{"id":1140814,"url":"https://alion.io/job/bowtie-insurance-content-specialist-malaysia-based","title":"Insurance Content Specialist (Malaysia based)","company":{"id":180185,"name":"Bowtie","domain":"bowtie.com.hk","url":"https://alion.io/company/bowtie-3","size_band":"11-50","is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":{"grade":"C","score":62,"open_postings":22,"ghost_share":0.636,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"contractor","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Hong Kong"],"countries":["HK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-23T09:38:45Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-25T00:29:41Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":1},"description":"Role Summary\nBowtie is scaling a content operation into the Malaysian medical insurance market - a category where a factual slip, an outdated product detail, or a non-compliant claim doesn't just look bad, it can tank search rankings and create real regulatory exposure. Someone has to write and safeguard that content with real subject-matter depth, and right now, nobody on the team has the depth of Malaysian insurance product knowledge to do either.\nThat's you. You'll be the domain authority behind Bowtie Malaysia's entire content library - using AI tools to help draft and scale accurate, compliant articles yourself, fact-checking everything that publishes (your own work and others') against real product terms, keeping our BNM and MOH compliance record spotless, and building the external credibility (bylines, media placements, backlinks) that turns a brand-new domain into a trusted one.\nIf you want to combine hands-on content creation with being the person who makes sure it's actually right, this is built around that instinct.\nAbout the Role\nYou'll own content creation, accuracy, compliance, and external credibility-building for Bowtie Malaysia's insurance and health content - working alongside the SEO Manager, who owns strategy and volume, while you combine hands-on, AI-assisted writing with being the quality and trust layer.\nKey Responsibilities\n1. AI-Assisted Content Creation\nDraft and produce insurance content - product guides, comparison pages, FAQs - using AI tools, grounded in your own subject-matter expertise so it's accurate from the first draft, not just after review.\n\nWork with the SEO Manager on content briefs and priorities, turning target topics and keywords into published, compliant articles.\n\n2. Content Accuracy & Compliance Gatekeeping\nOwn fact-checking and sign-off on every published article - your own and others' - against real Malaysian policy wordings, premium tables, and live product terms.\n\nScreen content for BNM disclosure requirements, MOH guideline adherence, and Takaful-specific regulatory nuances before anything goes live.\n\n3. Authority & Credibility Building\nDrive link-building and digital PR through guest placements and expert commentary in Malaysian finance and health media.\n\nBuild and maintain a living knowledge base of Malaysian insurer product updates, premium changes, and policy shifts that keeps the content library current.\n\n4. AI Content QA\nOwn the quality framework governing an AI-assisted publishing pipeline producing 100-150 articles a month.\n\n5. Subject-Matter Authorship\nServe as the named expert author/reviewer credited on Bowtie's highest-traffic articles, establishing real E-E-A-T authority rather than an anonymous byline.\n\nAbout you\nExperience & Skills\n3-5 years in medical insurance underwriting support, insurance product management, insurance journalism, or agency content work focused on Malaysian BFSI/healthcare.\n\nDeep knowledge of Malaysian medical card structures - co-payments, deductibles, riders, and claims workflows.\n\nExceptional editorial rigor with zero tolerance for factual inaccuracies.\n\nComfortable using AI writing/drafting tools to produce accurate, well-structured first drafts quickly - not just editing after the fact.\n\nNative or fluent written English; strong working proficiency in Bahasa Malaysia.\n\nA plus: experience with content QA frameworks for AI-assisted publishing, or existing relationships in Malaysian finance/health media for link-building and PR.\n\nThe Person\nYou catch the factual error everyone else would let slide, because you know exactly what a real co-payment clause looks like.\n\nYou're just as happy drafting the first version of an article as you are red-lining someone else's.\n\nYou'd rather be right and precise than fast and loose - but that doesn't tip into perfectionism paralysis.\n\nYou're comfortable being the single point of accuracy accountability across a high-volume content pipeline.\n\nYou enjoy building relationships with media and industry contacts as much as scrutinizing a paragraph.\n\nYou treat regulatory compliance as a craft, not a checkbox to clear.\n\nYou're a natural translator - you make dense product and policy detail both readable and precise at the same time.\n\nLanguage\nEnglish (fluent, written) required; Bahasa Malaysia (strong working proficiency) required.\n\nWe Offer\nApart from a great career path and an opportunity to do good and do well, we also offer:\nCompetitive package\n\nFlexible work arrangement\n\nBenefits include medical/ dental coverage and wellness programs\n\nEmployee discounts\n\nFun, co-operative, and flexible startup culture\n\nWeekly sharing sessions and regular social gatherings\n\nExcellent learning opportunities with Professional Development Sponsorship\n\nAbout Bowtie\nWe are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.\nWe believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team. \nBy combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.\nWe take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.\nAs we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!\nInformation collected will be treated in strict confidence and used solely for recruitment purposes.\nThe company will retain all applications no longer than 24 months of which will be destroyed thereafter.\nWe are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.","description_format":"text","description_chars":6043,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Flexible schedule","Health insurance","Professional development","Wellness"],"hiring_locations":[{"name":"Malaysia","iso":"MY","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care"],"lifecycle":[{"event":"open","at":"2026-09-23T11:16:12Z"}],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.602,"p_room":1,"age_days":0,"expected_fill_days":127,"reasons":["conf:0","stale_co","win:early"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/bowtie-insurance-content-specialist-malaysia-based","json_url":"https://alion.io/job/bowtie-insurance-content-specialist-malaysia-based.json","meta":{"generated_at":"2026-09-25T03:01:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3270,"day_limit":5000,"remaining_today":1730,"minute_limit":60,"resets_at":"2026-09-26T00:00:00Z"}}}