{"id":1983225,"url":"https://alion.io/job/bowtie-assistant-manager-manager-public-relations","title":"Assistant Manager / Manager, Public Relations","company":{"id":180185,"name":"Bowtie","domain":"bowtie.com.hk","url":"https://alion.io/company/bowtie-3","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":{"grade":"C","score":56,"open_postings":22,"ghost_share":0.727,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hong Kong"],"countries":["HK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":52000,"max_usd":117000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":923},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-06T04:06:51Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-22T14:11:10Z","board_verified":true,"closed_at":null,"days_open":18,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":18},"description":"Role Summary\nBowtie is Hong Kong's first virtual insurer, and we're a challenger brand. We can't buy our way into headlines, so we have to earn them. Right now our earned media is reactive: we respond to what comes in instead of shaping the story ourselves.\nYou'll change that. As the dedicated owner of Bowtie's earned media, you'll take our PR from reactive to proactive: building data-led narratives, helping our leaders become go-to industry voices, and making Bowtie a brand that Tier-1 journalists come to for a sharp, credible view.\nIf you'd rather build a newsroom-worthy story from scratch than distribute someone else's press release, this is that role.\nAbout the Role\nYou'll own Bowtie's corporate PR end to end: narrative strategy, media relations, press releases, executive positioning, and crisis readiness. You'll work closely with the Brand Lead to turn our service pillar and hero products into stories mainstream media wants to run.\nYour Key Responsibilities Include:\n1. Proactive Narrative & Tier-1 Coverage\nFind PR-worthy angles in our hero products, service pillar and brand direction, and time launches to the right news moments for the biggest impact.\n\nBuild and nurture relationships with Tier-1 journalists and editors across Hong Kong mainstream, business and lifestyle media.\n\nSecure 5+ Tier-1 media placements per quarter within your first 6 months.\n\n2. Data-Led Thought Leadership\nGather and combine internal and external data into regular, authoritative insight pieces and reports that mainstream media want to feature.\n\nWatch the daily news cycle and industry trends, and move quickly to add Bowtie's point of view to emerging conversations.\n\n3. Executive Positioning\nBuild and run an ongoing positioning programme for senior leadership so they become go-to industry experts.\n\nGenerate inbound media interest and secure at least 2 executive interviews per quarter within your first 6 months.\n\n4. Press Releases & Corporate Announcements\nKeep a steady pipeline of press releases for key happenings roadmap (product launches, key hires, partnerships and financial achievements), with consistent distribution across major wires and outlets.\n\n5. Crisis & Reputation Management\nSet up a rapid-response protocol and risk-mitigation framework, including pre-approved crisis templates and media sentiment monitoring.\n\nProtect brand reputation, keeping it accurate and safe, even when moving fast.\n\n6. Measuring Impact\nTrack and report on PR performance, aiming for a 10% lift in organic search traffic and social media mentions after major PR campaigns within 9 months.\n\nAbout you\nExperience & Skills\n8+ years of PR experience in-house or at an agency, ideally in financial services, insurance, fintech or another regulated industry.\n\nA proven record of earning Tier-1 coverage in Hong Kong without paid media, especially for a challenger or emerging brand.\n\nStrong narrative skills: you can distil a brand and product message into timely, pitch-ready angles.\n\nComfortable working with data and turning complex information into clear, compelling thought leadership.\n\nExperience with executive positioning programmes and crisis communications.\n\nExcellent written and spoken Cantonese and English, with the ability to draft high-quality press materials in both. Written Traditional Chinese is essential.\n\nThe Person\nAgile and proactive: you spot a closing media window and act before the moment passes.\n\nChallenger mindset: resourceful and persuasive, you enjoy punching above your weight against much larger players and rely on hustle and sharp points of view rather than ad spend.\n\nAdaptable and resilient: you prioritise well and juggle multiple priorities in a fast-paced, resource-conscious startup.\n\nAccountable and detail-oriented: you take real ownership, and you never trade accuracy or brand safety for speed.\n\nWe Offer\nApart from a great career path and an opportunity to do good and do well, we also offer:\nCompetitive package\n\nFlexible work arrangement\n\nBenefits include medical/ dental coverage and wellness programs\n\nEmployee discounts\n\nFun, co-operative, and flexible startup culture\n\nWeekly sharing sessions and regular social gatherings\n\nExcellent learning opportunities with Professional Development Sponsorship\n\nAbout Bowtie\nWe are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.\nWe believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team. \nBy combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.\nWe take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.\nAs we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!\nInformation collected will be treated in strict confidence and used solely for recruitment purposes.\nThe company will retain all applications no longer than 24 months of which will be destroyed thereafter.\nWe are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.","description_format":"text","description_chars":5558,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Chinese","level":"All levels","optional":false},{"language":"English","level":"All levels","optional":false}]},"benefits":["Flexible schedule","Health insurance","Professional development","Wellness"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Insurance & Benefits","Life Insurance & Annuities","InsurTech"],"lifecycle":[{"event":"open","at":"2026-10-07T00:47:24Z"}],"visa":[],"liveness":{"score":48,"band":"ok","label":"Likely open","p_open":1,"p_active":0.535,"p_room":0.9,"age_days":18,"expected_fill_days":30,"reasons":["conf:39","stale_co","win:mid"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/bowtie-assistant-manager-manager-public-relations","json_url":"https://alion.io/job/bowtie-assistant-manager-manager-public-relations.json","meta":{"generated_at":"2026-10-24T12:22:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17719,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":180185},"rest":"https://alion.io/mcp/rest/get_company?id=180185"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbowtie-assistant-manager-manager-public-relations"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbowtie-assistant-manager-manager-public-relations"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbowtie-assistant-manager-manager-public-relations"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bowtie-assistant-manager-manager-public-relations\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbowtie-assistant-manager-manager-public-relations"}]}