Senior Paid Social Associate
Overview
We’re excited to be looking for a strategic, data-driven Senior Paid Social Associate to help us grow and evolve our paid social program across Meta, TikTok, Pinterest, Reddit, and emerging platforms.
You’ll connect brand storytelling with performance, using data to shape media and creative decisions that make an impact. Reporting to the Senior Manager, Growth Marketing, you’ll join a collaborative team and work closely with partners across Creative, Influencer, Site, and Analytics.
What You’ll Do
Support day-to-day paid social strategy, planning, and execution across the full funnel
Track performance across CAC, ROAS, LTV, CTR, CPA, and CVR and turn results into actionable recommendations
Bring a thoughtful testing roadmap to life across creative, audiences, bidding, and incrementality
Help shape creative strategy by briefing partners, reviewing assets, and sharing performance-driven feedback
Develop and present weekly performance insights and monthly creative reporting
Partner with Influencer and Site teams to execute paid influencer and site-linking strategies
Manage campaign builds and budget pacing across highly visible growth initiatives
Collaborate with channel, platform, and vendor partners to align strategy and uncover new opportunities
We’re Looking For
2-4 years of hands-on paid social experience, ideally in DTC or eCommerce
Experience managing and efficiently scaling paid social budgets
Fluency in core growth metrics and a working understanding of MMM, MTA, and incrementality
Strong creative instincts and experience briefing or providing feedback to creative teams
Genuine curiosity about emerging platforms, formats, and trends-and a point of view on what’s worth testing
Proficiency in Google Slides and Sheets or Excel; experience with Omni or similar reporting tools is a plus
The ability to move from insight to action with clarity and speed
A collaborative working style and clear, thoughtful communication
Compensation
Base salary range: $70,000, plus equity,
We take a consistent approach to our salary bands to ensure internal equity, and expect to make offers within this range. Final compensation is determined based on experience, skills, and market data.
Benefits & Perks
Up to 100% medical, dental, and vision coverage (employee-only)
Fertility & family-building support (up to $20,000 lifetime)
401(k) with a 4% company match
16 weeks fully paid parental leave
20 vacation days (25 after 5 years) plus year-round Summer Fridays
Hybrid work schedule with two core in-office days (Tues-Thurs)
Remote Thanksgiving week and remote last week of December
Up to four additional remote weeks per year with approval
40% employee discount plus seasonal product allowance
One Medical, Talkspace, and $1,000 per year via Joon for wellness
One-month paid sabbatical at five years and an additional one-month paid sabbatical at 10 years
Why Join Us?
Brooklinen is a place where thoughtful people do meaningful work - with warmth, clarity, and shared purpose. We value care, collaboration, balance, and continuous growth. If this role excites you, even if you don’t meet every qualification, we encourage you to apply. Diverse experiences and perspectives make us stronger.
About Brooklinen
Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing. Our assortment - from sheets and towels to thoughtful additions for the modern bedroom - has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more. We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft - and each other.
#LI-Hybrid #LI-MK