & collaboration: Clear written and verbal communication in English. Able to align multiple stakeholders across Product, Engineering, CS, and GTM.\nExecution and ownership: You can drive complex projects to completion, even with ambiguity and competing priorities. You’re comfortable operating in a fast-paced, high-growth environment.\nNice to Have\nExperience working with enterprise customers and complex implementations.\nExposure to AI-powered personalization or agentic marketing concepts.\nFamiliarity with Bloomreach Engagement or similar tools (Braze, Salesforce Marketing Cloud Personalization, Dynamic Yield, Monetate, etc.).\nPrior product management experience.\nThe pay range actually offered will take into account a variety of potential factors considered in compensation, including but not limited to skills, qualifications, geographic location, accomplishments, experience, credentials, internal equity and business needs, and may vary from the range listed above.\nBase Salary Range\n1 219 048 Kč—1 523 810 Kč CZK\nMore things you'll like about Bloomreach:\nCulture:\nA great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. \n\nWe have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. \n\nWe believe in flexible working hours to accommodate your working style.\n\nWe work virtual-first with several Bloomreach Hubs available across three continents.\n\nWe organize company events to experience the global spirit of the company and get excited about what's ahead.\n\nWe encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.\n\nThe Bloomreach Glassdoor page elaborates on our stellar 4.7/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5\n\nPersonal Development:\nWe have a People Development Program - participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.\n\nOur resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*\n\nOur managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.\n\nBloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*\n\nWell-being:\nThe Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*\n\nSubscription to Calm - sleep and meditation app.*\n\nWe organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.\n\nWe facilitate sports, yoga, and meditation opportunities for each other.\n\nExtended parental leave up to 26 calendar weeks for Primary Caregivers.*\n\nCompensation:\nRestricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*\n\nEveryone gets to participate in the company's success through the company performance bonus.*\n\nWe offer an employee referral bonus of up to $3,000!\n\nWe reward & celebrate work anniversaries -- Bloomversaries!*\n\n(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)\nExcited? Join us and transform the future of commerce experiences!\nIf this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!\nAny unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.","description_format":"text","description_chars":11505,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Company events","Equity","Flexible schedule","Parental leave","Restricted stock units","Stock options"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["E-commerce Platforms","Marketing Automation","Recommendation Systems","Customer Data Platforms (CDP) & Reverse ETL"],"lifecycle":[{"event":"open","at":"2026-05-26T14:07:07Z"}],"visa":[],"liveness":{"score":27,"band":"fade","label":"Fading","p_open":1,"p_active":0.609,"p_room":0.44,"age_days":143,"expected_fill_days":112,"reasons":["conf:1","velocity","win:tail","crowd:"],"computed_at":"2026-10-17T05:46:00Z"},"pay":{"stated_usd_annual":70321,"is_top_pay":false},"html_url":"https://alion.io/job/bloomreach-product-manager-web-personalization","json_url":"https://alion.io/job/bloomreach-product-manager-web-personalization.json","meta":{"generated_at":"2026-10-18T13:20:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19847,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":620},"rest":"https://alion.io/mcp/rest/get_company?id=620"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbloomreach-product-manager-web-personalization"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbloomreach-product-manager-web-personalization"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbloomreach-product-manager-web-personalization"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bloomreach-product-manager-web-personalization\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbloomreach-product-manager-web-personalization"}]}