{"id":2667978,"url":"https://alion.io/job/brain-station-23-marketing-manager","title":"Marketing Manager","company":{"id":180186,"name":"Brain Station 23","domain":"brainstation-23.com","url":"https://alion.io/company/brain-station-23","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"easy.jobs","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dhaka, Bangladesh"],"countries":["BD"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":8000,"max_usd":20000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2798},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Perplexity","optional":false},{"name":"Shopify","optional":true}],"status":"live","first_seen_at":"2026-10-16T03:22:32Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-21T19:14:12Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Brain Station 23 PLC is looking for a Marketing Manager to drive market intelligence, go-to-market strategy, demand generation, and growth across our AI, software services, ERP, and eCommerce businesses.\nThis role sits at the intersection of strategy and execution. You will identify where we should play, what we should offer, who we should target, and how we should win-then translate those insights into focused GTM plans and measurable marketing initiatives.\nYou will work closely with Leadership, Sales, Presales, Product, and Delivery to ensure our marketing decisions are based on real market demand, competitive intelligence, and commercial opportunity rather than assumptions.\nResponsibilities\nWhat You’ll Do\nMarket Intelligence & Strategy\nConduct market, industry, customer, and competitor research to identify opportunities, gaps, threats, and demand signals.\nDefine and refine target markets, priority industries, ICPs, buyer segments, and decision-makers.\nIdentify market opportunities for AI, FDE (Forward Development Engineer), software services, ERP, eCommerce, and other relevant solutions.\nDevelop market-entry strategies, positioning, value propositions, and GTM recommendations.\nForm structured hypotheses in new or evolving markets and continuously monitor market and competitor shifts.\nTranslate complex research into clear, actionable recommendations for leadership.\nGTM & Lead Generation\nConvert market insights into actionable GTM plans, campaigns, outreach, and content strategies.\nPlan and execute digital, social media, events, and other relevant marketing activities, including paid campaigns on Google Ads and LinkedIn Ads.\nBuild highly targeted B2B prospect lists based on industry, business challenges, technology stack, company profile, and buying potential.\nExecute targeted outbound initiatives across LinkedIn, email, and relevant digital channels to generate qualified opportunities.\nDevelop industry-focused content including case studies, use cases, insights, and campaign materials that communicate technical capabilities as business value.\nMeasure and optimize marketing activities based on lead quality, conversion, engagement, and ROI.\nEvents, Partnerships & Analytics\nEvaluate events, conferences, partnerships, and networking opportunities based on audience relevance, strategic fit, commercial potential, and ROI.\nIdentify strategic partnerships and relevant industry ecosystems in target markets.\nUse GA4, Google Tag Manager (GTM), Meta Pixel, and other analytics tools to track user behavior, conversions, and campaign performance.\nApply data and market intelligence to continuously improve marketing and GTM decisions.\nAI & Modern Marketing\nLeverage ChatGPT, Claude, Perplexity, and similar AI tools for research, analysis, synthesis, content development, and strategic thinking while maintaining independent judgment.\nStay informed about emerging AI and marketing practices, including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).\nWho You Are\nStrong strategic thinker with excellent market research, analytical, problem-framing, and business judgment skills.\nAble to turn market intelligence into practical GTM, positioning, demand-generation, and market-entry strategies.\nStrong understanding of B2B buyer behavior, technology-driven sales, demand generation, and market-entry dynamics.\nComfortable working with ambiguity, forming hypotheses, and making decisions based on incomplete or evolving information.\nStrong communication, synthesis, presentation, and stakeholder-management skills.\nProven ability to take ownership from strategy → execution → measurement.\nProactive, analytical, hardworking, and aligned with our OwnPATH culture.\nHigh proficiency in English is required.\nExperience Requirements\n4 to 6 years of experience in strategic marketing, market research, GTM, growth strategy, business strategy, demand generation, or related B2B roles.\nProven experience in market/competitor analysis, demand identification, GTM planning, or market expansion.\nExperience in software services, SaaS, AI, ERP, eCommerce, fintech, consulting, or technology-driven businesses is strongly preferred.\nExperience with market-entry strategy, offer-market fit, positioning, or strategic GTM planning is highly preferred.\nExperience working with leadership and cross-functional teams to shape strategic priorities is preferred.\nExperience evaluating events, partnerships, or new market initiatives from an ROI perspective is a plus.\nEducational Requirements\nMinimum Bachelor’s degree in Marketing, Business, Communications, Economics, or a related discipline.\nNice to Have\nExperience with Shopify, nopCommerce, Odoo, SAP, or Microsoft Dynamics 365.\nExperience in European market research or market-entry planning, particularly Sweden, the Netherlands, or broader European markets.\nHands-on experience with SEO, AEO, GEO, marketing automation, ABM, LinkedIn prospecting, and B2B outbound marketing.\nPractical experience with GA4, GTM, Meta Pixel, and marketing analytics/tracking tools.\nExperience marketing AI, software development, SaaS, technology consulting, or digital transformation services.\nStrong working knowledge of ChatGPT, Claude, Perplexity, and similar AI tools.\nBenefits\nAttractive Salary for deserving candidates\nMedical Coverage\nYearly Salary Review\nWeekly two holidays\nProvident fund\nGratuity fund\nTwo festival bonus\nMonthly Performance Bonus\nWPPF.\nOffice time: [MON - FRI: 11 AM to 8 PM]","description_format":"text","description_chars":5483,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["IT Outsourcing & Dedicated Teams","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-10-16T03:22:32Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring 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