{"id":1531581,"url":"https://alion.io/job/brainlab-marketing-manager-spine","title":"Marketing Manager - Spine","company":{"id":4001,"name":"Brainlab","domain":"brainlab.com","url":"https://alion.io/company/brainlab","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"A","score":85,"open_postings":10,"ghost_share":0,"stale_share":0.6,"repost_share":0,"time_to_fill_p50_days":51,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Munich, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":63000,"max_usd":110000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":37},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-29T15:13:00Z","employer_posted_date":"2026-09-29","last_verified_at":"2026-10-15T13:59:43Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"At the forefront of health technology for over 35 years, Munich-based Brainlab digitizes medical workflows, from diagnosis to therapy, to offer clinicians and patients better treatment possibilities. Our innovative digital ecosystem forms the basis for modern healthcare technology in 4000 hospitals in 120 countries.\nOur key to success is our creative, talented and hard-working team, which consists of around 2000 dedicated and inspiring individuals in 25 locations worldwide. To succeed in reaching our targets, we are seeking committed colleagues who can stand behind our core values curious, authentic and useful.\n We’re seeking a highly motivated (Senior) Product Marketing Manager for our Spine & Craniomaxillofacial Team who acts as the ambassador of the products inhouse and externally. You’ll play a critical role in our Product Management & Marketing department by promoting customer solutions for our Spine & Craniomaxillofacial solutions. Your main responsibility is to drive and ensure long-term success for the portfolio.\nProduct Management & Marketing serves as the voice of the customer to internal Brainlab audiences and the voice of Brainlab to the customer. We are responsible for evolving our customer experience and for driving product commercialization by specifying, launching and maturing products.\nThe Product Marketing Manager is responsible for transforming product innovation into compelling customer value propositions and successful market adoption. The role ensures that individual products are positioned within a broader clinical workflow, enabling Brainlab to communicate outcomes and customer benefits rather than isolated features. By partnering closely with Product Management, Clinical Affairs, Sales, Regional- and Corporate Marketing, the Product Marketing Manager drives portfolio-level storytelling, launch excellence, and customer-centric commercialization strategies.\nKey responsibilities:\nTranslate the portfolio and product strategy into a comprehensive clinical workflow marketing strategy, ensuring a consistent and compelling value proposition across the entire global customer journey.\nDrive indication-based and persona-specific storytelling by transforming technical features into clear clinical, operational, and economic benefits for surgeons, hospitals, and healthcare systems.\nPartner closely with Product Management to shape go-to-market strategies, launch plans, and commercialization activities for new products and solutions, ensuring successful market adoption.\nChallenge and guide Product Managers to position products within the broader clinical workflow and portfolio strategy, moving beyond isolated feature-focused messaging.\nDevelop and maintain portfolio positioning, messaging frameworks, competitive differentiation, customer personas, and value propositions supported by market insights and clinical evidence.\nCreate global marketing roadmaps and orchestrate integrated product launch campaigns in collaboration with Product Management, Clinical Affairs, Regional Marketing, Sales, and Corporate Marketing.\nDevelop product briefings including target segments, market analyses, positioning, clinical value propositions, customer needs, and competitive intelligence.\nOwn the development of portfolio marketing assets, including workflow presentations, sales enablement materials, customer-facing content, product videos, digital campaigns, websites, and launch toolkits. (supported by Corporate Marketing team)\nEnable internal and external stakeholders through training programs, sales readiness activities, launch briefings, and educational content.\nGather and synthesize customer, market, competitive, and commercial feedback to continuously refine portfolio positioning, messaging, and go-to-market strategies.\nSupport global customer engagement activities including congresses, customer visits, advisory boards, virtual events, and executive briefings.\nMeasure launch effectiveness and marketing impact through defined commercial and adoption metrics and continuously optimize marketing activities.\n In order to exceed in this role, you should have:\nA Bachelor's or Master's degree in business administration, marketing management or a related discipline\n5+ years professional experience managing projects (in a marketing role) and creating effective marketing and sales materials, preferably with know-how in B2B in the medical, software or high-tech industry\nDemonstrated experience developing and executing portfolio marketing, product launch, and go-to-market strategies.\nStrong understanding of customer journey mapping, buyer personas, and value-based messaging.\nExceptional storytelling and presentation skills with the ability to communicate complex solutions to both clinical and executive audiences.\nExperience translating technical product capabilities into compelling customer outcomes and business value.\nExcellent verbal and written communications skills in both German and English, experience in writing strategic communication briefings, sales presentations and other marketing assets\nExperience in coordinating larger portfolio- and product (launch) campaigns and supporting with advertising strategies\nExperience in managing video productions (product demos, clinical workflows, animations) and product photo shootings (Quotebase, collateral) for all product groups on various channels\nProven ability to influence cross-functional teams without direct authority.\nExperience working closely with Product Management, Sales, Clinical Affairs, Marketing, and regional organizations.\n A mutually-supportive, international team\nMeaningful work with a lasting impact on medical technology\n30 vacation days, plus December 24th and December 31st\nFlexible working hours as well as hybrid work model within Germany\nBike leasing via cooperation partner \"BikeLeasing\"\nParking garage and safe underground bike storage\nAward-winning subsidized company restaurant and in-house cafes\nVariety-rich fitness program in our ultra-modern 360m2 company gym\nRegular after work, team, and company events\nComprehensive training and continuing education opportunities\nReady to apply? We look forward to receiving your online application including your first available start date and desired salary.\nContact person: Leonie von Leoprechting","description_format":"text","description_chars":6303,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"German","level":"All levels","optional":false},{"language":"English","level":"All levels","optional":false}]},"benefits":["Company events","Flexible schedule","Hybrid work"],"hiring_locations":[{"name":"Germany","iso":"DE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Surgical Instruments & Devices","Medical Imaging Systems"],"lifecycle":[{"event":"open","at":"2026-09-30T16:31:13Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.63,"p_room":1,"age_days":15,"expected_fill_days":51,"reasons":["conf:3","stale_co","velocity","win:early"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/brainlab-marketing-manager-spine","json_url":"https://alion.io/job/brainlab-marketing-manager-spine.json","meta":{"generated_at":"2026-10-15T17:39:33Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26776,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4001},"rest":"https://alion.io/mcp/rest/get_company?id=4001"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbrainlab-marketing-manager-spine"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbrainlab-marketing-manager-spine"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbrainlab-marketing-manager-spine"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/brainlab-marketing-manager-spine\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbrainlab-marketing-manager-spine"}]}