[BD] Senior IT Product Marketing Specialist

The Bosch Group is a leading global supplier of technology and services. Since the beginning of 2013, its operations have been divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology.

The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth.

Bosch Global Software Technologies Company Limited (BGSV) is 100% owned subsidiary of Robert Bosch GmbH - one of the world’s leading global suppliers of technology and services, offering end-to-end Engineering, IT, and Business Solutions.

Starting its operation from 2010 at Etown 2 in HCMC, BGSV is the first software development center of Bosch in Southeast Asia. BGSV nowadays have over 4,000 associates, with a global footprint and presence in the US, Europe, and the Asia Pacific region.

With our unique ability to offer end-to-end solutions that connect sensors, software, and services, we enable businesses to move from the traditional to digital or improve businesses by introducing a digital element in their products and processes.

Drive Adoption for Global AI Workflow Platforms

Join Bosch Vietnam’s Global Product & Service organization to help shape the future of intelligent workflow platforms used by nearly 500,000 users worldwide. Built on modern Low-Code / No-Code technologies and evolving with AI and GenAI capabilities, our platform powers mission-critical enterprise processes at global scale.

We are looking for a Senior IT Product Marketing Specialist who combines strong product storytelling, adoption strategy, stakeholder engagement, and execution excellence to drive platform awareness, trust, and user adoption globally. This role goes beyond communication - you will help influence product adoption, enable transformation, and build long-term engagement across global stakeholders and internal customers.

What You Will Do

Product Marketing & Communication

• Own product messaging, positioning, and internal branding for global workflow platforms
• Translate complex AI, automation, and workflow concepts into clear business value and user-focused communication
• Develop executive presentations, newsletters, launch materials, playbooks, demos, and enablement content
• Create persona-based communication for Executives, IT teams, Process Owners, Citizen Developers, and End Users

Adoption & Change Enablement

• Drive product adoption, engagement, and migration initiatives across global stakeholders
• Support onboarding, training, UAT enablement, and user adoption programs
• Gather feedback and continuously improve communication effectiveness and adoption strategies
• Support Citizen Development enablement with clear governance and operational communication

Stakeholder & Community Engagement

• Engage with global stakeholders, leadership teams, and internal customers across regions
• Support webinars, workshops, product showcases, and transformation initiatives
• Build and grow user communities, champion networks, and engagement programs
• Ensure consistent, professional, and proactive communication across channels

Performance & Optimization

• Define and monitor adoption, engagement, and satisfaction KPIs
• Use data and insights to improve communication strategies and campaign effectiveness
• Contribute to AI product positioning with practical, credible, and user-centric messaging

Must-Have

• 7+ years of experience in Product Marketing, Platform Adoption, Enterprise Communication, or Change Enablement
• Strong storytelling, presentation, and executive communication capability
• Experience driving adoption programs, transformation initiatives, or enterprise platform rollouts
• Ability to simplify complex technical concepts into clear and actionable messaging
• Strong stakeholder management and collaboration skills in global environments
• High ownership, execution discipline, and proactive mindset
• Fluent English communication skills

Nice-to-Have

• Experience with workflow, automation, SaaS, or enterprise platforms
• Exposure to Low-Code / No-Code platforms or Citizen Development governance
• Experience with AI/GenAI-related products or transformation initiatives
• Knowledge of analytics, reporting, or data-driven marketing approaches
• Experience in change management, internal community building, or engagement programs

Selection Process

• Shortlisted candidates will be invited to prepare a short presentation on a sample Product Marketing & Adoption Plan as part of the interview process.

Why Join Us?

• Drive adoption for global enterprise platforms used by hundreds of thousands of users worldwide
• Be part of a large-scale AI product transformation journey
• Collaborate with global Product, Engineering, and Business stakeholders
• Influence user engagement, product reputation, and transformation success at enterprise scale
• Opportunity to shape long-term product communication and adoption strategy
• Competitive compensation and 13th-month bonus
• Premium healthcare and accident insurance
• Flexible and international working environment