Контент-менеджер (бренд 1924)

Bronnitsy Jewelry • Russian: C1 • Commerce • Consumer Goods • 7 days ago
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≈ $15k – $31k per year (Estimated)
Location
Remote/Hybrid (Moscow, Russia)
Employment
Part-Time
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Bronnitsy Jewelry

Bronnitsy Jewelry is a Russian jewelry manufacturer and retailer based in Bronnitsy, founded in 1924. The company designs and produces a wide range of products including gold and silver rings, earrings, necklaces, and specialized machine-made chains. It operates through an extensive network of branded retail stores across Russia and an official online shop, supported by its own large-scale production facility.
bronnitsy.com • HQ: Bronnitsy, Russia • Commerce • Consumer Goods • Jewelry • Est. 1924
Обязанности:

Контент и публикации

  • Ведение контент-плана и публикаций в VK, Telegram, Instagram, Pinterest, YouTube Shorts согласно календарю бренда
  • Подготовка и адаптация визуалов/текстов под каждую площадку
  • Публикация Reels/Shorts на основе материалов от блогеров, UGC-креаторов и контент-интерна

Блогеры и UGC

  • Поиск, отбор и коммуникация с nano/micro-блогерами в рамках бюджета (2,4 млн ₽/год)
  • Постановка ТЗ, контроль сроков и качества интеграций
  • Работа с UGC-креаторами: сбор, согласование, публикация контента

Комьюнити и вовлечение

  • Ответы на комментарии и сообщения, модерация сообществ
  • Работа с отзывами и репутацией бренда в соцсетях

Аналитика и отчётность

  • Сбор базовой статистики по охватам, вовлечённости, росту подписчиков
  • Ежемесячный краткий отчёт руководителю проекта
Требования:
  • Соцсети и контент - Знание алгоритмов Instagram, Telegram, ВКонтакте - Понимание форматов контента под каждую платформу (Reels, Shorts, Stories, посты) - Основы копирайтинга и tone of voice
  • Съёмка и монтаж - Съёмка фото и видео на смартфон (ракурс, свет, композиция) - Монтаж в CapCut, InShot или аналогах - Базовая обработка фото (Lightroom Mobile, Snapseed) - Работа с Canva / базовый дизайн
  • Нейросети - Работа с ChatGPT / Claude для генерации текстов и идей - Базовое владение визуальными AI (Midjourney, Firefly)
  • Аналитика - Чтение метрик: охват, ER, просмотры, прирост подписчиков - Умение делать выводы из статистики и корректировать контент
  • Планирование - Составление и ведение контент-плана - Работа в Notion, Trello или Google Таблицах
Условия:
  • Работа в Российской Компании;
  • График работы: гибрид;
  • Офис метро Серпуховская/Павелецкая.
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