{"id":933648,"url":"https://alion.io/job/brandlight-demand-generation-abm-lead","title":"Demand Generation & ABM Lead","company":{"id":669675,"name":"Brand Light","domain":"brandlight.ai","url":"https://alion.io/company/brandlight","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tel Aviv, Israel"],"countries":["IL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":84000,"max_usd":228000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1214},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"closed","first_seen_at":"2026-09-15T09:51:41Z","employer_posted_date":"2026-09-15","last_verified_at":"2026-11-06T11:09:34Z","board_verified":false,"closed_at":"2026-11-06T11:09:34Z","days_open":52,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":52},"description":"About Brandlight\nBrandlight is the leading enterprise AI visibility platform, built to help the world’s most iconic brands understand, manage, and optimize how they appear across AI-driven search, commerce, and advertising.\nAs AI rapidly becomes a trillion-dollar global marketing and distribution channel, Brandlight is defining the systems that decide how brands are surfaced, trusted, and chosen.\nJoin our team and help build the next generation of tools shaping the future of brand management in an AI-first world.\nAbout the Role\nAs a Demand Generation & ABM Lead at Brandlight, you will own our enterprise demand generation and account-based marketing motion, turning priority accounts, buying groups, account intelligence, and coordinated Sales and Marketing plays into qualified pipeline.\nYou will identify the accounts we need to win, understand the buying groups inside them, recognize the signals that indicate when and how to engage, and build programs that move those accounts from awareness to conversation to opportunity. This is not a lead-volume or MQL role. Success is qualified meetings, opportunities, pipeline progression, and sourced or influenced pipeline.\nThis is a hands-on role. You will work closely with Sales on account strategy and activation, with Growth Marketing on paid and scalable channels, with Field Marketing on executive and account programs, and with GTM Engineering on signals, enrichment, automation, and account intelligence.\nResponsibilities\nOwn ABM strategy for Brandlight’s priority enterprise accounts, including account selection, segmentation, tiering, and prioritization.\n\nDesign and execute 1:1, 1-to-many, and scalable account-based programs based on account value, buying-group complexity, and stage.\n\nMap buying groups across executives, champions, users, influencers, and decision-makers, and build multi-threaded engagement strategies.\n\nPartner closely with Sales to create joint account plans, engagement strategies, next-best actions, and coordinated plays that move priority accounts into qualified meetings, opportunities, and pipeline.\n\nUse intent signals, engagement, company initiatives, leadership changes, and other triggers to determine when and how to activate an account.\n\nDevelop account-specific messaging, offers, and campaign concepts with Product Marketing and Content.\n\nPartner with Growth Marketing and Field Marketing to activate priority accounts through paid, digital, events, executive programs, and other relevant channels.\n\nWork with GTM Engineering to turn account intelligence and signals into scalable workflows, alerts, and personalized actions.\n\nOwn measurement from target account through buying-group engagement, qualified meetings, opportunities, and pipeline; continuously test plays, messaging, offers, signals, and personalization, and use AI to improve research, campaign development, analysis, and execution.\n\nRequirements\n5+ years of experience in B2B demand generation, account-based marketing, enterprise marketing, or a similar role, ideally in B2B SaaS or enterprise technology.\n\nProven experience building and executing ABM programs for high-value enterprise accounts.\n\nStrong understanding of account segmentation, tiering, buying groups, multi-threading, and complex enterprise buying journeys.\n\nExperience designing 1:1 and 1:few ABM programs.\n\nProven experience partnering closely with Sales on account planning, activation, opportunity creation, and pipeline.\n\nStrong understanding of account intelligence, intent signals, personalization, and trigger-based engagement.\n\nProven experience building programs tied to qualified meetings, opportunities, pipeline, or revenue.\n\nStrong messaging, analytical, and commercial judgment.\n\nAI-native in how you work, using AI to research, personalize, experiment, analyze, and execute, and comfortable building new demand motions without an established playbook.\n\nExperience marketing to Fortune 1000 organizations, working in high-ACV, long-sales-cycle enterprise environments, or building signal-based or intent-driven ABM programs is a strong plus.\n\nWhy join us\nBrandlight is helping define how the world’s largest brands operate in the AI era, in a category that is being created in real time. You’ll work with leading global brands while helping shape the standards, systems, and practices of an entirely new market.\nYou’ll have real ownership over how Brandlight identifies, engages, and wins some of the world’s highest-value enterprise accounts. You’ll work closely with Sales, Growth, Field Marketing, GTM Engineering, and leadership to turn account intelligence and market signals into focused plays that create real opportunities and pipeline.\nWe’re building a small, high-output team of people who care deeply about the quality of the work, move quickly, and expect meaningful influence on the company rather than operating within a narrow job description.","description_format":"text","description_chars":4912,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Israel","iso":"IL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Search Engine Optimization (SEO)","Social Media Analytics & Listening"],"lifecycle":[{"event":"open","at":"2026-09-15T13:12:11Z"},{"event":"close","at":"2026-11-06T11:09:34Z"}],"visa":[],"liveness":null,"pay":null,"html_url":"https://alion.io/job/brandlight-demand-generation-abm-lead","json_url":"https://alion.io/job/brandlight-demand-generation-abm-lead.json","meta":{"generated_at":"2026-11-09T11:12:16Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12849,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":669675},"rest":"https://alion.io/mcp/rest/get_company?id=669675"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbrandlight-demand-generation-abm-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbrandlight-demand-generation-abm-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbrandlight-demand-generation-abm-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/brandlight-demand-generation-abm-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbrandlight-demand-generation-abm-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":933648}},{"tool":"search_jobs","arguments":{"company":"brandlight.ai","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":933648},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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