{"id":2930274,"url":"https://alion.io/job/blufig-digital-marketing-specialist","title":"Digital Marketing Specialist","company":{"id":4451309,"name":"Blufig","domain":"blufig.digital","url":"https://alion.io/company/blufig","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":9500,"max_usd":22000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":18},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Ahrefs","optional":true},{"name":"GA4","optional":true},{"name":"Meta Ads","optional":true},{"name":"Screaming Frog","optional":true}],"status":"live","first_seen_at":"2026-10-05T00:00:00Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-20T22:20:36Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"Digital Marketing Specialist - B2B Marketing AgencyRole Overview Blufig is looking for a Digital Marketing Specialist to join our digital marketing delivery team and contribute to the growth and success of our B2B technology clients. In this role, you will work across three key digital marketing functions - SEO, Account-Based Marketing (ABM), and Performance Marketing - supporting the planning, execution, optimization, and reporting of integrated B2B marketing campaigns. The ideal candidate should have a strong understanding of digital marketing fundamentals, be comfortable working across multiple channels, and have a data-driven approach to improving campaign performance and client outcomes. Role Objective\nSEO & Organic Growth: Execute SEO strategies that improve search visibility, organic traffic, keyword rankings, and overall digital presence for B2B technology clients.\nAccount-Based Marketing (ABM): Support and execute targeted ABM campaigns focused on identifying, engaging, and nurturing high-value accounts and decision makers.\nPerformance Marketing: Plan, execute, monitor, and optimize paid marketing campaigns across platforms to generate qualified leads and improve campaign ROI.\nIntegrated Digital Delivery: Work across SEO, ABM, and paid media to support integrated marketing strategies aligned with client objectives and business goals. Key Responsibilities 1. SEO & Search Marketing\nExecute on-page and off-page SEO activities for B2B technology clients.\nConduct keyword research, competitor analysis, search intent analysis, and content gap analysis.\nOptimize website pages, landing pages, blogs, and other digital assets for search visibility.\nSupport technical SEO activities including site audits, internal linking, metadata optimization, and identifying crawl/indexing issues.\nDevelop and implement content optimization recommendations based on search trends and keyword opportunities.\nMonitor keyword rankings, organic traffic, conversions, and other relevant SEO metrics.\nIdentify opportunities to improve organic visibility through content, authority building, and search optimization.\nStay updated with developments in SEO, AEO, GEO, AI search, and search engine algorithm changes.\nPrepare regular SEO performance reports and provide actionable recommendations. 2. Account-Based Marketing (ABM)\nSupport the execution of multi-channel ABM campaigns for B2B technology clients.\nResearch and identify target accounts based on ICP, industry, company size, business requirements, and other defined criteria.\nBuild and maintain target account lists and support account segmentation.\nConduct prospect and decision-maker research using platforms such as LinkedIn, HubSpot, intent data platforms, and other relevant tools.\nSupport personalized outreach and engagement campaigns across LinkedIn, email, paid media, and content.\nCoordinate with content, design, sales, and marketing teams to develop account-specific campaigns and assets.\nMonitor account engagement, lead quality, response rates, MQLs, SQLs, and pipeline contribution.\nIdentify opportunities to improve account engagement and campaign performance.\nSupport reporting and analysis of ABM campaigns and provide recommendations for optimization. 3. Performance Marketing & Paid Media\nPlan and execute paid campaigns across platforms such as Google Ads, LinkedIn Ads, Meta, and relevant third-party media networks.\nConduct audience research, campaign planning, keyword research, and targeting.\nSet up and manage campaigns, ad groups, audiences, budgets, creatives, and tracking.\nMonitor key performance metrics including CPL, CAC, CTR, conversion rate, ROAS, lead quality, and pipeline contribution.\nContinuously optimize campaigns based on performance data and business objectives.\nConduct A/B testing of ad creatives, messaging, audiences, landing pages, and campaign strategies.\nIdentify opportunities to improve campaign efficiency and reduce acquisition costs.\nWork with design and content teams to develop high-performing ad creatives and messaging.\nEnsure campaign tracking, UTM parameters, conversion tracking, and reporting are accurately implemented. 4. Campaign Reporting & Analytics\nTrack and analyze performance across SEO, ABM, and Performance Marketing campaigns.\nPrepare regular campaign and client performance reports.\nTranslate campaign data into actionable insights and recommendations.\nIdentify trends, performance gaps, and opportunities for optimization.\nMonitor lead quality and marketing contribution to the overall sales pipeline.\nUse analytics and marketing platforms to measure campaign effectiveness and ROI. 5. Client Delivery & Collaboration\nWork closely with Account Managers and internal teams to understand client objectives and campaign requirements.\nSupport the execution of digital marketing strategies aligned with client business goals.\nParticipate in client calls and campaign discussions when required.\nEnsure timely delivery of assigned campaigns, reports, and marketing activities.\nMaintain high standards of quality, accuracy, and attention to detail across all deliverables.\nProactively identify challenges and recommend solutions to improve campaign outcomes. 6. Process Improvement & AI Adoption\nIdentify repetitive marketing tasks and opportunities for automation.\nLeverage AI tools to improve research, content optimization, campaign analysis, reporting, and productivity.\nExperiment with AI-powered tools and workflows to improve efficiency and quality.\nFollow and contribute to Blufig's evolving digital marketing processes, SOPs, and best practices.\nStay updated with emerging trends across AI, SEO, ABM, Performance Marketing, and B2B digital marketing.\nRequirements\nRequirements Preferred Qualifications & Experience\nExperience: 3-8 years of experience in digital marketing, preferably within a B2B technology marketing agency or B2B environment.\nCore Expertise: Hands-on experience in at least two or more of the following areas, with a strong understanding of all three: o SEO o Account-Based Marketing (ABM) o Performance Marketing\nB2B Marketing: Understanding of B2B marketing funnels, lead generation, ICP, buyer journeys, and demand generation.\nSEO Knowledge: Strong understanding of keyword research, on-page SEO, technical SEO fundamentals, content optimization, and SEO analytics.\nABM Knowledge: Understanding of account research, account targeting, segmentation, personalization, and multi-channel ABM campaigns.\nPaid Media: Hands-on experience with platforms such as Google Ads, LinkedIn Campaign Manager, and/or Meta Ads.\nAnalytics: Familiarity with GA4, Google Search Console, HubSpot, and other marketing analytics/reporting platforms.\nMarketing Tools: Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms is preferred.\nAI Fluency: Comfortable using AI tools to support research, analysis, content optimization, campaign execution, and marketing automation.\nData-Driven Approach: Ability to analyze campaign performance and convert data into actionable recommendations.\nCommunication: Strong written and verbal communication skills with the ability to collaborate effectively with internal teams and clients.\nOwnership: Strong attention to detail, willingness to learn, and ability to manage multiple campaigns and priorities simultaneously. Role Details\nDesignation: Digital Marketing Specialist\nDepartment: Digital Marketing\nReporting To: Marketing Lead / Account Lead\nLocation: Bangalore, India (On-site)\nEmployment Type: Full-time Key Success Metrics Performance in this role will be evaluated based on:\nOrganic traffic and keyword visibility\nSEO performance and lead generation\nTarget account engagement and ABM campaign performance\nMQLs, SQLs, and qualified lead generation\nCPL, CAC, ROAS, and paid campaign efficiency\nCampaign execution and delivery timelines\nClient satisfaction and campaign quality\nAdoption of AI tools and marketing automation\nContinuous improvement in campaign performance and processes\nBenefits\nBenefits\nCompetitive salary and benefits package.\nHealth insurance for you and your family.\nOpportunity to work with a talented and passionate team.\nExposure to global B2B technology clients.\nOpportunity to work across SEO, ABM, Performance Marketing, AI, and emerging digital marketing technologies.\nFast-paced and dynamic work environment.\n• Opportunity to learn, experiment, and grow within a rapidly evolving digital marketing environment.","description_format":"text","description_chars":8463,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Health insurance"],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-20T14:30:31Z"}],"visa":[],"liveness":{"score":56,"band":"ok","label":"Likely open","p_open":1,"p_active":0.75,"p_room":0.75,"age_days":16,"expected_fill_days":22,"reasons":["conf:3","win:late"],"computed_at":"2026-10-21T02:16:38Z"},"pay":null,"html_url":"https://alion.io/job/blufig-digital-marketing-specialist","json_url":"https://alion.io/job/blufig-digital-marketing-specialist.json","meta":{"generated_at":"2026-10-21T02:16:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3421,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4451309},"rest":"https://alion.io/mcp/rest/get_company?id=4451309"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fblufig-digital-marketing-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fblufig-digital-marketing-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fblufig-digital-marketing-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/blufig-digital-marketing-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fblufig-digital-marketing-specialist"}]}