{"id":2469461,"url":"https://alion.io/job/bluecross-crm-practice-enablement-lead","title":"CRM Practice & Enablement Lead","company":{"id":1049212,"name":"Bluecross","domain":"bluecross.ca","url":"https://alion.io/company/bluecross-ca","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Edmonton, Canada","Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":47000,"max_usd":121000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":44},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-04T00:00:00Z","employer_posted_date":"2026-09-04","last_verified_at":"2026-10-14T00:05:24Z","board_verified":true,"closed_at":null,"days_open":40,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":40},"description":"Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do-and place trust in our employees to deliver our vision.\nWorking at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.\nOVERVIEW:\nThe CRM Practice & Enablement Lead plays a key role in helping Alberta Blue Cross® realize the full value of our Customer Relationship Management (CRM) capability and advance toward a connected, 360-degree view of our customers. Working across Sales, Service, Marketing and other customer-facing areas, this role helps establish and evolve consistent CRM practices across the organization, with a focus on adoption, process alignment, data quality and continuous improvement.\nThrough partnership, coaching and analysis, this role connects how CRM is used with the insights it enables-helping teams capture meaningful customer information that can be translated into better decisions, stronger customer understanding and more connected experiences.\nThis position reports to the Manager, Customer Journey & Intelligence and works as an individual contributor in close partnership with business and technology teams.\nWHAT YOU WILL DO:\nChampion effective and consistent CRM practices across Sales, Service, Marketing and other customer-facing teams.\n\nHelp embed CRM into day-to-day business processes and ways of working, ensuring teams understand the value and purpose behind key CRM practices.\n\nMonitor CRM adoption, usage patterns and data quality to identify opportunities for improvement.\n\nTranslate adoption and data insights into actionable feedback that leaders can use to coach and support their teams.\n\nPartner with Learning & Organizational Development to identify emerging learning needs and provide CRM subject-matter expertise to support formal learning and onboarding.\n\nDevelop practical guidance, standards and resources that reinforce consistent CRM practices following formal training.\n\nPartner with business areas to establish and evolve consistent CRM processes across customer journeys and interactions.\n\nPromote consistent capture of meaningful, high-quality customer information that contributes to a trusted 360-degree view of the customer.\n\nWork with Sales, Service and Marketing leaders to identify opportunities to simplify processes, strengthen hand-offs and improve visibility across teams.\n\nPartner closely with Customer Journey & Intelligence, Corporate Insights, the Trusted Partner Office and leaders across Sales, Service and Marketing to understand the information needed to generate meaningful customer and business insights.\n\nCreate effective feedback loops between CRM users, customer intelligence, business insights and business leaders to identify gaps and strengthen CRM data capture.\n\nAct as a key connection point between CRM users, business leaders, the CRM Product Owner in IT and CRM governance.\n\nGather, assess and synthesize feedback from across the organization to identify business needs, pain points and opportunities.\n\nTranslate business needs into clear use cases and enhancement requirements that support prioritization of CRM improvement.\n\nSupport readiness for new CRM capabilities by identifying impacts to business processes, adoption, communications and supporting practices.\n\nHelp establish and evolve CRM standards, principles, processes and expectations across the organization.\n\nAdvocate for CRM as an enterprise capability that connects people, processes, data and customer intelligence-not simply as a technology platform.\n\nWHAT YOU WILL HAVE:\nRequired qualifications:\nExperience in CRM, customer experience, sales or service enablement, business process improvement, change enablement or a related discipline.\n\nStrong understanding of how CRM capabilities support customer-facing processes, data quality and customer intelligence.\n\nExperience working with Sales, Service and/or Marketing teams and an understanding of their customer information and workflow needs.\n\nStrong facilitation, coaching and relationship-building skills, with the ability to influence across teams without direct authority.\n\nAbility to interpret adoption, usage and data trends and translate them into practical recommendations.\n\nStrong analytical and problem-solving skills with a continuous-improvement mindset.\n\nExperience gathering business needs and working with product or technology teams to support prioritization and continuous improvement.\n\nAbility to connect detailed operational practices to broader customer and organizational outcomes.\n\nAssets:\nExperience with Microsoft Dynamics 365 or a comparable enterprise CRM platform.\n\nExperience supporting enterprise CRM standards, governance, adoption practices or enablement resources.\n\nExperience working with customer intelligence, business insights or reporting teams to improve data quality and insight generation.\n\nThis position will remain open until suitable candidates are selected.\nAlberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our team members by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.\nWe offer the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, apply online at careers.ab.bluecross.ca\nA criminal record check satisfactory to Alberta Blue Cross will be required as a condition of employment, following a conditional offer.","description_format":"text","description_chars":5864,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Insurance & Benefits"],"lifecycle":[{"event":"open","at":"2026-10-13T19:33:31Z"}],"visa":[],"liveness":{"score":39,"band":"fade","label":"Fading","p_open":1,"p_active":0.712,"p_room":0.55,"age_days":40,"expected_fill_days":33,"reasons":["conf:4","win:tail"],"computed_at":"2026-10-14T04:36:55Z"},"pay":null,"html_url":"https://alion.io/job/bluecross-crm-practice-enablement-lead","json_url":"https://alion.io/job/bluecross-crm-practice-enablement-lead.json","meta":{"generated_at":"2026-10-14T04:36:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6516,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1049212},"rest":"https://alion.io/mcp/rest/get_company?id=1049212"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbluecross-crm-practice-enablement-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbluecross-crm-practice-enablement-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbluecross-crm-practice-enablement-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bluecross-crm-practice-enablement-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbluecross-crm-practice-enablement-lead"}]}