{"id":3183937,"url":"https://alion.io/job/boyd-gaming-direct-marketing-manager","title":"Direct Marketing Manager","company":{"id":19571,"name":"Boyd Gaming","domain":"boydgaming.com","url":"https://alion.io/company/boyd-gaming","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":76,"open_postings":94,"ghost_share":0,"stale_share":0.979,"repost_share":0,"time_to_fill_p50_days":34,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Las Vegas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":42000,"max_usd":84000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Cognos","optional":false},{"name":"Microsoft Excel","optional":false}],"status":"live","first_seen_at":"2026-10-23T21:20:47Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-31T21:58:39Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.\n THIS ROLE IS AN ON-SITE POSITION LOCATED IN LAS VEGAS, NV.\nOversee the effective management of multi-property and property-specific direct marketing campaigns ensuring they are completed accurately, cost-effectively, and in a timely manner.\nManage the team responsible for the execution of multi-property and property specific direct marketing campaigns. \nEffectively plan, organize, and manage the process for guest segmentation, list management, group and offer set-up, mailer development and print production, and delivery of mailings to targeted guests. \nOrganize and manage multiple direct marketing projects to ensure timely completion. \nSupport the execution of kiosk based as well as E-Commerce managed digital marketing programs and campaigns.\nSelect and manage competent, cost-effective outside agencies and consultants as required to assist in direct marketing initiatives.\nObtain RFPs on all jobs and ensure all invoices are paid accurately and on time. \nDevelop department team members’ present and future capabilities in a manner consistent with Boyd Style.\nSupport the analysis of campaign effectiveness and recommend ways to improve their productivity.\nAssist properties in their marketing campaigns when needed. \nDevelop good working relationships with other corporate department vital to the successful, timely completion of direct marketing campaigns including, but not limited to, BCS, E-Commerce, and IT. \n Undergraduate degree in related field required. \nThree (3) or more years of professional experience in database marketing. \nCasino industry database marketing experience preferred.\nExcellent interpretation skills.\nAbility to collaborate effectively with property staff.\nStrong bias toward assisting the properties to achieve their goals.\nAble to influence and get things done without formal authority.\nStrong organizational and project management skills.\nAble to multi-task multiple concurrent projects.\nKnowledgeable of database marketing programs and direct mail design, production, and fulfillment. \nProficiency in Microsoft Excel and Access, Cognos Query, and all property CMS functions. \nStrong quantitative, analytical and strategic thinking skills. \nAbility to coach and teach.\nLeadership skills.\nDeadline oriented.\nMust be able to obtain/maintain any necessary licenses and/or certifications.\n Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.\nBoyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.","description_format":"text","description_chars":3506,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Hotels & Resorts","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-10-23T22:37:58Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely 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