{"id":2346161,"url":"https://alion.io/job/boydinteractive-crm-specialist","title":"CRM Specialist","company":{"id":4420764,"name":"Boyd Interactive","domain":"boydinteractive.com","url":"https://alion.io/company/boydinteractive","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":52000,"max_usd":110000,"period":"year","method":"role_country_seniority_unknown","sample_n":121},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Adobe Photoshop","optional":false},{"name":"Canva","optional":false}],"status":"live","first_seen_at":"2026-09-03T00:00:00Z","employer_posted_date":"2026-09-03","last_verified_at":"2026-10-14T08:37:28Z","board_verified":true,"closed_at":null,"days_open":41,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":41},"description":"THE COMPANY\nPala Interactive Canada Inc., operating as Boyd Interactive, is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets in Canada and the United States. Boyd Interactive offers a full spectrum of games, including casino, bingo, and poker, across all distribution channels (web, download, tablet & smartphone). Boyd Interactive has 150 employees in Toronto, New Jersey, California, and Texas.\nBoyd Interactive’s strengths lie in its relentless focus on high-quality, high-functioning, immersive software platforms and the diverse employees supporting these initiatives, and with recent developments in legislation, the online gaming industry is poised for rapid growth.\nBoyd Interactive is a wholly owned subsidiary of Boyd Gaming Corporation (NYSE - “BYD”).\nOVERVIEW\nReporting to the Director of CRM, we are seeking a talented, creative, and tech-savvy CRM Specialist to join our team.\nYour primary responsibility will be to help define and create highly engaging content utilizing all the channels available through email, onsite content, push, and promotions. Your technical expertise and creative mindset will play a crucial role in delivering personalized and dynamic experiences to our customers focused on driving retention and player value.\nResponsibilities\nRetain and improve the retention plus player value, by providing the best customer experience to our players throughout all life stages. \nBuild, QA, and deploy campaigns with a strong focus on quality, accuracy, and compliance. \nMonitor KPI performances and work towards improvements. \nThe technical setup and testing of promotional campaigns \nManaging the day-to-day content/appearance of our website and apps. \nKeen eye for marketing designs and creating images for use within our campaigns through Adobe Photoshop and Canva \nEnsuring builds are mobile-responsive, visually appealing, and optimized for deliverability. \nConducting A/B tests to optimize email performance, including subject lines, calls to action, and content variations. \nProviding insights and recommendations for improving emails and other content channels. \nCollaborating with data analysts and CRM teams to leverage customer data for segmentation and personalization. \nStaying up to date with email marketing best practices, industry trends, and emerging technologies to drive innovation and improve results. \nEnsure that we adhere to all the regulatory requirements and remain compliant with all our communication \nTHE CANDIDATE\nWhat we are looking for:\nCustomer-centric and Pride in Delivery: Care about what gets delivered in terms of quality, effectiveness and accuracy for our players. \nGrowth Mindset: This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, and competitors. \nSupport the Team: We need people who can and will jump into the breach where required to support their colleagues. \nMeasurement-focused: Wake up every day wanting to understand campaign, market and company performance. \nHave Ambition: We want to work hard, move fast, challenge conventions, and drive real, measurable growth. \nHave Fun: We want this to be a great place to work, with a common purpose, mutual support and exciting opportunities. \nEssential Qualifications\n2+ years’ hands-on experience in CRM email marketing, Lifecycle and/or marketing communications \nExcellent written and verbal skills in English with strong attention to detail. \niGaming experience is not required; however, you should have a good understanding of how the iGaming industry works. \nAn ability to think creatively and be proactive about coming up with ideas and new ways of working. Not afraid to challenge the status quo. \nStrong problem-solving skills and ability to take initiative, show a sense of urgency and willingness to learn.\nJob Type:Full-time, Permanent\nSalary: 70K - 85K\nBenefits:\nCasual dress\nCompany events\nDental care\nDisability insurance\nExtended health care\nLife insurance\nOn-site childcare\nOn-site gym\nOn-site parking\nPaid time off\nRRSP match\nTuition reimbursement\nVision care\nWork location: Hybrid Remote - 3 days per week in North York, ON M2J 5B5\nRequired Qualifications:\nThis is not a remote position. Are you comfortable working on a hybrid basis at the office 3 days per week?\nBoyd Interactive will comply with our privacy obligations regarding your personal information throughout the recruitment and hiring process.\nIn accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Boyd Interactive will provide accommodation throughout the recruitment and selection process to individuals with disabilities as required","description_format":"text","description_chars":4725,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Company events","Life insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-10-12T12:42:32Z"}],"visa":[],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.483,"p_room":0.28,"age_days":41,"expected_fill_days":17,"reasons":["conf:5","win:tail","crowd:junior"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/boydinteractive-crm-specialist","json_url":"https://alion.io/job/boydinteractive-crm-specialist.json","meta":{"generated_at":"2026-10-14T10:21:57Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12021,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4420764},"rest":"https://alion.io/mcp/rest/get_company?id=4420764"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fboydinteractive-crm-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fboydinteractive-crm-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fboydinteractive-crm-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/boydinteractive-crm-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fboydinteractive-crm-specialist"}]}