{"id":2388403,"url":"https://alion.io/job/bupa-brand-manager-fixed-term","title":"Brand Manager - Fixed Term","company":{"id":1769945,"name":"Bupa","domain":"bupa.co.uk","url":"https://alion.io/company/bupa-co-uk","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":44,"ghost_share":0,"stale_share":0.955,"repost_share":0,"time_to_fill_p50_days":13,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":41900,"max":52300,"currency":"GBP","period":"year","gross":null,"usd_annual":69123},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-12T20:33:50Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-13T01:00:07Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Job Description:\nBrand Manager - Fixed Term\nAngel Court EC2R 7HJ or Bupa Place M50 3SP\nHybrid - minimum 2 days per week in the office\nFixed Term / Secondment 12 months\nFull-time 37.5 hours per week\nSalary £41900 - £52300 depending on experience\nJob grade B13\nWe make health happen\nThe role\nAre you ready to join an exciting, fast-paced and dynamic team?\nJoin us at a time when brand is a key enabler of growth across our business. We’re seeking an experienced Brand Manager for a 12-month contract or secondment role, reporting to the Senior Brand Manager.\nYou’ll help shape and deliver our approach to brand architecture, brand strategy, naming and integrated brand planning. Working across teams, business units, our Group function and markets, you’ll turn strategic thinking into clear, practical direction that strengthens, simplifies and protects our brand.\nYou’ll also support the development and delivery of brand campaigns, bringing an understanding of how creative ideas work across paid, owned and earned media. You’ll manage stakeholders and agency relationships, help navigate approvals, and ensure activity is strategically aligned, distinctive, and consistent.\nHow you’ll help us make health happen\nBrand strategy and planning\nSupport the Senior Brand Manager in developing and implementing brand strategy and integrated brand plans.\nTranslate business and customer priorities into clear brand objectives, strategic recommendations and actionable plans.\nConnect brand activity across business units, identifying opportunities for greater consistency, collaboration and impact.\nBring external thinking, competitor awareness, and category insight into brand planning and decision-making.\nPrepare clear strategic materials and recommendations for stakeholders, taking the complex and making it simple.\nBrand architecture and naming\nSupport the development and application of brand architecture across products, services, propositions, partnerships and customer experiences.\nLead or support naming projects from brief and strategic criteria through to stakeholder alignment, evaluation and recommendation.\nProvide clear guidance and expertise on how the brand should be structured, presented and endorsed across the business.\nWork with relevant legal, risk and compliance partners to support appropriate brand protection and governance.\nHelp maintain practical frameworks, principles and guidance that enable teams to make consistent brand decisions.\nundefined\nBrand campaigns and media\nSupport the Senior Brand Manager in the planning and delivery of brand campaigns aligned to agreed strategy and business priorities.\nContribute to campaign briefs, proposition development, positioning and creative evaluation.\nBring a sound understanding of media channels and the role of paid, owned and earned media in building brand impact.\nWork closely with creative and media agencies, coordinating day-to-day activity and helping ensure deliverables are strategically aligned and delivered on time.\nSupport campaign approvals, quality assurance and optimisation to maintain a high standard of brand execution.\nHelp amplify campaign activity across business units while maintaining coherent and consistent brand messaging.\nBrand management and stakeholder engagement\nAct as a trusted brand partner and guardian, providing practical advice on strategy, architecture, naming and brand application.\nBuild strong relationships across functions, business units, Group teams, markets and external agencies.\nFacilitate alignment across stakeholders, constructively challenging where needed to protect the brand and improve outcomes.\nManage multiple workstreams, priorities and dependencies in a fast-paced environment.\nYou\nYou’ll bring a wealth of brand management experience gained in 2 or more complex businesses\nSignificant hands-on experience leading and delivering brand strategy, brand architecture, naming and integrated brand planning within complex organisations.\nProven experience operating at a senior level, acting as a trusted adviser on brand matters and influencing decisions across a broad range of stakeholders.\nExtensive experience developing and applying brand architecture frameworks across products, services, propositions, partnerships or portfolios.\nStrong experience leading naming projects, from strategic development and evaluation through to recommendation and implementation.\nIdeally, experience gained within a customer champion brand, or a complex multi-brand organisation where navigating brand architecture and competing business priorities is a critical part of the role.\nThe confidence and credibility to engage senior stakeholders, challenge constructively and provide expert brand counsel.\nA strong understanding of how brand strategy translates into effective campaigns, with a good working knowledge of paid, owned and earned media.\nExcellent strategic thinking, communication and commercial judgement, with the ability to simplify complex issues and turn them into clear, actionable recommendations.\nHighly organised, collaborative and outcome-focused, with the ability to manage multiple priorities in a fast-paced environment.\nA strategic problem-solver with a real passion for Brand.\nConfident, influential stakeholder management, adept at making the complex simple.\nBenefits\nOur benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.\nYou’ll receive the following benefits and more:\n25 days holiday pro rata, increasing through length of service\nAn enhanced pension plan and life insurance\nMany other benefits and online discounts\nWhy Bupa?\nWe’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.\nWe encourage all our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.\nBupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.\nTime Type:\nFull timeJob Area:\nPR , Marketing & BrandLocations:\nAngel Court, London","description_format":"text","description_chars":6773,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Life insurance"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Hospitals & Health Systems","Health Insurance & Benefits"],"lifecycle":[{"event":"open","at":"2026-10-12T20:33:50Z"}],"visa":[],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.602,"p_room":1,"age_days":0,"expected_fill_days":13,"reasons":["conf:4","stale_co","win:early","comp:brand"],"computed_at":"2026-10-13T05:45:00Z"},"pay":{"stated_usd_annual":69123,"is_top_pay":false},"html_url":"https://alion.io/job/bupa-brand-manager-fixed-term","json_url":"https://alion.io/job/bupa-brand-manager-fixed-term.json","meta":{"generated_at":"2026-10-13T13:00:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20221,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1769945},"rest":"https://alion.io/mcp/rest/get_company?id=1769945"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbupa-brand-manager-fixed-term"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbupa-brand-manager-fixed-term"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbupa-brand-manager-fixed-term"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bupa-brand-manager-fixed-term\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbupa-brand-manager-fixed-term"}]}