{"id":441431,"url":"https://alion.io/job/bumble-influencer-manager-bff","title":"Influencer Manager, BFF","company":{"id":13694,"name":"Bumble","domain":"bumble.com","url":"https://alion.io/company/bumble","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":75,"open_postings":12,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":95000,"max":105000,"currency":"USD","period":"year","gross":null,"usd_annual":105000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-28T05:00:43Z","employer_posted_date":"2026-08-28","last_verified_at":"2026-10-29T06:37:17Z","board_verified":true,"closed_at":null,"days_open":62,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":62},"description":"BFF is seeking an experienced Marketing Manager to drive brand awareness and favorability in the US. Reporting to the US Marketing Lead, you will develop and execute regional campaigns and go-to-market strategies to strengthen BFF’s position as the leading relationships and social networking app. This role focuses on integrated marketing campaigns, ensuring best practices, and optimizing marketing efforts to achieve short- and long-term business goals.\nKey Responsibilities\nContribute to the development and execution of brand campaigns and go-to-market strategies.\n\nDevelop campaign briefs and recommend strategic approaches based on business objectives and insights.\n\nOversee influencer marketing briefing, selection, and content review.\n\nWork closely with our Integrated Marketing Lead to support with BFF campaign initiatives.\n\nIdentify and pitch innovative, culturally relevant marketing opportunities.\n\nLeverage consumer insights and analytics to refine marketing strategies and enhance user engagement.\n\nTrack campaign performance, lead communication with stakeholders, and facilitate team check-ins.\n\nPrepare presentations and share insights with management and leadership teams.\n\nManage marketing budgets to ensure efficiency and timely execution.\n\nPartner closely with creative teams around campaign briefs, asset requirements, and creative feedback\n\nDocument marketing processes, toolkits, and best practices.\n\nKey Skills & Experience\nRequired:\nProven experience managing influencer campaigns, including sourcing, outreach, briefing, creative feedback, and reporting\n\nExperience working with talent managers and creative agencies.\n\nStrong background in developing disruptive and innovative go-to-market approaches.\n\nData-driven mindset with the ability to translate consumer insights into impactful marketing strategies.\n\nAbility to manage multiple campaigns simultaneously, coordinating across internal and external teams.\n\nStrong budget and project management skills with attention to detail.\n\nTrack record of high-performing digital campaigns against industry benchmarks.\n\nExperience developing creative briefs, with demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy.\n\nAbout You\nPassionate about BFF’s brand vision and values.\n\nStrong understanding of social networking, community and digital-first platforms.\n\nProactive, solutions-oriented, and able to anticipate needs.\n\nPositive, adaptable, and highly detail-oriented.\n\nAble to work under tight deadlines while balancing short- and long-term priorities.\n\nExcellent communication, presentation, and interpersonal skills.\n\nGreat attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitions\n\nA self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight\n\nThis role offers the opportunity to make a significant impact on BFF’s brand presence and user growth in the US. If you’re a strategic thinker with a passion for innovative marketing, we’d love to hear from you!\n\nAbout Us\nBumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.\nAI Fluency\nAI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.\nWe encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.\nFinal Compensation\nWill be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.\nBenefits & Perks\n Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.\nUnlimited PTO + 1 company-wide week off + Focus Fridays every week\nFully paid life and long-term disability insurance \n401k with 4% company match if you contribute 6%, 90-day eligibility \nMonthly wellness benefit and access to Noom, Unmind, and Your Money Line\nMaternity and Fertility benefit + 26 week paid parental leave \nPremium App Access\nInclusion at Bumble Inc.\nBumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.\nIn your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).\nAI in Bumble Inc. Hiring\nAt Bumble, we may use AI tools to support parts of our recruitment process - such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience - not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.\nFor further information on how we hold and manage your data, please refer to ourPrivacy Policy.\nAbout Us\nBumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.\nAI Fluency\nAI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.\nWe encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.\nFinal Compensation\nWill be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.\nInclusion at Bumble Inc.\nBumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.\nIn your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).\nAI in Bumble Inc. Hiring\nAt Bumble, we may use AI tools to support parts of our recruitment process - such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience - not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.\nFraudulent Candidate Detection\nOur applicant tracking system analyzes signals relating to device, IP, email, and phone data associated with each application to protect applicants and our hiring process from fraudulent applications. These signals provide indicators for internal review only and do not constitute a definitive determination of identity or intent. No applicant is rejected, advanced, or otherwise affected based solely on this analysis without human review\nFor further information on how we hold and manage your data, please refer to our Privacy Policy.","description_format":"text","description_chars":10161,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Parental leave","Unlimited PTO"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Dating & Relationships","Social Networks"],"lifecycle":[{"event":"open","at":"2026-09-06T07:25:56Z"}],"visa":[],"liveness":{"score":7,"band":"cold","label":"Long shot","p_open":1,"p_active":0.25,"p_room":0.28,"age_days":62,"expected_fill_days":24,"reasons":["conf:3","stale_co","win:tail","crowd:"],"computed_at":"2026-10-29T05:49:05Z"},"pay":{"stated_usd_annual":105000,"is_top_pay":false},"html_url":"https://alion.io/job/bumble-influencer-manager-bff","json_url":"https://alion.io/job/bumble-influencer-manager-bff.json","meta":{"generated_at":"2026-10-29T08:09:00Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12486,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":13694},"rest":"https://alion.io/mcp/rest/get_company?id=13694"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbumble-influencer-manager-bff"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbumble-influencer-manager-bff"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbumble-influencer-manager-bff"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bumble-influencer-manager-bff\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbumble-influencer-manager-bff"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":441431}},{"tool":"search_jobs","arguments":{"company":"bumble.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":441431},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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