{"id":1740314,"url":"https://alion.io/job/bluetuskr-email-marketing-lead-e-commerce-full-time-remote","title":"Email Marketing Lead - E-Commerce (Full-Time - Remote)","company":{"id":2194888,"name":"BlueTuskr","domain":"bluetuskr.com","url":"https://alion.io/company/bluetuskr","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":{"label":"EST","utc_offset_min":-5,"utc_offset_max":-5},"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["AR","CA","CO","MX"],"hiring_countries_total":4,"salary":null,"salary_estimate":{"min_usd":38000,"max_usd":104000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1214},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false},{"name":"Mailchimp","optional":false}],"status":"live","first_seen_at":"2026-09-04T00:00:00Z","employer_posted_date":"2026-09-04","last_verified_at":"2026-11-02T17:25:25Z","board_verified":true,"closed_at":null,"days_open":59,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":59},"description":"Description\nBlueTuskr is a full-service e-commerce growth agency built exclusively for e-commerce brands. We combine paid media, owned media, creative, and analytics to help our clients scale profitably. Our team is made up of specialists who are deeply invested in their craft - and in the success of the brands they serve.\nThis isn't a \"jack of all trades\" environment. We hire people who are exceptional at what they do, then give them the resources and autonomy to do it well.\nThe Opportunity\nWe're looking for an Email Marketing Lead who is exceptional at all things email, SMS, pop-up, and growth marketing - and who is ready to build and run the department, not just work inside it. This is a hands-on leadership role for someone who has spent real time in the trenches of email marketing and brings strong, applied knowledge of client retention strategies across top platforms (Klaviyo, Mailchimp, HubSpot, etc.), along with the AI fluency to work faster and smarter across the full campaign lifecycle.\nYou'll set the strategic direction for email marketing across the agency and clients, lead execution and departmental build out, join client calls to represent the department's thinking, and help shape the agency's retention strategy overall - with room to take direct ownership of specific accounts as you settle into the role. You'll be the person clients and internal teams trust to tell them the truth, make the call, and back it up with data.\nThis role is ideal for someone who's energized by building and leading something real - and who wants to do meaningful, measurable work at a company that holds itself accountable to results.\nWhat You'll Own\nDepartment Leadership\nSet strategy and standards for the email marketing department, including processes, playbooks, and QA\nJoin client calls to represent email marketing strategy and results, with the potential to take direct ownership of specific accounts over time\nPartner with leadership on department tooling, workflow, and roadmap decisions\nReport on department performance and health to agency leadership\nExecution & Strategy\nExecute and oversee email marketing audits using platforms like Klaviyo, HubSpot, Mailchimp, etc.\nSet strategy for automation, segmentation, A/B testing, and lifecycle marketing across client accounts\nUse AI tools to support copywriting, campaign optimization, segmentation, and reporting workflows\nExecute monthly reporting documentation and results reflection across the department\nEnsure list hygiene, segmentation, integrations, and deliverability management are executed to a high standard\nEnsure knowledge of and have direct hands-on reporting for DMARC, DKIM, SPF, and other technical deliverability items\nBrainstorm and pilot new approaches to email marketing, including applying AI capabilities to existing workflows\nSupport analytics tracking and strategy for future campaigns\nLiaise with the broader marketing team to coordinate cross-channel strategy\nWho You Are\nSkills get you in the door. These are the qualities that make you right for this role:\nA proven Email Marketing Strategist and leader - not just an implementer - who understands the bigger picture and can optimize for performance across an entire book of business\nStrong expertise in email marketing best practices (segmentation, automation, A/B testing, implementation, integrations, etc.)\nComfortable using AI tools to improve the speed and quality of email marketing work (copywriting, campaign build, reporting, or workflow automation)\nExperience with Klaviyo, HubSpot, Mailchimp, and other relevant platforms\nAnalytics-driven, with the ability to diagnose and fix underperforming accounts\nExpert-level understanding of deliverability (DKIM, DMARC, etc.)\nExperience managing or mentoring other email marketers\nAbility to manage multiple accounts and priorities simultaneously and meet deadlines\nComfortable being client-facing, including joining client calls to speak to strategy and results\nExperience with email copywriting is a plus!\nWhat Success Looks Like\nIn your first 90 days:\nYou've audited existing email accounts and presented a prioritized roadmap for each\nYou've been actively involved in strategy, implementation, and audits across all current email marketing accounts\nYou've joined client calls and started building credibility with the client portfolio\nYou've identified where AI can meaningfully speed up or improve the department's workflows, and started applying it\nYou have a clear picture of what the email marketing department needs to operate at a high level, and a plan to build it\nYou've established a productive working relationship with the team and understand how various departments connect\nRequirements\nMust-Have:\nMust-Have:\n5+ years in email marketing, including experience leading or mentoring others\nWorking knowledge of email & SMS marketing\nExperience managing small and large email volumes and contacts\nProven track record managing client accounts and/or leading a team\nE-commerce or D2C brand experience (agency or in-house)\nComfortable using AI tools in day-to-day email marketing work\nStrong Differentiators:\nHands-on experience with Klaviyo, Hubspot, Mailchimp, etc.\nComfort with email account setup, migrations, and technical integrations\nExperience working within set processes, playbooks, or department infrastructure\nAgency background preferred\nPrior experience building or scaling an email marketing function\nBenefits\nBenefits:\nFully remote\nUnlimited paid time off\nInternet, mobile phone, and gym reimbursements after 90 days\nTIME COMMITMENT AND AVAILABILITY\nHours: 40 hours/week\nAvailability: Availability between 9 a.m. and 6 p.m. EST\nSalary:\n$3,500 - 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