{"id":871347,"url":"https://alion.io/job/bluetreegroup-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":697825,"name":"bluetreegroup.co.uk","domain":"bluetreegroup.co.uk","url":"https://alion.io/company/bluetreegroup","size_band":"51-200","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Breezy","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Rotherham, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":50000,"max":60000,"currency":"GBP","period":"year","gross":null,"usd_annual":79714},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Google Ads","optional":false},{"name":"Rest API","optional":true}],"status":"live","first_seen_at":"2026-09-03T10:12:28Z","employer_posted_date":"2026-09-15","last_verified_at":"2026-09-23T23:50:48Z","board_verified":true,"closed_at":null,"days_open":20,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":20},"description":"instantprint is the UK’s largest online-printer, helping over a million small businesses create and buy print products that make them look exceptional.\nWe are looking for a commercially-minded Performance Marketing Manager to own and grow our acquisition channels. This role sits at the centre of how customers find us - from paid search to the newest frontier of discovery, Generative Engine Optimisation (GEO), where customers increasingly find brands through AI assistants and answer engines rather than traditional search results.\nYou'll be responsible for the full performance marketing mix, plus identifying and testing new acquisition channels. Above all, you will be responsible for return on investment. Every channel you run, every test you launch, and every pound of budget you deploy should be justified by the revenue and profit it drives, not by vanity metrics.\nThis is a hands-on, high-ownership role suited to someone who is equally comfortable building a bid strategy in Google Ads, briefing technical SEO fixes to a dev team, and pitching a new channel test to senior stakeholders with a clear ROI case attached.\nAbout the position:\nSalary range £50,000 - £60,000, depending on experience\nThis position is office based, 5 days a week, at our site in Manvers, Rotherham.\nPermanent, full-time\nMonday to Friday, 40 hours per week\nKey Responsibilities:\nPaid Search\nOwn strategy, budget allocation and continuous optimisation of paid search (Google Ads, Microsoft Ads) across a multi-category product range.\nSet and manage target ROI by product category, continuously reallocating spend towards the highest-margin, highest-return activity.\nBuild and refine bidding strategies, campaign structures, and audience/keyword targeting to reduce wasted spend.\nPartner with analytics/BI to ensure accurate conversion tracking, attribution and reporting of true marketing contribution (not just platform-reported conversions).\nGEO (Generative Engine Optimisation)\nDevelop instantprint's approach to visibility in AI-driven search and answer engines (e.g. ChatGPT, Google AI Overviews), ensuring our products and content are structured to be found, cited and recommended.\nAudit and improve how our site and content are understood by AI crawlers and large language models, working with web/dev teams on structured data, content clarity and technical accessibility.\nStay ahead of how customers' search and discovery behaviour is shifting, and adapt strategy accordingly.\nWork with web and product teams to fix SEO crawlability, indexation and structured data issues, and to improve page experience and rankings.\nWork with the eCommerce & Marketing teams to set the organic search strategy and roadmap, covering technical SEO, on-page optimisation, content and site structure.\nNew & Emerging Channels\nIdentify, pitch and test new acquisition channels (e.g. social, affiliate, marketplaces, retail media, AI-driven ad platforms) with a clear, ROI-led test-and-learn framework.\nSet up rigorous test structures with clear success criteria, and make swift swap/scale decisions based on the data.\nBuild a channel roadmap that balances proven, reliable performance (paid search, SEO) with disciplined exploration of what's next.\nCommercial Ownership & Reporting\nOwn the performance marketing budget and be directly accountable for ROI across all channels you manage.\nReconcile marketing-reported performance against actual revenue and margin outcomes, working closely with commercial/finance and analytics.\nReport regularly to senior stakeholders on channel performance, budget efficiency, and the commercial case for future investment or reallocation.\nWhat We're Looking For\n Proven experience managing paid search at a meaningful budget/scale, with a track record of improving ROI over time.\nCuriosity and early hands-on experience (or strong appetite to build expertise) in GEO / AI search visibility - this is a fast-moving space and we don't expect a finished expert, but we do expect genuine interest and a fast learning curve.\nSolid working knowledge of technical SEO fundamentals and experience briefing or working alongside development teams.\nA test-and-learn mindset: comfortable proposing new channels, setting up rigorous tests, and being disciplined about killing what doesn't work.\nStrong commercial and analytical skills - confident working with data, attribution models and channel-level P&L, not just platform dashboards.\nExperience in ecommerce, ideally in a considered-purchase or configurator-style buying journey (multi-category retail, print, manufacturing or similar is a plus).\nExcellent stakeholder management - able to make the case for budget and channel decisions clearly to non-marketing colleagues.\nWhy Join instantprint\nReal ownership of a meaningful budget and channel mix, with autonomy to shape strategy rather than just execute a plan handed to you.\nThe chance to build GEO capability from the ground up, ahead of most of the market.\nA collaborative team spanning web, product, sales and CX - performance marketing here isn't siloed.\nWhy Join the Bluetree Team?\nAt Bluetree Group, we don't just print; we innovate. We believe in investing in the people who make our success possible. Here's how we look after you:\nHealth First: Access to a marketing leading Health Cash Plan and comprehensive wellbeing support, including onsite training and access to free external support.\nFamily Support: Enhanced maternity, paternity and adoption packages to support your life outside of work.\n Rest & Recharge: 22 days annual leave (plus Bank Holidays), with a \"Length of Service\" program that earns you more days the longer you stay.\nSocial: From regular team socials to our legendary annual Summer and Christmas Parties, plus biennial Long Service celebrations; we know how to celebrate success.\nFinancial Wellness: Enrolment in our company pension scheme.\nRewards: Access to various discounts via Bluetree Rewards, weekend break giveaways, and long-service gifts to mark your milestones, starting from year 1!\nCareer Development: We champion personal development with a wide range of internal and external training opportunities available.\nFitness: Save on a new bike with our Cycle to Work scheme, or join our weekly football team to burn off some steam!\nDaily Comforts: Fuel your day with free fruit, snacks, and beverages in our modern canteen.\nEasy Commute: Free onsite parking at our state-of-the-art facility. We are also ideally located for public transport, just minutes from Mexborough, Swinton, and Wombwell train stations.\nAbout Bluetree Group\nBluetree Group is a fast-growing, technology-led print group, home to brands including Instantprint and Route 1 Print. We exist to make print buying easy and small businesses look exceptional. Established in 1989, Bluetree Group has grown to be the UK's largest online printer. Based in Wath Upon Dearne (conveniently located near Sheffield, Rotherham, Barnsley, and Doncaster), our 165,000 sq. ft. facility is the heart of our operation. From the moment you walk through our doors, you'll realise that our people are central to everything we do.\nReady to grow with us?\nFor Privacy information please follow this link to our privacy notice on our website under the home page https://www.bluetreegroup.co.uk","description_format":"text","description_chars":7281,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-13T17:26:30Z"}],"liveness":{"score":57,"band":"ok","label":"Likely open","p_open":1,"p_active":0.635,"p_room":0.9,"age_days":20,"expected_fill_days":43,"reasons":["conf:5","win:mid"],"computed_at":"2026-09-24T05:45:00Z"},"pay":{"stated_usd_annual":79714,"is_top_pay":false},"html_url":"https://alion.io/job/bluetreegroup-performance-marketing-manager","json_url":"https://alion.io/job/bluetreegroup-performance-marketing-manager.json","meta":{"generated_at":"2026-09-24T08:45:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}