{"id":3150966,"url":"https://alion.io/job/bridgemead-consulting-email-lifecycle-marketing-manager","title":"Email & Lifecycle Marketing Manager","company":{"id":4451847,"name":"Bridgemead Consulting","domain":"bridgemeadadvisory.com","url":"https://alion.io/company/bridgemead-consulting","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Nigeria"],"countries":["NG"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":400000,"max":600000,"currency":"NGN","period":"month","gross":true,"usd_annual":5412},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Canva","optional":false},{"name":"Figma","optional":false},{"name":"GA4","optional":false},{"name":"HubSpot","optional":false},{"name":"Mailchimp","optional":false},{"name":"Shopify","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-10-23T00:00:00Z","employer_posted_date":null,"last_verified_at":"2026-10-23T00:00:00Z","board_verified":false,"closed_at":null,"days_open":10,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":10},"description":"Responsibilities:\n\nDevelop and execute the email marketing strategy to drive subscriber growth, customer acquisition, retention, repeat purchases, and email-attributed revenue.\nPlan, execute, and optimise promotional campaigns for product launches, seasonal promotions, sales events, and other commercial initiatives.\nDevelop automated customer journeys, including welcome emails, abandoned-cart reminders, post-purchase follow-ups, replenishment reminders, win-back\ncampaigns, VIP communications, and re-engagement sequences.\\\nCreate compelling email content, including newsletters, product announcements, educational content, promotional messages, and brand storytelling campaigns.\nDesign and optimise visually engaging, mobile-responsive email templates that reflect the brand's identity and deliver a consistent customer experience.\nGrow and maintain the subscriber base by improving sign-up forms, lead generation initiatives, subscription touchpoints, and conversion opportunities.\nImplement customer segmentation and personalisation strategies using purchase history, browsing behaviour, engagement data, location, and lifecycle stage.\nMonitor email deliverability, sender reputation, domain authentication, subscriber list health, and platform performance to improve inbox placement and campaign effectiveness.\nCoordinate retention marketing across complementary channels, including SMS, WhatsApp, and push notifications, where applicable.\nStrengthen subscriber engagement through customer surveys, feedback initiatives, preference management, and relevant relationship-building campaigns.\nTrack and analyse key performance indicators, including email-attributed revenue, open and click-through rates, conversion rates, subscriber growth, unsubscribe rates, customer retention, and lifetime value.\nConduct A/B testing and other experiments to improve subject lines, content, design, calls to action, send times, and campaign performance.\nEnsure compliance with applicable email marketing, consent, and data privacy requirements across relevant markets.\nCollaborate with e-commerce, design, content, paid media, and commercial teams to align email campaigns with product launches, sales initiatives, and broader business objectives.\nPrepare regular performance reports, highlighting campaign results, revenue contribution, customer behaviour, opportunities, and recommendations for improvement.\nStay informed about emerging email marketing technologies, automation capabilities, and industry best practices to improve performance and operational efficiency.\nPerform other related duties as assigned by management.\n\nRequirements:\n\nBachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, Communications, or a related discipline.\nA minimum of 4–6 years of relevant experience in email marketing, CRM, lifecycle marketing, or digital marketing, preferably within an e-commerce or direct-to-consumer (DTC) environment.\nDemonstrated experience developing and executing email marketing campaigns that drive revenue, customer engagement, and retention.\nHands-on experience with email marketing platforms such as Klaviyo, Omnisend, Mailchimp, HubSpot, or similar tools.\nStrong experience in customer segmentation, personalisation, marketing automation, and campaign optimisation.\nProficiency in Google Analytics 4 (GA4), Shopify Analytics, or similar reporting tools.\nGood understanding of email deliverability, subscriber list management, domain authentication, and compliance requirements.\nExperience with SMS and WhatsApp marketing, Shopify integrations, and paid media audience integrations will be an added advantage.\nExperience in the beauty, skincare, cosmetics, fashion, lifestyle, or other consumer-focused industries is preferred.\n\nCore Skills and Competencies:\n\nStrong expertise in email marketing, CRM, customer lifecycle management, and marketing automation.\nExcellent copywriting, editing, and brand storytelling skills.\nAbility to develop visually appealing, mobile-first email designs using tools such as Canva, Figma, or email platform design editors.\nStrong knowledge of customer segmentation, personalisation, and automated customer journeys.\nProficiency in email marketing platforms and campaign management tools.\nStrong analytical skills, including the ability to interpret campaign data and translate insights into actionable improvements.\nUnderstanding of email performance metrics, revenue attribution, customer retention, repeat purchase behaviour, and customer lifetime value.\nKnowledge of email deliverability and domain authentication protocols, including SPF, DKIM, and DMARC.\nFamiliarity with HTML/CSS for email troubleshooting will be an added advantage.\nStrong commercial awareness and a focus on revenue growth, customer engagement, and return on investment.\nExcellent planning, project management, communication, and stakeholder management skills.\nStrong attention to detail, problem-solving ability, accountability, and a continuous improvement mindset.\n\nRemuneration: NGN 500,000 – ₦650,000","description_format":"text","description_chars":5064,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-10-23T12:04:00Z"}],"visa":[],"liveness":{"score":75,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.838,"p_room":0.9,"age_days":10,"expected_fill_days":25,"reasons":["seen:10","win:mid"],"computed_at":"2026-11-02T06:13:15Z"},"pay":{"stated_usd_annual":5412,"is_top_pay":false},"html_url":"https://alion.io/job/bridgemead-consulting-email-lifecycle-marketing-manager","json_url":"https://alion.io/job/bridgemead-consulting-email-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-11-02T19:21:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27120,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4451847},"rest":"https://alion.io/mcp/rest/get_company?id=4451847"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbridgemead-consulting-email-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbridgemead-consulting-email-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbridgemead-consulting-email-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bridgemead-consulting-email-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbridgemead-consulting-email-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3150966}},{"tool":"search_jobs","arguments":{"company":"bridgemeadadvisory.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3150966},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}