{"id":1452550,"url":"https://alion.io/job/blue-chip-director-measurement-advanced-analytics","title":"Director, Measurement & Advanced Analytics","company":{"id":1893603,"name":"Blue Chip","domain":"bluechipww.com","url":"https://alion.io/company/bluechipww","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"ADP","truth_index":null},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Northbrook, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":140000,"max":160000,"currency":"USD","period":"year","gross":null,"usd_annual":160000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-09-11T19:25:00Z","employer_posted_date":"2026-09-11","last_verified_at":"2026-10-22T07:34:20Z","board_verified":true,"closed_at":null,"days_open":40,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":40},"description":"Job Summary\nThe Director, Measurement & Advanced Analytics (DMAA) is responsible for leading all measurement, analytics, and ad operations within the agency. The Measurement department is responsible for the analysis and reporting of integrated media campaigns and sales results. This includes insight development as well as mid and post-campaign reporting, analyses, optimizations, and strategy recommendations across the full spectrum of digital media (desktop/mobile banners, social, video, email, SEM, content marketing, website analytics, etc.).\nThe strategic function of the DMAA role is to oversee the strategic vision, growth, and evolution of the department and the agency’s measurement capabilities. The DMAA will develop and evangelize our holistic measurement methodology to drive client growth and solidify Blue Chip as a leading data-centric agency.\nThe DMAA should be an innovative thinker. The DMAA should be able to apply technological and analytical methodologies to harvest insightful data improving the validity and effectiveness of our clients' digital marketing campaigns. This should extend through to performance analysis beyond the click when available. The emphasis of this position is on applying strategic thinking to both campaign planning and management.\nThe DMAA works closely and collaboratively with all departments, especially the Integrated Media team, the Digital Experience team, and Client Leadership as these groups all must work seamlessly and effectively together to successfully deliver against client objectives and prove the performance of our marketing efforts.\nEssential Duties and Responsibilities\nMeasurement and Analysis\nDrives the agency’s approach to measurement, analytics, and digital ad operations\nOversees all in-house measurement subject matter experts (analysts and ad ops) and works with third parties and contractors as needed\nResponsible for growing and evolving the Measurement team, services, capabilities, and processes to ensure Blue Chip has a competitive edge and opportunities for growth\nDemonstrates leadership in all areas of media, measurement, analytics, and ad operations\nLooks for ways to streamline reporting and create more efficiencies in workflow, bringing more advanced reporting capabilities into the mix\nPrior to any campaigns/websites launching, the DMAA is responsible for the oversight and management of setting KPI goals, creating/implementing the plan for how to get those measurements and overseeing the optimization for improving the results of the campaign (across all campaigns)\nOversees and drives collaboration between Measurement, Integrated Media, SPARQ and Client Leadership teams to define, extract, and synthesize available data and share results and insight with clients \nManages, across all clients, the performance of online campaign reporting and conversion analyses, interprets results and develops recommendations for clients and internal team members\nPackages and presents analytical findings and communicates (both written and verbal) complex concepts to internal teams as well as client teams (oversees the team that does the same)\nOversees the quality control of deliverables from all analysts across the team\nDevelops analytics implementation and tracking processes for digital campaigns; continues to improve processes and strives for best-in-class tools, process, and results \nActively participates in long range and short-range strategic planning for our existing clients as needed (providing historical campaign data to make recommendations) \nWorks closely with all media planners/strategists to ensure plan recommendations and KPIs leverage learnings from historical campaigns\nAssumes substantial role on core client teams to identify issues, develops new business opportunities with existing clients, and assists in development of new client relationships as they relate to measurement, ROI, and sales analysis\nEnsures that the team uses best in class tools and methodologies for the analysis of campaigns, KPI and measurement approaches, and overall operational processes for successful measurement\nOwns and manages the evolution and maintenance of ImpactOS, all contracts associated with it, the profitability analysis, pricing models, renewals, licenses, client accounts, etc.\nExamines new tools and makes business cases for future investments in tools\nAssumes ownership of client relationships and issues related to measurement\nGrows the agency’s capabilities as it relates to 1st party data, collection and use for our clients, and how we will combat the changing media landscape with the elimination of cookies\nSupports the agency’s marketing efforts by way of content development, thought leadership, speaking opportunities, relating to measurement\nHas financial accountability for the department including pricing and scoping, staffing, investment, and additional service offerings\nHas responsibility for departmental operations and processes as it relates to planning, executing, and measuring media across all channels and platforms\nManages resources for pitches and current clients based on bandwidth & skillset and participates as the voice of measurement when necessary\nPartners with Strategic Planning and Research (SPARQ) team to plan, develop, measure, and communicate brand awareness and attitudinal research for our clients \nBlue Chip Team Leadership\nPromotes positive working relationships within the department, the company, and the vendor community\nProvides leadership, ongoing feedback, effective motivation, and training for the agency and the Measurement team\nMentors and grows staff to become both client and measurement experts (this extends to training the greater organization as it relates to measurement and internal processes)\nChampions change, process, and communication\nDemonstrates a working leader approach as needed, and supports business development efforts as needed\nPromotes positive working relationships within the department, the agency, and the vendor community\nDevelops and evolves Blue Chip’s measurement story and messaging shared with clients and prospects\nQualifications:\nDegree in Math, Statistics, Economics, Business, Marketing, or other quantitative discipline\n10+ years of relevant marketing/measurement/management experience required\nThorough working knowledge of digital disciplines including, but not limited to websites, mobile sites/apps, social media, SEO, SEM, banner advertising, digital coupons, digital video, content marketing, etc.\nStrong knowledge of offline media is preferred\nExperience with digital analytics & attribution tools (ex. Google Analytics, Tableau, Datorama)\nExperience with 3rd party hosting/tracking tools for Display and Video campaigns (ex. Flashtalking, DV360, Pointroll, Integral Ad Sciences)\nShopper marketing experience is preferred\nCollaborative professional who appreciates working in a team atmosphere\nBlue Chip Benefits\nHybrid Work Environment\nMedical, Dental & Vision Benefits\n401K Contributions\nFlexible PTO Policy & Generous Holiday Schedule\nRewards & Recognition Program\nBonus Eligibility\nSummer Hours\nParental Leave\nThe pay range for this position in Illinois is expected to be between $140,000 to $160,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective considerations\nBlue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape.","description_format":"text","description_chars":7793,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Hybrid work","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Sales & Marketing","Creative Agencies"],"lifecycle":[{"event":"open","at":"2026-09-29T08:04:49Z"}],"visa":[],"liveness":{"score":37,"band":"fade","label":"Fading","p_open":1,"p_active":0.678,"p_room":0.55,"age_days":40,"expected_fill_days":28,"reasons":["conf:2","win:tail"],"computed_at":"2026-10-22T06:10:10Z"},"pay":{"stated_usd_annual":160000,"is_top_pay":false},"html_url":"https://alion.io/job/blue-chip-director-measurement-advanced-analytics","json_url":"https://alion.io/job/blue-chip-director-measurement-advanced-analytics.json","meta":{"generated_at":"2026-10-22T11:38:46Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9669,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1893603},"rest":"https://alion.io/mcp/rest/get_company?id=1893603"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fblue-chip-director-measurement-advanced-analytics"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fblue-chip-director-measurement-advanced-analytics"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fblue-chip-director-measurement-advanced-analytics"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/blue-chip-director-measurement-advanced-analytics\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fblue-chip-director-measurement-advanced-analytics"}]}