{"id":1834395,"url":"https://alion.io/job/bp-vp-marketing","title":"VP Marketing","company":{"id":2557,"name":"BP","domain":"bp.com","url":"https://alion.io/company/bp-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":17,"ghost_share":0,"stale_share":0.941,"repost_share":0,"time_to_fill_p50_days":11,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Westlake, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":200000,"max":265000,"currency":"USD","period":"year","gross":null,"usd_annual":265000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false}],"status":"live","first_seen_at":"2026-09-30T00:00:00Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-13T12:13:05Z","board_verified":true,"closed_at":null,"days_open":13,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":13},"description":"Job Family Group:\nMarketing GroupJob Description:\nThis role offers the opportunity to shape the future of one of the industry's most recognizable brand portfolios while driving measurable business growth through world-class marketing leadership.\nResponsible for developing and executing integrated marketing strategies for bp's TravelCenters of America. Leading a team of approximately ~10 marketing professionals and leveraging both centralized and offshore capabilities, this role is accountable for increasing the impact of nearly $100 million in annual marketing investment to drive customer acquisition, engagement, loyalty, brand growth, and business performance.\nBuilding outstanding capabilities across CRM, media, social, digital marketing, B2B communications, and retail activation while fostering a culture of data-driven decision-making and continuous optimization. Ensuring marketing investments deliver measurable returns, drive incremental business growth, and contribute directly to key commercial and customer KPIs.\nKey Responsibilities\nStrategic Marketing Leadership\nDevelop and lead the execution of the multi-year marketing strategy for bp's Convenience & Mobility business across the Americas.\nBring business objectives to life through integrated marketing plans; drive growth, increase brand awareness, and strengthen customer and consumer engagement.\nPartner with commercial, operations, digital, loyalty, category management, and executive leadership teams to align marketing initiatives with business priorities.\nA strategic advisor to senior leadership on customer trends, marketplace dynamics, competitive activity, and marketing performance.\nBrand & Customer Growth\nLead marketing across the TCA brand portfolio, ensuring consistency while improving each brand's unique growth opportunity.\nDrive end-to-end customer engagement strategies that move consumers through the marketing funnel from awareness through conversion, retention, and advocacy.\nEnsure all marketing activity is aligned to delivering measurable customer and commercial outcomes.\nOmnichannel Marketing Execution\nOversee all regional marketing activities\nLoyalty and Customer Engagement Programs\nPromotional and Seasonal Campaigns\nLead the development and execution of integrated campaigns that connect brand, customer, and business objectives.\nMarketing Effectiveness & ROI\nOwn the strategic allocation and optimization of marketing spend.\nDevelop robust performance measurement frameworks that clearly connect marketing investment to business outcomes.\nEstablish and oversee KPIs across brand health, customer acquisition, conversion, retention, loyalty, and revenue impact.\nContinuously challenge existing assumptions, identify optimization opportunities, and reallocate investments to increase return on marketing spend.\nChampion a culture of test-and-learn experimentation and performance improvement.\nTeam Leadership & Capability Building\nLead, coach, and develop a high-performing team marketing professionals.\nBuild a strong culture centered on accountability, innovation, collaboration, and customer focus.\nEffectively leverage offshore, agency, and centralized marketing resources to create a scalable, high-performing marketing organization.\nFoster marketing excellence by establishing consistency, frameworks, and standards across the organization.\nPartner with internal collaborators, agencies, vendors, and external partners to ensure seamless execution and strong business results.\nBuild productive relationships with global and regional partners to align priorities and enhance shared capabilities.\nBe the connector between centralized marketing functions and business leadership teams.\nRequired Experience\n10+ years of progressive marketing leadership experience, including responsibility for integrated consumer marketing programs.\nDemonstrated success leading large-scale marketing budgets and delivering measurable business impact.\nExperience leading multi-channel marketing across CRM, digital, media, social, communications, and retail activation.\nProven track record leading and developing high-performing teams.\nExperience managing agency relationships and cross-functional groups.\nStrong analytical capabilities with demonstrated ability to connect marketing investments to commercial outcomes.\nBachelor's degree in Marketing, Business, Communications, or related field or equivalent\nExperience within retail, convenience retail, consumer packaged goods, petroleum, mobility, hospitality, restaurant, or related consumer-facing industries.\nExperience working within complex, matrixed global organizations.\nLoyalty, customer engagement, and data-driven personalization strategies.\nHow much do we pay (Base)? $200,000 to $265,000\n*Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting. \nThis position is eligible for bp select.\nThis position offers paid vacation depending on your years of relevant industry experience and will range from 120 - 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules atbp benefits overview. Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting Benefits Eligibility. \nWe offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee. You may learn more about our generous benefits at Benefits Eligibility. \nAs part of bp’s wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at Benefits Eligibility\nWhy Join Us?\nWe’re committed to supporting leaders who want to make an impact. At bp, you’ll have the chance to shape and influence outcomes across businesses. You’ll be part of an inclusive environment where diverse perspectives are valued, and where your contribution to performance and integration matters.\nWe invest in the growth and wellbeing of our people, providing the resources, networks, and development opportunities needed to thrive. Our total rewards package includes competitive pay, bonuses, share options, and a range of flexible benefits designed to meet your needs - from healthcare and retirement plans to paid time off and agile working. We recognise that people have multifaceted lives, and we strive to offer a career experience that reflects that!\nApply now!!\nTravel Requirement:\nUp to 25% travel should be expected with this roleRelocation Assistance:\nRelocation may be negotiable for this roleRemote Type:\nThis position is a hybrid of office/remote workingSkills:\nAgility core practices, Agility core practices, Category spend profiling, customer and competitor understanding, Customer centric thinking, Customer experience, Customer Experience Metrics, Customer Journey Mapping, Customer Profitability, Customer promise execution, Customer Segmentation, Customer service delivery excellence, Customer Value Proposition, Decision Making, Digital Fluency, Digital Innovation, Generating customer insights, Innovation Management, Loyalty Management, market, Marketing strategy, Negotiating, Project Leadership, Proposition development, Sector {+ 2 more}.\n\n Legal Disclaimer:\nWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.\nIf you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. 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