{"id":1140813,"url":"https://alion.io/job/bowtie-seogeoaeo-manager-malaysia-based","title":"SEO/GEO/AEO Manager (Malaysia based)","company":{"id":180185,"name":"Bowtie","domain":"bowtie.com.hk","url":"https://alion.io/company/bowtie-3","size_band":"11-50","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Schema","truth_index":{"grade":"C","score":58,"open_postings":20,"ghost_share":0.7,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"contractor","work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"explicit","locations":["Hong Kong"],"countries":["HK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"AI Agents","optional":false},{"name":"ChatGPT","optional":false},{"name":"GA4","optional":false},{"name":"LLM","optional":false},{"name":"Perplexity","optional":false},{"name":"Screaming Frog","optional":false},{"name":"Semrush","optional":false}],"status":"live","first_seen_at":"2026-09-23T09:48:52Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-24T02:17:49Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":0},"description":"Role Summary\nYou'll own Bowtie Malaysia's entire organic discovery strategy from the ground up - across traditional search, and the newer terrain of ChatGPT, Perplexity, and Google AI Overviews. This isn't optimizing an existing channel; it's building one that doesn't exist yet, in a category where Google and AI engines apply their highest scrutiny (YMYL content) and where entrenched local insurers already have years of head start.\nIf you'd rather architect a market's first organic acquisition engine than manage an established one, this is that role.\nAbout the Role\nYou'll own the full SEO/GEO/AEO strategy for Bowtie Malaysia - technical infrastructure, content scale, and search performance - while building and leading the local content team that makes it happen.\nKey Responsibilities\n1. SEO & GEO/AEO Strategy\nOwn the technical SEO architecture for Bowtie Malaysia, including structured data (schema markup for medical and insurance content) and site design optimized for both traditional crawlers and AI agents.\n\nBuild Bowtie's presence and citation rate across AI answer engines (ChatGPT, Perplexity, Google AI Overviews), not just traditional Google rankings.\n\n2. Content Scaling\nBuild and scale a content library from scratch to 2,000+ indexed articles, in partnership with the Insurance Content Specialist and a local content team you lead.\n\nEstablish keyword and intent mapping for the Malaysian medical insurance market.\n\n3. Authority & Performance\nDrive domain authority and organic traffic growth against a genuinely from-zero starting point - real infrastructure, real content, real authority signals, not shortcuts.\n\nOwn performance tracking across both traditional and generative search, and report on what's working and what isn't.\n\n4. Team Leadership\nLead and grow a local content team as the library and traffic scale.\n\nAbout you\nExperience & Skills\n5+ years in organic search/SEO, including 2+ years in a team lead or managerial capacity. Fintech, health, or insurance experience a strong plus.\n\nDeep technical SEO expertise - structured data (e.g., MedicalWebPage, InsuranceProduct schemas), vector search principles, and GEO/AEO optimization mechanics.\n\nHigh proficiency with GA4, Google Search Console, Ahrefs, Semrush, Screaming Frog, and custom LLM evaluation frameworks.\n\nUnderstanding of search behaviour and language dynamics in English and Bahasa Malaysia.\n\nThe Person\nYou're obsessed with being cited, not just ranked - as comfortable optimizing for an AI answer engine as for a page-one Google result.\n\nZero-to-something is the fun part for you - you're energized by building infrastructure and authority from scratch, not maintaining what already exists.\n\nYou think in systems - technical architecture, content pipelines, and team structure, all at once.\n\nYou're comfortable being the first search hire in a brand-new market, and you know exactly when to pull in support.\n\nYou're data-driven but not paralyzed by it - you move from insight to a shipped page quickly.\n\nYou're genuinely curious about how AI answer engines decide what to cite, not just how Google decides what to rank.\n\nLanguage\nEnglish and Bahasa Malaysia required.\n\nWe Offer\nApart from a great career path and an opportunity to do good and do well, we also offer:\nCompetitive package\n\nFlexible work arrangement\n\nBenefits include medical/ dental coverage and wellness programs\n\nEmployee discounts\n\nFun, co-operative, and flexible startup culture\n\nWeekly sharing sessions and regular social gatherings\n\nExcellent learning opportunities with Professional Development Sponsorship\n\nAbout Bowtie\nWe are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.\nWe believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team. \nBy combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.\nWe take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.\nAs we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!\nInformation collected will be treated in strict confidence and used solely for recruitment purposes.\nThe company will retain all applications no longer than 24 months of which will be destroyed thereafter.\nWe are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.","description_format":"text","description_chars":4887,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":2,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Flexible schedule","Health insurance","Professional development","Wellness"],"hiring_locations":[{"name":"Malaysia","iso":"MY","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care"],"lifecycle":[{"event":"open","at":"2026-09-23T11:16:12Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":132,"reasons":["conf:2","win:early"],"computed_at":"2026-09-24T05:03:05Z"},"pay":null,"html_url":"https://alion.io/job/bowtie-seogeoaeo-manager-malaysia-based","json_url":"https://alion.io/job/bowtie-seogeoaeo-manager-malaysia-based.json","meta":{"generated_at":"2026-09-24T05:03:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}