{"id":4313020,"url":"https://alion.io/job/breet-product-marketing-manager","title":"Product Marketing Manager","company":{"id":2201639,"name":"Breet","domain":"breet.io","url":"https://alion.io/company/breet","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["Nigeria"],"countries":["NG"],"hiring_countries":["NG"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Amplitude","optional":false},{"name":"Mixpanel","optional":false}],"status":"live","first_seen_at":"2026-11-14T00:00:00Z","employer_posted_date":null,"last_verified_at":"2026-11-14T00:00:00Z","board_verified":false,"closed_at":null,"days_open":0,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":0},"description":"Product Marketing Manager\n\nLocation: Lagos\n\nEmployment Type: Remote\n\nAbout Breet\n\nBreet is a crypto payment platform that makes crypto spendable for individuals and businesses across Africa.\n\nWe're looking for a highly analytical and commercially minded Product Marketing Manager to sit at the intersection of Product and Growth.\n\nThis role goes beyond traditional product marketing. You'll be responsible for understanding how users interact with Breet's products, interpreting data across different customer touchpoints, identifying opportunities for improvement, and translating insights into actionable strategies.\n\nYou'll work closely with the Product and Growth teams to understand user behaviour, identify friction points across the customer journey, and improve product adoption.\n\nWe need someone who doesn't just look at numbers but understands what they mean, identifies problems, and knows how to turn insights into action.\n\nWhat You'll Do\n\nAs our Product Marketing Manager, you'll use product analytics, customer insights and behavioural marketing strategies to improve user engagement, product adoption, conversion and retention.\n\nYou shall perform the following duties:\n\na) Product Analytics & User Behaviour\n\nAnalyse user journeys, conversion funnels, activation, retention, engagement, and transaction behaviour.\nUse product analytics tools to understand how users interact with Breet's products and features.\nIdentify drop-off points, friction areas, and behavioural patterns affecting product adoption and usage.\nDevelop actionable recommendations from product data to improve user experience and business performance.\nMonitor feature adoption and evaluate the impact of product changes.\n\nb) Customer Lifecycle & Behavioural Marketing\n\nWork with Growth to develop data-driven strategies across the customer lifecycle and behaviour.\nSegment users based on behaviour, transaction history, engagement, and product usage.\nBuild automated customer journeys using behavioural triggers, segmentation, and targeted communication.\nIdentify opportunities to improve first transactions, increase transaction frequency, re-engage inactive users, and improve retention.\nUse customer insights to improve the timing, relevance, and effectiveness of marketing communications.\n\nc) Product & Growth Alignment\n\nServe as the bridge between Product and Growth, ensuring both teams understand user behaviour, customer needs, and product performance.\nWork with Product to identify usability issues, feature adoption gaps, and opportunities for product improvements.\n\nd) Reporting, Experimentation & Optimisation\n\nBuild and maintain dashboards to track product performance.\nEstablish tracking processes for important customer journey and product metrics.\nMeasure the impact of product changes and marketing initiatives using relevant data.\nProvide regular reports with actionable insights, recommendations, and opportunities for improvement.\n\ne) Customer & Market Intelligence\n\nShare insights that can inform product development, marketing strategy, and business decisions.\n\nWhat We're Looking For\n\nWe're looking for someone who is naturally curious about data and user behaviour. You should be comfortable moving between data analysis and product discussions, identifying opportunities for improvement and translating insights into strategies that drive measurable results.\n\nYou should have:\n\n4+ years of experience in Product Marketing, Product Analytics, or a related role.\nStrong analytical and problem-solving skills, with the ability to translate complex data into actionable recommendations.\nHands-on proficiency in PostHog, Mixpanel, and Customer.io.\nStrong understanding of customer journeys, conversion funnels, user segmentation, activation, and retention.\nExperience building behavioural marketing campaigns and automated customer journeys.\nUnderstanding of experimentation, A/B testing, and performance measurement.\nAbility to work across Product, Engineering, and Growth teams.\nExperience in fintech, SaaS, crypto, or technology companies is an advantage.\n\nTools & Technical Proficiency\n\nHands-on experience with product analytics and customer engagement platforms is a core requirement.\n\nCandidates should have practical experience using:\n\nPostHog: User behaviour, funnels, retention, feature adoption, and product analytics.\nMixpanel: Product usage, user segmentation, conversion funnels, and cohort analysis.\nCustomer.io: Customer segmentation, behavioural automation, lifecycle marketing, and targeted communications.\n\nExperience with Amplitude, Segment, or similar platforms is an added advantage.\n\nCandidates must be able to independently use these tools to investigate user behaviour, identify opportunities, build customer journeys, and measure performance. Familiarity with the tools alone is not sufficient.\n\nWhat Success Looks Like\n\nYou understand that product marketing is not just about communicating product features. It's about understanding how people use a product, identifying what prevents them from getting value, and finding ways to improve their experience.\n\nYou should be able to identify a problem using PostHog or Mixpanel, work with Product to address it, and use Customer.io to develop strategies that improve user engagement and conversion.\n\nYou can interpret user behaviour, build meaningful customer journeys, and use data to make informed recommendations that improve activation, transaction frequency and retention.\n\nYou're comfortable moving between data analysis and product discussions, taking ownership of opportunities and turning insights into measurable improvements.\n\nNice to Have\n\nExperience working in fintech, SaaS, cryptocurrency, Web3, or technology.\nExperience using Amplitude, Segment, or similar product analytics platforms.\nFamiliarity with crypto payments, stablecoins, and digital payment products.\nExperience working with cross-functional Product and Growth teams.\n\nWhy Join Breet?\n\nAt Breet, you'll have the opportunity to influence how customers discover, interact with, and get value from innovative crypto payment solutions. You'll work closely with Product and Growth teams, use data to shape product experiences, and contribute to making crypto more useful and accessible across Africa.\n\nHere's what you can expect:\n\nCompetitive salary\nFlexible remote work\n13th Month Bonus\nHealth insurance\nLearning and development support\nAnnual leave and wellness benefits\nOpportunity to influence products used across multiple markets\nA collaborative culture where ownership is encouraged\n\nReady to Build with Us?\n\nIf you're passionate about understanding user behaviour, working with data, and turning product insights into strategies that drive engagement and growth, we'd love to hear from you.\n\nApply here: https://shaded-catcher-9e7.notion.site/91e386f84705834e8f4f0113a5fe6f73?pvs=105\n\n<","description_format":"text","description_chars":6846,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave"],"hiring_locations":[{"name":"Nigeria","iso":"NG","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Blockchain & Crypto","Cryptocurrencies","Crypto Exchanges","Crypto Payments"],"lifecycle":[{"event":"open","at":"2026-11-14T13:23:29Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":28,"reasons":["seen:0","win:early"],"computed_at":"2026-11-14T19:01:03Z"},"pay":null,"html_url":"https://alion.io/job/breet-product-marketing-manager","json_url":"https://alion.io/job/breet-product-marketing-manager.json","meta":{"generated_at":"2026-11-14T19:01:03Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22973,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2201639},"rest":"https://alion.io/mcp/rest/get_company?id=2201639"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbreet-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbreet-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbreet-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/breet-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbreet-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4313020}},{"tool":"search_jobs","arguments":{"company":"breet.io","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4313020},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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