{"id":207378,"url":"https://alion.io/job/blue-j-manager-website-conversion-optimization","title":"Manager, Website & Conversion Optimization","company":{"id":58217,"name":"Blue J","domain":"bluej.com","url":"https://alion.io/company/blue-j","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Gem","truth_index":{"grade":"B","score":83,"open_postings":6,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":49,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Management","role_family":"Management","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":95000,"max":120000,"currency":"CAD","period":"year","gross":null,"usd_annual":85453},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Webflow","optional":false},{"name":"A/B Testing","optional":true},{"name":"Figma","optional":true}],"status":"live","first_seen_at":"2026-08-20T20:29:17Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-11-03T04:25:20Z","board_verified":true,"closed_at":null,"days_open":74,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":74},"description":"About Blue J\nBlue J is the leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies. Headquartered in Toronto, we're a high-growth B2B SaaS company building industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence.\nBacked by a $122M USD Series D funding round, we're scaling rapidly across North America and the UK while continuing to push the boundaries of what's possible with AI. By combining advanced technology with deep tax expertise, we empower tax professionals to work more efficiently, make better decisions, and deliver greater value to their clients.\nA Note on Location\nWe are excited to meet with qualified candidates and are grateful for everyone's interest. Please note that this is a hybrid position requiring applicants to be within commuting distance of Toronto for in-person meetings 1-2 times a quarter. All candidates must be eligible to work in Canada.\nTo help you get off to a great start, we bring all new team members together for their first three days of onboarding. If you’re based outside of our local commuting area, Blue J will arrange and cover your travel and accommodation.\nThe Opportunity\nWe're continuing to scale our go-to-market strategy and are looking for a Manager, Website & Conversion Optimization - a technically adept \"site producer\" who will play a key role in improving how our website supports demand generation, conversion, and growth.\nWe're looking for a highly analytical, execution-oriented person to own the money pages, site architecture, navigation, page creation, performance, and CRO program that power Blue J's website.\nReporting to the VP of Demand Generation and working closely with the Blue J Brand Team, this high-impact role is ideal for someone who takes initiative, brings a thoughtful and precise approach, and is motivated to continuously improve site performance. Website ownership at Blue J is split by design: this role owns the Demand Generation side of the site, including architecture, page creation, money pages, navigation, CRO experimentation, and performance reporting, while the Brand team owns content, creative, look and feel, and AEO/GEO oversight. You'll work closely with the Brand team, manage our agency relationships (including the technical execution partner), and be a key voice on UX and conversion as we head toward a likely CMS migration and brand refresh.\nWhat Success Looks Like in 12 Months\nMeasurable improvement in visit-to-trial/demo conversion - a core focus of this role\nIncreased speed and effectiveness of website experimentation\nA scalable measurement framework for digital performance\nSound, scalable website architecture and platform, particularly with a likely CMS migration ahead\nContributions to organic pipeline and AI-search visibility (AEO) are valuable outcomes of the work, while primary ownership of these areas sits with Brand\nWhat You’ll be Doing\nWebsite Ownership & Execution\nOwn money pages, site architecture, sitemap, navigation, internal linking, page speed, accessibility, and mobile responsiveness\nBuild and edit pages directly in Webflow, including landing pages and CMS management; familiarity with HTML is a plus, but not required\nBe a key partner on CTAs, funnels, and channel decisions that sit within Marketing, in coordination with Product on the post-signup handoff\nManage vendor and agency relationships, including our technical execution partner, with a focus on building internal capability over time\nBring strong UX/UI judgment to the work - you don't need to be a designer, but you should be comfortable reviewing Figma files through a conversion and user experience lens before they ship\nCRO & Experimentation\nOwn and drive the A/B testing and CRO experimentation roadmap - a primary focus of this role - running experiments directly as well as in partnership with the product-led growth team\nAnalyze website behaviour using tools such as Microsoft Clarity and heatmaps to identify friction points and optimization opportunities\nDevelop hypotheses, run experiments, and measure their impact on conversion rates and engagement, starting with a focus on money pages and the homepage\nShare learnings and recommendations with the Marketing team and cross-functional stakeholders\nAnalytics & Performance Reporting\nOwn Google Analytics (GA4), Google Search Console, and Google Tag Manager for the website\nMonitor website, campaign, and funnel metrics using GA4, HubSpot, Search Console, and related tools\nTranslate data into actionable recommendations that improve digital performance and user experience\nBuild dashboards and reporting frameworks for Marketing leadership\nWhat You Offer Blue J\n7+ years of experience in digital marketing, web marketing, or performance marketing within B2B SaaS, including at least 2 years in a role with similar website ownership and CRO responsibilities\nStrong hands-on experience building and editing pages in Webflow\nStrong experience with conversion optimization, including owning A/B testing and CRO programs end-to-end\nStrong analytics experience, with deep proficiency in GA4, Google Search Console, and Google Tag Manager\nStrong project management experience, including managing agency and vendor relationships\nStrong UX/UI judgment, with the ability to evaluate designs through a conversion and user experience lens, even without a formal design background\nA proactive, detail-oriented approach, with a strong interest in continuously improving website performance\nExcellent cross-functional collaboration skills, with the ability to work closely and effectively with Brand\nComfortable leveraging AI tools and emerging technologies to drive efficiency, improve workflows, and stay ahead of industry trends \nNice-to-Haves\nExperience supporting or managing complex CMS migrations is strongly preferred, given our current Webflow setup and the potential for a future brand refresh or site rebuild\nFamiliarity with front-end development, including HTML and CSS\nFamiliarity with SEO and AEO is a plus and can help strengthen collaboration with the Brand team\nWhat We Offer You\nA rare opportunity to to own and implement our end-to-end website and CRO strategy for Blue J\nA mission-driven culture where your work directly advances clarity, efficiency, and accessibility in tax research.\nCompetitive base salary, stock options, and benefits designed to support you and your family.\nFlexibility in how you work: primarily remote, with occasional travel to our Toronto office and conferences as needed.\nA collaborative, ambitious, and supportive team that values innovation, respect, and fun.\nThe excitement of a fast-growing, well-funded company with clear momentum, and the resources to back bold initiatives.\nThe Core Values that Define Our Culture\nWe are customer-focused\nWe put team over self\nWe are pleasant and playful\nWe are open to better ideas\nWe move fast and fix things\nWhat to Expect in the Interview Process\nWe anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!\nInterview Process\nChat with Natalie, Sr. TA Manager\nMeet Stu M, CMO\n30-minute deep dive with Amrita M., VP Demand Gen\nMeet Jessica F, Demand Generation Manager\nPresent your case study \nMeet Ben, our CEO\nWe believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We value inclusiveness and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.\nWe strive to create an inclusive and accessible hiring experience for all candidates. If you need any accommodations during the interview process, please let us know in your application. Our team is dedicated to providing the necessary support and making reasonable adjustments to ensure a smooth process for everyone.\nHow We Use AI in Our Hiring Process\nTo ensure transparency, we want candidates to know that Blue J uses AI-enabled tools within our applicant tracking system to help organize applications and highlight profiles that match the key requirements for each role.\nAI does not make hiring decisions.\nEvery application is reviewed by a member of our Talent team, and all decisions throughout the process are made by humans.\nWe use these tools to support efficiency and consistency, not to replace human judgment and we’re committed to a fair, thoughtful, and equitable experience for every candidate.\nCompensation\nThe base pay range for this role is $95,000 - $120,000 CAD per year.\nThis is a Level 4 in Blue J’s career level framework. We use levels to define the expected scope, autonomy, impact, decision-making, and experience for each role. Final compensation will be set fairly and thoughtfully based on experience, expertise, and alignment with the role’s responsibilities. While all candidates are expected to bring directly relevant experience, the top of the range is typically reserved for individuals who demonstrate exceptional depth in the role’s core competencies, a strong track record of impact in similar environments, and the ability to operate with a high degree of autonomy from day one.","description_format":"text","description_chars":9429,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Stock options"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Predictive Analytics","Legal Services","Legal AI"],"lifecycle":[{"event":"open","at":"2026-09-05T08:00:30Z"}],"visa":[],"liveness":{"score":33,"band":"fade","label":"Fading","p_open":1,"p_active":0.753,"p_room":0.44,"age_days":73,"expected_fill_days":49,"reasons":["conf:0","velocity","win:tail","crowd:"],"computed_at":"2026-11-02T06:13:15Z"},"pay":{"stated_usd_annual":85453,"is_top_pay":false},"html_url":"https://alion.io/job/blue-j-manager-website-conversion-optimization","json_url":"https://alion.io/job/blue-j-manager-website-conversion-optimization.json","meta":{"generated_at":"2026-11-03T04:33:41Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6144,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58217},"rest":"https://alion.io/mcp/rest/get_company?id=58217"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fblue-j-manager-website-conversion-optimization"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fblue-j-manager-website-conversion-optimization"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fblue-j-manager-website-conversion-optimization"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/blue-j-manager-website-conversion-optimization\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fblue-j-manager-website-conversion-optimization"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":207378}},{"tool":"search_jobs","arguments":{"company":"bluej.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":207378},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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