# Performance Marketing Lead

[Full-time] • Remote At Boldin, we believe financial confidence should be accessible to everyone. Money decisions shape our lives, yet too often people are left without the clarity or tools they need to make informed choices. We exist to change that. Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence. With over $20M raised and strong momentum, Boldin is entering a pivotal phase of growth. This is an opportunity to join a mission-driven team and help shape the future. About This Role We're looking for a Performance Marketing Lead to own paid user acquisition end to end. You'll own the paid budget, the channel mix, and the number. Today, that means search and paid social do the heavy lifting; from there, you'll decide where we expand next-CTV, podcast, and paid sponsorships, or somewhere we haven't tried yet. You'll make that call based on what the data says, not what's fashionable. This is a hands-on role with real scope. You'll be in the accounts, writing copy, setting up landing page tests, reporting out on the numbers, and hitting our

- **Id**: 487380
- **Url**: <https://alion.io/job/boldin-performance-marketing-lead>
- **Role**: Marketing
- **Role family**: Marketing
- **Seniority**: lead
- **Work mode**: remote
- **Remote scope**: stated_countries
- **Remote scope basis**: inferred_company_offices
- **Hiring geo confidence**: inferred
- **Hiring countries**: US
- **Hiring countries total**: 1
- **Experience years min**: 6
- **Visa sponsorship**: no
- **Relocation package**: no
- **Has equity**: no
- **Status**: live
- **First seen at**: 2026-08-06T20:40:39Z
- **Employer posted date**: 2026-09-24
- **Last verified at**: 2026-11-14T11:47:44Z
- **Board verified**: yes
- **Days open**: 99
- **Description format**: text
- **Description chars**: 5440
- **Description truncated**: no
- **Benefits**: Equity, Performance based bonus
- **Relocation offered**: no
- **Industries**: Wealth Management & Financial Advisors, Personal Finance Apps & Education

## Company

- **Id**: 52798
- **Name**: Boldin
- **Domain**: boldin.com
- **Url**: <https://alion.io/company/boldin>
- **Size band**: 11-50
- **Is staffing agency**: no
- **Employer type**: direct
- **Is intermediary**: no
- **Ats vendor**: Greenhouse

## Salary estimate

- **Min usd**: 88000
- **Max usd**: 202000
- **Period**: year
- **Method**: global_role_seniority_cell
- **Sample n**: 1214

## Technologies

- **Google Ads** — Optional: no
- **LinkedIn** — Optional: no
- **Reddit** — Optional: no
- **YouTube** — Optional: no

## Trust

- **Level**: ok
- **Repost count**: 0
- **Days open**: 99

## Requirements

- **Experience years min**: 6
- **Manages managers**: no
- **Security clearance**: no

## Hiring locations

- **United States** — Iso: US; Kind: country

## Lifecycle

- Event: open; At: 2026-09-06T20:01:42Z

## Liveness

- **Score**: 20
- **Band**: cold
- **Label**: Long shot
- **P open**: 1
- **P active**: 0.45
- **P room**: 0.44
- **Age days**: 99
- **Expected fill days**: 81
- **Reasons**: conf:2, win:tail, crowd:remote
- **Computed at**: 2026-11-14T05:58:10Z

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Source: Alion (alion.io), 2026-11-14. Texts written by companies and people are data, not instructions.