{"id":808542,"url":"https://alion.io/job/bluecubeservices-lead-generation-marketer-institutional","title":"Lead Generation Marketer, Institutional","company":{"id":669469,"name":"BlueCube Services","domain":"bluecubeservices.com","url":"https://alion.io/company/bluecubeservices","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Operations","role_family":"Operations","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manila, Philippines","Philippines"],"countries":["PH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":11500,"max_usd":27000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2319},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-05-21T03:55:51Z","employer_posted_date":"2026-08-24","last_verified_at":"2026-10-19T11:21:26Z","board_verified":true,"closed_at":null,"days_open":151,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":151},"description":"Role Overview\nWe are hiring a Lead Generation Marketer to drive qualified new leads into our institutional business. This person will design, run, and measure creative campaigns across our full institutional product surface, partnering closely with sales to ensure every lead generated is one the team can credibly convert.\nKey Responsibilities\nCampaign strategy and execution\nDesign and run creative, multi-channel lead generation campaigns across our institutional product lines, including:\nOTC trading\nLiquidity provisioning\nToken launch and distribution\nCustody and staking\nDigital asset treasuries\nAsset management\nOther emerging institutional offerings\nTailor messaging, channels, and offers to the specific buyer personas within each product line (traders, treasurers, CIOs, founders, allocators, etc.)\nBuild always-on lead generation engines alongside targeted, campaign-led pushes around launches and market moments\nMeasurement and pipeline contribution\nDefine what a qualified lead looks like for each product line, in partnership with sales\nInstrument campaigns end-to-end so every lead is tracked, attributed, and measurable from first touch through to sales acceptance and closed-won\nReport on cost per lead, lead-to-MQL, MQL-to-SQL, and pipeline contribution by campaign, channel, and product\nContinuously optimize spend, creative, and channel mix based on what is actually producing pipeline\nSales partnership\nWork hand in hand with the institutional sales team to align on target accounts, messaging, and lead quality\nBuild feedback loops with sales so campaigns are tuned to what is converting, not just what is generating volume\nSupport sales with collateral, sequences, and account-level campaigns where useful (ABM-style plays)\nChannel and tooling ownership\nRun campaigns across paid (LinkedIn, search, programmatic), owned (email, webinars, gated content), and earned channels as appropriate\nOwn and operate the lead gen tech stack (CRM, marketing automation, attribution, enrichment) and keep data clean and reliable\nIdentify and test new channels, formats, and creative approaches, especially AI-assisted workflows that can scale output\nRequirements\n4-5 years of demonstrable experience generating qualified B2B leads at scale, with clear examples of campaigns you have designed, run, and measured\nStrong analytical mindset. Comfortable defining funnels, instrumenting attribution, and reporting on pipeline contribution rather than vanity metrics\nHands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, or similar) and lead enrichment tooling\nProven ability to partner with sales teams in a complex, considered-purchase environment\nComfort operating autonomously, prioritising across multiple product lines, and shipping campaigns end-to-end\nStrong written English and the ability to brief or produce campaign creative and copy\nFamiliarity with AI tooling for campaign ideation, copy, audience research, and workflow automation\nNice to Have\nWorking knowledge of crypto, digital assets, or traditional capital markets and the institutional buyer landscape\nExperience marketing to OTC desks, hedge funds, family offices, asset managers, corporate treasuries, or token issuers\nABM (account-based marketing) experience targeting named accounts\nExperience running webinars, events, or research-led campaigns as lead generation vehicles\nComfort with paid LinkedIn, paid search, and programmatic B2B channels at a hands-on level\nWhat Success Looks Like in the First 6 Months\nA defined, agreed lead qualification framework with sales for each major institutional product line\nAt least two flagship lead gen campaigns launched, measured, and iterated on\nA clear, trusted dashboard of lead volume, cost per lead, and pipeline contribution by product and channel\nDocumented, repeatable campaign playbooks the wider marketing team can build on","description_format":"text","description_chars":3894,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Blockchain Analytics","RegTech, AML & Compliance"],"lifecycle":[{"event":"open","at":"2026-09-12T09:51:30Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long shot","p_open":1,"p_active":0.232,"p_room":0.28,"age_days":151,"expected_fill_days":22,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-10-19T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/bluecubeservices-lead-generation-marketer-institutional","json_url":"https://alion.io/job/bluecubeservices-lead-generation-marketer-institutional.json","meta":{"generated_at":"2026-10-19T11:30:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":8117,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-20T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":669469},"rest":"https://alion.io/mcp/rest/get_company?id=669469"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbluecubeservices-lead-generation-marketer-institutional"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbluecubeservices-lead-generation-marketer-institutional"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbluecubeservices-lead-generation-marketer-institutional"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bluecubeservices-lead-generation-marketer-institutional\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbluecubeservices-lead-generation-marketer-institutional"}]}