{"id":1241837,"url":"https://alion.io/job/borong-sales-consultant","title":"Sales Consultant","company":{"id":49700,"name":"Borong","domain":"borong.com","url":"https://alion.io/company/borong","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BrioHR","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":8000,"max_usd":16000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":51},"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-25T16:55:32Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-18T06:16:08Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"Job Summary:\nThe Sales Executive (Food Service) is responsible for driving sales growth for Borong Food Solution (BFS) within the HORECA channel - including Hotels, Restaurants, Cafés, and Bakeries.\nThis role focuses on expanding Borong’s newly established Food Solution segment through proactive lead generation, product sampling, and customer relationship management.\nThe Sales Executive plays a key role in building Borong’s food service network, increasing repeat orders, and enhancing the profitability of the BFS segment. The position requires flexibility to work outside standard office hours, depending on customer schedules and operational needs.\nKey Accountabilities:\n1. Sales Development & Lead Generation\nIdentify and engage potential customers across HORECA, café, and bakery segments.\nConduct regular visits to introduce products, distribute samples, and close sales.\nMaintain an active sales pipeline and ensure timely follow-up on all prospects.\nAchieve monthly sales targets through consistent conversion and retention.\nCold calling, walk-ins, get referral.\n2. Customer Relationship Management\nBuild and maintain long-term relationships with café owners, chefs, and purchasing managers.\nGather customer feedback and ensure high service quality to encourage repeat purchases.\nAct as the main point of contact for all BFS food service customers.\n3. Product Promotion & Market Expansion\nExecute product sampling, demos, and mini campaigns to drive trial and visibility.\nCollaborate with marketing and operations teams to coordinate trade promotions, including Salaam Market Maybank and Maybank voucher tie-ins.\nIdentify upselling and cross-selling opportunities across Borong’s product range.\n4. Reporting & Coordination\nUpdate CRM system with accurate sales data, prospects, and feedback.\nProvide regular reports on pipeline, customer visits, competitor activity, and market trends.\nWork closely with Operations to ensure smooth order fulfillment and customer onboarding.\nPosition Specification:\nMinimum Diploma or SPM equivalent; preferably in Business, Marketing, or Hospitality.\n1-3 years of experience in food service, F&B distribution, or HORECA sales.\nProven track record in café, restaurant, or ingredient-based product sales is an advantage.\nStrong communication, negotiation, and presentation skills.\nProactive, self-motivated, and comfortable working in a target-driven environment.\nPossess own transport and willing to travel within Klang Valley and nearby regions.\nStrong interpersonal and persuasive communication skills.\nGood understanding of café and food service operations.\nAnalytical mindset to identify opportunities and respond to market trends.\nTeam-oriented but capable of working independently to achieve sales goals.\nPassionate about food, beverage, and product innovation.\nWhat Borong Malaysia offers\nGet to work with young talents\nCompetitive remuneration\nGreat Paid Leave entitlements\nCompany parties/ events and other exciting activates.\nOngoing career opportunities.\nTo find out what our people say about working at Borong Malaysia, visit: Borong Careers - Building innovative solutions to help SMEs grow. | Borong.com","description_format":"text","description_chars":3162,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Marketplaces"],"lifecycle":[{"event":"open","at":"2026-09-25T16:55:32Z"}],"visa":[],"liveness":{"score":39,"band":"fade","label":"Fading","p_open":1,"p_active":0.702,"p_room":0.55,"age_days":21,"expected_fill_days":19,"reasons":["conf:1","win:tail","comp:junior"],"computed_at":"2026-10-17T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/borong-sales-consultant","json_url":"https://alion.io/job/borong-sales-consultant.json","meta":{"generated_at":"2026-10-18T06:29:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9576,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":49700},"rest":"https://alion.io/mcp/rest/get_company?id=49700"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fborong-sales-consultant"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fborong-sales-consultant"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fborong-sales-consultant"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/borong-sales-consultant\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fborong-sales-consultant"}]}