{"id":1172730,"url":"https://alion.io/job/bukuwarung-growth-marketing-lead","title":"Growth Marketing Lead","company":{"id":8421,"name":"BukuWarung","domain":"bukuwarung.com","url":"https://alion.io/company/bukuwarung","size_band":null,"is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"SmartRecruiters","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":27000,"max_usd":68000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":549},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-09-24T08:50:33Z","employer_posted_date":null,"last_verified_at":"2026-09-24T08:50:33Z","board_verified":false,"closed_at":null,"days_open":0,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":0},"description":"Responsibilities:\nThe digital revenue P& L across 4 products: BukuAgen, BukuPay, BukuModal, and BukuSimpan. Hands-on across Meta, TikTok, and Google: creative testing, audience structures, bidding, and funnel diagnostics.\nThe full CRM and lifecycle stack push, in-app, WhatsApp, and email built around segmentation, cohort logic, and reactivation flows designed to move the number, not just send messages.\nThe merchant funnel and cross-sell engine map where each product's funnel breaks down, find the one or two leverage points that actually compound, and ship the fix. The biggest one: converting BukuWarung's bookkeeping base into BukuPay, BukuModal, and BukuSimpan users through CRM, in-product nudges, and WhatsApp.\nThe number of end-to-end digital misses for the month, you raise your hand first and you fix it.\nFull acquisition funnel: from reach to top funnel > conversion until activation through multiple channels\nRequirements:\n6-12 years in growth, performance marketing, or CRM at a fintech, payments, lending, or consumer app company.\nYou have owned a digital revenue number end-to-end. You can quote the starting point, the ending point, and what moved it.\nHands-on operator on Meta, TikTok, and Google in the last 12 months. Specific campaigns, specific budgets, specific outcomes. Not a director who briefed an agency.\nBuilt or run a CRM and lifecycle engine at scale across push, WhatsApp, email, and in-app. The full stack, not one channel. AI-native today. Not learning it on the job.\nYou use AI daily for creative analysis, experimentation, and reporting, and you can name 3 things you shipped this quarter that would not have shipped without it.\nManaged 5+ direct reports. Hired, coached, and made the tough calls when the level was not what the role needed.\nComfortable in a 1-2/10 environment. The digital function is underbuilt. You are coming in to build it, not to optimize a steady-state machine.","description_format":"text","description_chars":1923,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":5,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","FinTech","Payments"],"lifecycle":[{"event":"open","at":"2026-09-24T08:50:33Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":23,"reasons":["seen:0","win:early"],"computed_at":"2026-09-24T13:33:59Z"},"pay":null,"html_url":"https://alion.io/job/bukuwarung-growth-marketing-lead","json_url":"https://alion.io/job/bukuwarung-growth-marketing-lead.json","meta":{"generated_at":"2026-09-24T13:33:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}