{"id":2869499,"url":"https://alion.io/job/brightorder-marketing-team-lead","title":"Marketing Team Lead","company":{"id":8312,"name":"BrightOrder","domain":"brightorder.com","url":"https://alion.io/company/brightorder","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US","CA"],"hiring_countries_total":2,"salary":null,"salary_estimate":{"min_usd":68000,"max_usd":133000,"period":"year","method":"role_seniority_country_cell","sample_n":23},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Webflow","optional":false}],"status":"live","first_seen_at":"2026-10-19T18:59:21Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-11-06T03:23:16Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"Who we are\nBrightOrder builds fleet maintenance and management software and telematics. For 30+ years we've helped fleets and repair shops keep vehicles on the road and margins intact. We're a remote Canadian company where marketing sits close to revenue and your work is visible to everyone, including the President.\nThe role\nYou'll own BrightOrder's marketing plan and do a good share of the work yourself. This is a hands-on leading role, not a management seat. You set direction, build campaigns, write when it matters, read the data, and adjust. You'll also mentor two specialists and keep the team's priorities clear and moving with direct access to leadership and real influence over how marketing works here.\nHow the team works\nYou lead and mentor two specialists: one on digital and growth marketing, one on market research. We use AI tools daily and expect you to push that further. You work directly with the President and closely with Sales, Product and Customer Experience.\nStack: HubSpot, Webflow, GA4, LinkedIn and Google Ads.\nWhat you'll own\nA practical, integrated marketing plan with clear priorities, owners and timelines\nMulti-channel campaigns that generate qualified opportunities for Sales\nPipeline attribution and reporting in HubSpot that connects marketing to revenue\nBrand and messaging consistency across web, email, social and collateral\nWebsite performance: organic visibility, conversion, landing pages\nSales enablement: case studies, presentations, follow-up programs\nDevelopment of two specialists through regular feedback and hands-on collaboration\nRequirements\nWhat you bring\n7+ years of broad B2B marketing experience in software or technology, most of it hands-on\nExtensive use of AI platforms and AI applications to drive efficiencies and reduce operating costs \nA record of building demand-generation programs and using data to improve them\nStrong writing and editing; you can turn a complex product into a clear message\nWorking depth in HubSpot or a comparable CRM, GA4, SEO and email marketing\nExperience mentoring or leading others while carrying your own workload\nComfort moving between strategy and execution in a remote, fast-moving team\nProven track record in high-growth startup or agile small-business environments\nPreferred experience\nExperience in fleet technology, transportation, automotive, logistics or a related industry.\nExperience marketing to commercial fleet, dealership or other specialized B2B audiences.\nExperience supporting trade shows, industry events and sales enablement initiatives.\nWhat success looks like\nBrightOrder has a clear, coordinated marketing plan with priorities, ownership, timelines and measurable outcomes.\nMarketing programs consistently contribute qualified opportunities and provide Sales with useful, relevant support.\nBrand messaging and content are stronger, more consistent and better aligned with target audiences.\nThe Marketing Specialists receive practical mentorship, clearer priorities and the support needed to grow and deliver strong work.\nMarketing decisions are increasingly informed by reliable performance data, market insight and customer needs.\nHow you will work\nYou will report directly to the President and work closely with colleagues across the organization. This role requires someone who can set direction, roll up their sleeves and execute, and help others succeed. Occasional business travel within Canada or to other North American locations may be required for company meetings, customer visits, trade shows or industry events.\nNice to Have\nBilingual in English and French.\nA degree in Marketing, Business, or Communications is an asset - but demonstrated results and hands-on experience will always speak louder.\nTrade show and industry event experience\nExperience marketing complex B2B SaaS platforms with long sales cycles.\nFamiliarity with fleet management, telematics, logistics technology or automotive industry.\nBenefits\nEqual opportunity and accommodation\nBrightOrder Inc. is committed to providing equal employment opportunities and to creating an inclusive, accessible recruitment process. We welcome applications from qualified candidates with diverse backgrounds and experiences. Accommodations are available upon request throughout the recruitment and selection process. Please let us know if you require accommodation.\n***Please note; We do NOT accept applications via email.***\nWe know great work requires a great environment. At BrightOrder, you’ll get:\nRemote work\nComprehensive health, dental & vision coverage - Because your well-being matters\nGenerous PTO - Recharge, reset, and return ready\nProfessional development support - Courses, certifications, and resources to grow\nMeaningful ownership - Be part of the mission, not just the machine\nCompetitive salary of CAD $85,000-$90,000","description_format":"text","description_chars":4816,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"French","level":"Proficiency (C2)","optional":true},{"language":"English","level":"Proficiency (C2)","optional":true}]},"benefits":["Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fleet Management","Field Service Management Software"],"lifecycle":[{"event":"open","at":"2026-10-19T18:59:21Z"}],"visa":[],"liveness":{"score":71,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.787,"p_room":0.9,"age_days":16,"expected_fill_days":29,"reasons":["conf:3","win:mid"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/brightorder-marketing-team-lead","json_url":"https://alion.io/job/brightorder-marketing-team-lead.json","meta":{"generated_at":"2026-11-06T03:50:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6489,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":8312},"rest":"https://alion.io/mcp/rest/get_company?id=8312"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbrightorder-marketing-team-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbrightorder-marketing-team-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbrightorder-marketing-team-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/brightorder-marketing-team-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbrightorder-marketing-team-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2869499}},{"tool":"search_jobs","arguments":{"company":"brightorder.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2869499},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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