{"id":1585745,"url":"https://alion.io/job/britam-marketing-manager","title":"Marketing Manager","company":{"id":2109364,"name":"Britam","domain":"britam.com","url":"https://alion.io/company/britam","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kampala, Uganda"],"countries":["UG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":57000,"max_usd":132000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4410},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-01T14:43:01Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-13T22:49:48Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Job Purpose\nThis position is involved in the strategic management of Britam’s marketing, brand visibility and driving the development and improvement of existing general insurance products and services to better meet customer needs.\nThe role holder will work closely with the Chief Executive Officer and across departments to ensure implementation of marketing strategies, coordinate the development and enhancement of insurance products and services, evaluate product innovation opportunities, monitor industry trends, and ensure effective execution of new products and services.\nKey Responsibilities\nDevelop and implement strategic marketing plans for the company.\nOversee all company marketing initiatives.\nDevelop promotional materials to support business units.\nManage the productivity of marketing plans and projects.\nMonitor market trends and opportunities and provide recommendations.\nLead research, assessment, and coordination of new product development.\nDrive demand generation through effective marketing strategies.\nDevelop product positioning and messaging.\nSupport sales teams with product value propositions and marketing tools.\nPlan and manage product launches and release activities.\nTake overall responsibility for brand management and corporate identity.\nMaintain effective internal communication on marketing objectives.\nDevelop and strengthen Britam’s brand positioning and customer value proposition.\nProvide consumer, category, and brand insights to support sales and marketing.\nManage the company’s digital presence and media strategy.\nMonitor competitor activities across digital, print, and electronic platforms.\nConduct analysis on loss accounts and recommend retention improvements.\nManage the marketing budget.\nPerform any other duties assigned.\nDeliver on departmental strategy map, balanced scorecard, and personal scorecard objectives.\nKey Performance Measures\nDelivery of the approved marketing strategy, campaign, and activation calendar.\nBrand visibility, reputation, and market-positioning measures.\nCustomer acquisition, engagement, retention, and cross-selling performance.\nTimeliness and quality of product launches and partnership activations.\nDigital marketing and customer communication performance across channels.\nMarketing budget management and cost efficiency.\nAchievement of departmental strategy map, balanced scorecard, and personal scorecard objectives.\nWorking Relationships\nInternal Relationships\nAll departments across the organization.\nExternal Relationships\nBritam customers.\nBranding companies.\nService providers.\nJob Purpose\nThis position is involved in the strategic management of Britam’s marketing, brand visibility and driving the development and improvement of existing general insurance products and services to better meet customer needs.\nThe role holder will work closely with the Chief Executive Officer and across departments to ensure implementation of marketing strategies, coordinate the development and enhancement of insurance products and services, evaluate product innovation opportunities, monitor industry trends, and ensure effective execution of new products and services.\nKey Responsibilities\nDevelop and implement strategic marketing plans for the company.\nOversee all company marketing initiatives.\nDevelop promotional materials to support business units.\nManage the productivity of marketing plans and projects.\nMonitor market trends and opportunities and provide recommendations.\nLead research, assessment, and coordination of new product development.\nDrive demand generation through effective marketing strategies.\nDevelop product positioning and messaging.\nSupport sales teams with product value propositions and marketing tools.\nPlan and manage product launches and release activities.\nTake overall responsibility for brand management and corporate identity.\nMaintain effective internal communication on marketing objectives.\nDevelop and strengthen Britam’s brand positioning and customer value proposition.\nProvide consumer, category, and brand insights to support sales and marketing.\nManage the company’s digital presence and media strategy.\nMonitor competitor activities across digital, print, and electronic platforms.\nConduct analysis on loss accounts and recommend retention improvements.\nManage the marketing budget.\nPerform any other duties assigned.\nDeliver on departmental strategy map, balanced scorecard, and personal scorecard objectives.\nKey Performance Measures\nDelivery of the approved marketing strategy, campaign, and activation calendar.\nBrand visibility, reputation, and market-positioning measures.\nCustomer acquisition, engagement, retention, and cross-selling performance.\nTimeliness and quality of product launches and partnership activations.\nDigital marketing and customer communication performance across channels.\nMarketing budget management and cost efficiency.\nAchievement of departmental strategy map, balanced scorecard, and personal scorecard objectives.\nWorking Relationships\nInternal Relationships\nAll departments across the organization.\nExternal Relationships\nBritam customers.\nBranding companies.\nService providers.\nKnowledge, Experience and Qualifications Required\nBachelor's degree in Marketing, Business, or a related field.\nProfessional qualification in Marketing (CIM).\n5 to 7 years' experience in the financial services industry.\nAt least 2 to 3 years in a supervisory or managerial role.\nComputer literacy.\nIn-depth understanding of business operations and concepts.\nGeneral knowledge of insurance regulatory requirements.\nGeneral knowledge of general insurance systems, processes, procedures, and concepts.\nEssential Competencies\nLeadership Competencies\nDeciding and Initiating Action\nLeading and Supervising\nPersuading and Influencing\nFormulating Strategies and Concepts\nEntrepreneurial and Commercial Thinking\nPlanning and Organising\nRelating and Networking\nCreating and Innovating\nAdhering to Principles and Values\nAchieving Personal Work Goals and Objectives\nAdapting and Responding to Change\nAnalysing\nCost Management\nStaff Development\nTechnical / Functional Competencies\nKnowledge of insurance regulatory requirements.\nKnowledge of insurance products.\nSales and marketing management skills.\nBachelor's degree in Marketing or related field.\n4 to 6 years' marketing-related work experience.\nExperience in marketing or corporate affairs is an added advantage.\nKnowledge, Experience and Qualifications Required\nBachelor's degree in Marketing, Business, or a related field.\nProfessional qualification in Marketing (CIM).\n5 to 7 years' experience in the financial services industry.\nAt least 2 to 3 years in a supervisory or managerial role.\nComputer literacy.\nIn-depth understanding of business operations and concepts.\nGeneral knowledge of insurance regulatory requirements.\nGeneral knowledge of general insurance systems, processes, procedures, and concepts.\nEssential Competencies\nLeadership Competencies\nDeciding and Initiating Action\nLeading and Supervising\nPersuading and Influencing\nFormulating Strategies and Concepts\nEntrepreneurial and Commercial Thinking\nPlanning and Organising\nRelating and Networking\nCreating and Innovating\nAdhering to Principles and Values\nAchieving Personal Work Goals and Objectives\nAdapting and Responding to Change\nAnalysing\nCost Management\nStaff Development\nTechnical / Functional Competencies\nKnowledge of insurance regulatory requirements.\nKnowledge of insurance products.\nSales and marketing management skills.\nBachelor's degree in Marketing or related field.\n4 to 6 years' marketing-related work experience.\nExperience in marketing or corporate affairs is an added advantage.","description_format":"text","description_chars":7651,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Property Development"],"lifecycle":[{"event":"open","at":"2026-10-01T14:43:01Z"}],"visa":[],"liveness":{"score":75,"band":"hot","label":"Hiring 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