{"id":2765923,"url":"https://alion.io/job/brown-forman-marketing-manager","title":"Marketing Manager","company":{"id":1756553,"name":"Brown‑Forman","domain":"brown-forman.com","url":"https://alion.io/company/brown-forman","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":5,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":22,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dallas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":77000,"max_usd":156000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2824},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-10-16T00:00:00Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-22T07:49:11Z","board_verified":false,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:\nIf you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.\nFor best results, use Google Chrome to view this page.\nMeaningful Work From Day One\nJoin our team and lead the development and execution of marketing strategies for the Frontier Cluster (TX / MN / IA / NE / SD / ND) that build brand equity, drive revenue growth, and engage consumers across Texas. In this role, you will partner closely with the General Manager, Regional Marketing Director, Insights, Finance, Commercial, and Distributor teams to deliver marketing initiatives that align with business objectives and connect with consumers across all channels. Success will be measured by your ability to develop and execute impactful brand-building plans that drive sales, increase market share, and strengthen brand equity throughout the Texas market.\nWhat You Can Expect\nPartner with the General Manager and Regional Marketing Director to deliver portfolio, brand, regional, and cluster strategic priorities.\nLeverage market and consumer insights to identify growth opportunities, uncover emerging trends, and inform business decisions.\nLead the development, prioritization, localization, execution, and evaluation of brand and commercial plans, ensuring alignment with national strategy through local sales, distributor, and agency partners.\nManage and assess marketing activations to drive planning consistency and optimize marketing funds and distributor-based investments.\nBuild and maintain strong relationships with key media outlets, influencers, agencies, and external partners to enhance brand awareness, strengthen affinity, and deliver high-quality, cost-effective marketing programs.\nDevelop, lead, and inspire high-performing teams while strengthening overall marketing capabilities.\nServe as the voice of the brand to the field and the voice of the field back to the brand, ensuring strong alignment and communication.\nGather and share consumer, market, and competitive intelligence to help shape and refine brand strategy.\nDrive disciplined budget management and effective resource allocation to maximize business impact.\nDeliver portfolio and brand performance objectives across the cluster, driving sustainable business results.\nWhat You Bring to the Table\n6+ years of progressive marketing experience within the beverage alcohol or consumer packaged goods (CPG) industry.\nProven ability to develop and execute strategic marketing plans using consumer, market, and competitive insights to drive business growth.\nDemonstrated success building cross-functional relationships and strategic partnerships across all levels of the organization, including field teams, distributors, agencies, brand teams, and senior leaders.\nStrong communication, presentation, storytelling, coaching, and influencing skills, with the ability to effectively challenge and align stakeholders around shared objectives.\nProven ability to lead, develop, and motivate high-performing teams while driving collaboration in a multicultural environment.\nStrong business and financial acumen, including experience managing budgets, allocating resources, analyzing performance, and making sound business decisions.\nDemonstrated ability to manage multiple priorities and complex projects in a fast-paced environment, meeting deadlines while driving cross-functional alignment and results.\nSelf-starter with a high degree of initiative, independent judgment, accountability, and a strong passion for delivering results.\nStrong organizational skills with the ability to adapt and thrive in a dynamic, rapidly changing environment.\nProficiency in Microsoft Office applications and willingness to travel up to 25%.\nWho We Are\nWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.\nWhat We Offer\nTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. 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