{"id":1776490,"url":"https://alion.io/job/bosselman-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":4513192,"name":"Bosselman","domain":"bosselman.com","url":"https://alion.io/company/bosselman","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Grand Island, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":55000,"max_usd":111000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"WordPress","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-03T16:41:38Z","employer_posted_date":"2026-10-03","last_verified_at":"2026-11-14T03:06:36Z","board_verified":true,"closed_at":null,"days_open":41,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":41},"description":"Overview\nThe Digital Marketing Manager is responsible for planning, managing, and implementing long-term digital marketing campaigns and short-term advertising strategies across digital platforms to support The Bosselman Enterprises' marketing objectives, loyalty programs, and promotional initiatives. This role involves overseeing digital marketing campaigns, managing digital paid media, coordinating app content and promotions, and leveraging communication channels to drive customer engagement, retention, and growth. The goal is to connect with target audiences and achieve business objectives through digital means.\nBosselman has many benefits to offer you that you will not find anywhere else like:\nPaid vacation\n401K and matching contributions\nHealth, dental and vision insurance\nShort and long term disability insurance\nLife insurance\nA clearly defined path for growth\nOn-demand pay with PayActiv (access to earned but not yet paid wages)\nAnd much more!\nBosselman offers on-demand pay (access to earned but not yet paid wages) through:\nResponsibilities\nDevelops and plans digital marketing campaigns to promote the various business divisions, focusing on customer acquisition, retention, and engagement.\nCreates and maintains a digital marketing calendar, coordinating promotions, events, and loyalty program activities to drive traffic, app downloads, and customer engagement.\nManages the scheduling, updates, and maintenance of digital signage across business divisions, including Food Services, Pump & Pantry, Boss Truck Shop, and other outdoor signage, ensuring content is current and visually appealing.\nCollaborates with the creative development team to ensure marketing content is engaging, accurate, and consistent with brand guidelines.\nManages digital paid media, including Google Ads, YouTube ads, and paid social media, to ensure strong return on investment (ROI) and effective targeting.\nMonitors and analyzes the performance of paid media campaigns, adjusting to improve targeting and advertising spend based on data-driven insights.\nServes as the primary manager of the Pump & Pantry App, ensuring it remains updated with relevant content, promotions, messaging (e.g., push notifications), loyalty rewards, and engagement strategies.\nMonitors app performance and customer feedback to boost customer retention.\nPlans and schedules loyalty program communications, including email, SMS, and push notifications.\nManages the loyalty program messaging within the Pump & Pantry App, ensuring customers are informed of promotions, rewards, and incentives.\nAnalyzes customer behavior and loyalty program data to identify areas for increasing engagement and retention.\nDevelops and oversees the execution of social media strategies that align with overall marketing objectives and drive brand awareness, customer engagement, and conversions.\nPlans and manages the social media content calendar, ensuring timely and relevant posts across all platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).\nAnalyzes social media performance metrics to assess campaign effectiveness, audience engagement, and areas for improvement, reporting results to the Director of Marketing.\nMaintains and updates website content using WordPress, ensuring alignment with promotions, campaigns, and brand standards.\nMakes necessary basic web design changes to enhance website functionality and user experience, supporting broader digital marketing objectives.\nCollaborates with agency partner for complex technical web updates.\nTracks the performance of digital marketing campaigns, app engagement, and loyalty program metrics, providing regular reports and insights to the Director of Marketing.\nUses data to refine digital marketing strategies and improve the effectiveness of campaigns, ensuring all digital assets perform effectively.\nProvides friendly and competent customer service.\nReports for work in a timely manner when scheduled.\nAdditional Job Duties:\nAssists in other duties, as assigned.\nSupervisory Responsibilities:\nThis position has no supervisory responsibilities.\nQualifications\nEducation and/or Experience (include certs or licenses needed):\nBachelor’s degree in Marketing, Digital Marketing, Business, or a related field.\n3+ years of experience in digital marketing, app management, or a similar role.\n\nMinimum Qualifications:\nStrong knowledge of digital marketing channels, loyalty programs, and customer engagement strategies.\nExperience managing paid media campaigns and maximizing ROI across platforms such as Google Ads, YouTube, and social media.\nProficient in digital marketing tools (e.g., Google Analytics, email marketing platforms) and app management software.\nExperience with mobile apps, loyalty programs, digital promotions, and basic web design (HTML/CSS knowledge is a plus).\nExcellent organizational, analytical, and communication skills.\nAbility to manage multiple marketing campaigns and adapt to changing priorities in a fast-paced environment.\nMust possess a valid driver's license and be insurable to drive.\nMust be able to communicate in English. - IF APPLICABLE\nAble and willing to deliver friendly, courteous, and prompt customer service.\nAble and willing to work cooperatively with other team members.\nPhysical Requirements: The physical demands described here are representative of those that must be met by the Digital Marketing Manager to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions, provided such accommodations do not create an undue hardship for the Company.\nThe employee must occasionally lift and/or move up to 40 lbs., while performing the duties of this job, the employee is required to sit for long periods of time and occasionally required to stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl, talk and hear.\nPhysical attendance at the primary work location is required.","description_format":"text","description_chars":6031,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["401k plan","Life insurance","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Road Transport"],"lifecycle":[{"event":"open","at":"2026-10-03T16:41:38Z"}],"visa":[],"liveness":{"score":22,"band":"cold","label":"Long shot","p_open":1,"p_active":0.626,"p_room":0.35,"age_days":39,"expected_fill_days":19,"reasons":["conf:3","win:tail"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/bosselman-digital-marketing-manager","json_url":"https://alion.io/job/bosselman-digital-marketing-manager.json","meta":{"generated_at":"2026-11-14T05:45:46Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9747,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4513192},"rest":"https://alion.io/mcp/rest/get_company?id=4513192"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbosselman-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbosselman-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbosselman-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bosselman-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbosselman-digital-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1776490}},{"tool":"search_jobs","arguments":{"company":"bosselman.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1776490},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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