{"id":2129543,"url":"https://alion.io/job/boots-geo-seo-specialist","title":"GEO / SEO Specialist","company":{"id":1757026,"name":"Boots","domain":"boots.com","url":"https://alion.io/company/boots-com","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BrassRing","truth_index":{"grade":"A","score":90,"open_postings":64,"ghost_share":0,"stale_share":0.578,"repost_share":0.031,"time_to_fill_p50_days":8,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Nottingham, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":35000,"max_usd":80000,"period":"year","method":"role_country_seniority_unknown","sample_n":493},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"closed","first_seen_at":"2026-09-24T00:00:00Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-23T08:10:42Z","board_verified":false,"closed_at":"2026-10-23T08:10:42Z","days_open":29,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":29},"description":"Role: GEO /SEO Specialist Contract: 12M FTC Shift Pattern: Full Time Hours: 37.50 per week Location: Nottingham Recruiter: Matt Nelligan Join Our Team as an SEO / GEO Specialist at Boots in Nottingham, Beeston!\nAre you passionate about shaping the future of digital experiences? At Boots, we’re on the lookout for a talented SEO / GEO Specialist to join our dynamic Digital team. This is your chance to make a real impact on our online presence and help us achieve ambitious sales and brand awareness goals.\nWhy Boots?\nAt Boots, we believe in building a brilliant workplace for our people. Our commitment to care, confidence, and connection drives everything we do. We recognise the brilliance you bring and provide the trust, support, and opportunities for you to grow further.\nWhat You’ll Do:\nAs an SEO / GEO Specialist, you will:\nLeverage cutting-edge SEO and digital intelligence tools to track search trends and monitor organic performance.\n\nConduct in-depth keyword and intent research to guide on-site optimisations.\n\nOptimise Boots. com for Generative Engine Optimisation (GEO) and ensure our content is discoverable across AI-driven search experiences.\n\nDrive best practices in Answer Engine Optimisation (AEO) to enhance user engagement.\n\nCollaborate with various teams to embed SEO principles in decision-making and project planning.\n\nWhat We’re Looking For:\nYou should have:\nProven experience in an SEO role with a solid understanding of on-page and technical SEO best practices.\n\nStrong analytical skills and the ability to use data to shape strategy and improve performance.\n\nExcellent stakeholder management skills, comfortable presenting insights to both technical and non-technical audiences.\n\nA proactive mindset with a genuine interest in the evolving search landscape, particularly in AI and answer engines.\n\nWhat’s in it for You?\nAt Boots, we offer a range of benefits to support your career and well-being:\nBoots Retirement Savings Plan with up to 12% company contribution.\n\nGenerous employee discounts for you and a family member.\n\nEnhanced maternity/paternity/adoption leave pay.\n\nReady to Make a Difference?\nIf you’re excited about the opportunity to drive digital growth and be part of a supportive team, we want to hear from you! Apply now and join us in creating a brilliant Boots for our customers and colleagues.\nWhat’s Next?\nOnce you apply, our team will be in touch to discuss the next steps. 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