Senior Marketing Manager Industrial Microbiology
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
About the role:
Role will be based in Sparks, MD - Hybrid min 3 days in office
Are you ready to take your marketing career to the next level? Becton, Dickinson and Company (BD) is seeking an individual with a strong track record of ambition and dedication to join our team as the Senior Manager within our microbiology business. Further, this role will be the key partner to enable North American Sales teams in the deployment of marketing strategies. This is a unique opportunity to contribute to the growth of a world-class company that is dedicated to improving healthcare outcomes.
As the Senior Manager, you will be responsible for leading the Industrial microbiology business offerings that are used by pharmaceutical and other industrial customers. The ideal candidate has experience in both developing strategic plans and executing tactical programs that deliver on those goals.
Key responsibilities will include:
Define, build, and activate Go-to-Market strategies to expand market penetration and category share.
Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion to drive the overall success of the business.
Monitor performance metrics and adjust strategies accordingly.
Develop and implement comprehensive marketing communications plans aligned to business objectives.
Drive excitement and clear communication with relevant field sales, channel partners and national accounts leaders.
Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy.
Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives.
About you:
To thrive in this role, you’ll need strong organizational skills and the ability to create clear, compelling messaging. Excellent communication and the capacity to juggle multiple priorities in a fast-paced environment are key.
Success also depends on market insight, learning agility, and business acumen to turn complex ideas into customer-focused strategies. A customer-first mindset, critical thinking, and problem-solving will help you anticipate challenges and deliver impactful solutions.
Education and experience required:
Bachelor's degree required; Master's degree preferred.
Minimum of 5 years of relevant Life Science marketing or a combination of relevant marketing and sales experience.
Possess a strong understanding of marketing principles and strategy
Demonstrated experience in collaborating and supporting sales professionals
Proven ability to define, build and activate GTM strategies
Must possess strong market and product insight, and business acumen to translate complex concepts into customer-focused strategies
Must reside near Sparks, MD
Education and experience preferred:
Master’s Degree
Medical device experience
Knowledge of diagnostic and lab customers
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA MD - Sparks - 7 Loveton CircleAdditional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under " Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$134,100.00 - $214,500.00 USD Annual