{"id":3125565,"url":"https://alion.io/job/blue-bottle-coffee-pr-manager-korea","title":"PR Manager - Korea","company":{"id":452163,"name":"Blue Bottle Coffee","domain":"bluebottlecoffee.com","url":"https://alion.io/company/blue-bottle-coffee","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":77,"open_postings":13,"ghost_share":0,"stale_share":0.923,"repost_share":0,"time_to_fill_p50_days":41,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":53000,"max_usd":119000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":994},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-23T00:26:36Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-30T13:08:09Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"At Blue Bottle, our mission is to connect the world to delicious coffee. From seed to cup, we elevate the craft of coffee in everything we do. We strive to build a better tomorrow by investing in what matters: a sustainable future for our people, the company, and our planet.\nAbout the job\nBlue Bottle Coffee Korea is seeking a PR Manager to lead external communications and help strengthen the brand’s distinctive brand presence and long-term equity in Korea. This role owns earned media strategy, media relations, corporate communications, issues management, and the development of clear, credible brand narratives for external audiences. In addition, the PR manager plays an important role in shaping how Blue Bottle’s coffee, craft, design, cafes, people and culture are understood and experienced in Korea.\nYou will serve as a trusted communications and brand partner to the Brand Director and cross-functional leaders, ensuring that Blue Bottle communicates with consistency, cultural relevance, accuracy, aesthetic sensitivity, and sincere hospitality.\nFor product launches, seasonal campaigns, cafe openings, collaborations, and events, the PR Manager leads the communications and earned-media workstream within the integrated go-to-market plan, with a focus on building enduring brand reputation and relevance rather than short-term visibility alone.\nThis position is based in Seoul and reports to the Brand Director, Korea.\nYou will\nPR Strategy and Earned Media\nDevelop and execute an annual PR and communications strategy aligned with Korea’s brand priorities, reputation goals, and key business moments.\n\nLead PR planning and earned-media execution for product launches, seasonal campaigns, cafe openings, collaborations, and brand initiatives, while maintaining an ongoing rhythm of meaningful media outreach beyond major launches, including leadership interviews and corporate stories.\n\nBuild trusted relationships with leading lifestyle, business, food and beverage, culture, design and relevant media, and secure leadership interviews, company growth stories, and other corporate visibility opportunities.\n\nIdentify distinctive editorial angles that deepen understanding of Blue Bottle’s coffee, craft, people, cafes, design, and culture.\n\nBrand Narrative and Cultural Relevance\nDevelop compelling narratives around Blue Bottle’s coffee expertise, craftsmanship, sourcing, design, people, cafes, and hospitality.\n\nTranslate global brand narrative into locally relevant stories that connect meaningfully with Korean culture while remaining distinctly Blue Bottle.\n\nPartner closely with GTM, Social with PR leading earned media and corporate reputation, GTM leading integrated activation, and Social leading owned channels and creator content; ownership of shared KOL activities is agreed based on its primary objective.\n\nPrioritize quality, credibility, cultural relevance, and long-term brand value over short-term visibility alone.\n\nCorporate Communications and Reputation\nMonitor the external environment and brand sentiment, identify potential issues early, and conduct reputation reviews for sensitive launches, partnerships, or business topics before they become public.\n\nIdentify issues early, including pre-launch reputation reviews and spokesperson preparation for sensitive matters.\n\nDevelop corporate, community, and leadership topics, ensuring that claims are substantiated and appropriate for the Korean market.\n\nPartnerships, Creators, and Brand experiences\nAdvise on collaborations, cultural initiatives and creator partnerships from a brand, reputation, and storytelling perspective.\n\nBuild meaningful relationships with journalists, craters, tastemakers, and cultural partners aligned with Blue Bottle’s values and aesthetic standards.\n\nLead PR-driven media experiences such as cafe visits, coffee education sessions, and seasonal product or partnership showcases, with strong press materials and editorial follow-up.\n\nLead press previews, media briefings, interviews, tastings, and communications programs connected to campaigns, cafe openings and partnerships.\n\nCommunications Governance, Agency and Measurement\nCreate and maintain key messages, press releases, media Q&A, fact sheets, briefing documents, and other external communications materials in Korean and English.\n\nEnsure localization, fact accuracy, terminology, approvals, and brand consistency across external communications, with releases driven by genuine news value rather than communications cadence alone.\n\nLead PR agency performance and manage the communications budget.\n\nTrack earned-media quality, share of voice, message pull-through, sentiment, cultural relevance, and issue-response effectiveness, translating results into practical recommendations.\n\nProvide concise communications updates and post-campaign PR reviews to the Brand Director and relevant local and global stakeholders.\n\nYou are\nA strategic communications leader who combines sound judgment with hands-on execution.\n\nA brand-minded storytelling who understands that reputation is built over time through consistency, quality and relevance.\n\nA strong writer and editor with a sharp instinct for what is credible, relevant, and newsworthy.\n\nA thoughtful relationship builder who earns trust with journalists, agencies, key opinion leaders, and cross-functional teams.\n\nHighly sensitive to tone, design, detail, culture, and hospitality.\n\nComfortable forming a clear point of view and protecting brand quality even when faced with short-term commercial pressure.\n\nHighly organized and comfortable managing multiple priorities in a fast-paced environment.\n\nCalm, precise, and responsive when issues are sensitive or time-critical.\n\nYou have\n8+ years of professional experience in public relations, corporate communications, media relations, or brand management; experience in premium lifestyle, hospitality, food and beverage, retail, design or culture-led brand is preferred.\n\nA proven track of developing communications strategies and securing high-quality earned media with measurable results.\n\nStrong knowledge of the Korean media landscape and established relationships across relevant sectors.\n\nDemonstrated experience in issues management, crisis communications, executive communications, and agency leadership.\n\nExcellent written and verbal communication skills in Korean and English, with strong stakeholder management, ownership, and attention to detail.\n\nPassion for coffee, people, culture, and sincere hospitality.","description_format":"text","description_chars":6495,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Korean","level":"All levels","optional":false}]},"benefits":["Equity"],"hiring_locations":[{"name":"South Korea","iso":"KR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Catering & Food Services"],"lifecycle":[{"event":"open","at":"2026-10-23T02:03:19Z"}],"visa":[],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.602,"p_room":1,"age_days":7,"expected_fill_days":41,"reasons":["conf:1","stale_co","win:early"],"computed_at":"2026-10-30T05:48:23Z"},"pay":null,"html_url":"https://alion.io/job/blue-bottle-coffee-pr-manager-korea","json_url":"https://alion.io/job/blue-bottle-coffee-pr-manager-korea.json","meta":{"generated_at":"2026-10-30T16:24:29Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4649,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":452163},"rest":"https://alion.io/mcp/rest/get_company?id=452163"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fblue-bottle-coffee-pr-manager-korea"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fblue-bottle-coffee-pr-manager-korea"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fblue-bottle-coffee-pr-manager-korea"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/blue-bottle-coffee-pr-manager-korea\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fblue-bottle-coffee-pr-manager-korea"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3125565}},{"tool":"search_jobs","arguments":{"company":"bluebottlecoffee.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3125565},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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