{"id":884529,"url":"https://alion.io/job/burkett-digital-marketing-manager-onsite","title":"Digital Marketing Manager (Onsite)","company":{"id":672677,"name":"Burkett","domain":"burkett.com","url":"https://alion.io/company/burkett-2","size_band":null,"is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Perrysburg, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":71000,"max_usd":179000,"period":"year","method":"role_country_seniority_unknown","sample_n":4586},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"A/B Testing","optional":true},{"name":"Asana","optional":true},{"name":"Google Ads","optional":true},{"name":"Shopify","optional":true},{"name":"Trello","optional":true}],"status":"live","first_seen_at":"2026-06-04T00:00:00Z","employer_posted_date":"2026-06-04","last_verified_at":"2026-09-24T10:43:55Z","board_verified":true,"closed_at":null,"days_open":112,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":112},"description":"Burkett Restaurant Equipment & Supplies is one of the nation’s leading dealers of new and used commercial foodservice equipment, supplying restaurants, institutions, and food service operators across the country. With a growing e-commerce platform, a showroom, and a strong marketplace presence, Burkett’s marketing function is central to driving awareness, traffic, and revenue across all channels.\nWe are looking for a hands-on, data-driven Digital Marketing Manage r to lead and execute Burkett’s digital marketing strategy. This is an ownership role - you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue.\nPosition Title: Digital Marketing Manager\n Reports To: Vice President of Marketing\n Scheduled Hours: Mon-Fri / 8:00am-5:00pm \n FLSA Status: Salary\n Working Arrangement: Primarily Onsite\nKey Responsibilities\nOwn the health, performance, and growth of burkett.com as our primary digital storefront.\nLead SEO strategy and executions like keyword research, site audits, rank tracking, and on-page recommendations with a focus on driving qualified organic traffic\nChampion UX improvements through heatmap analysis, session recordings, and funnel data - identifying friction and testing solutions to improve the customer journey\nLead conversion rate optimization (CRO) efforts to increase add-to-cart rates, checkout completion, and overall site revenue\nManage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email. \nMaintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels\nDevelop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform\nOversee Burkett’s social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement\nProven experience collaborating across departments and managing stakeholders\nDrive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones.\nBuild, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics\nAnalyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership\nOwn marketing analytics, pulling data from multiple channels & sources into a unified dashboards and reports\nDefine and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps\nIdentify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap\nStay current on industry trends, platform algorithm updates, and emerging tools - bringing relevant recommendations to the team proactively\nRequirements\n5-7+ years of digital marketing experience, with a proven track record managing multi-channel programs\nSupportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals\nStrong content creation, management and delivery abilities across key channels.\nHands-on experience with email/CRM platforms; Klaviyo experience strongly preferred\nProficiency with Google Analytics / GA4 and comfort turning data into decisions\nExperience managing paid search and/or paid social campaigns\nStrong writing skills with the ability to produce content across multiple formats and channels\nExcellent communication skills; ability to present clearly and concisely to leadership\nHighly organized, detail-oriented, and able to manage multiple priorities simultaneously\nSelf-starter who can own initiatives end-to-end with minimal oversight\nPreferred Qualifications\nExperience in e-commerce, retail, or B2B/B2C product marketing\nBackground in the foodservice, restaurant, or hospitality supply industry\nFamiliarity with Shopify and marketplace channels (Amazon, eBay, or similar)\nGoogle Ads or Google Analytics certification\nHands-on experience with CRO and A/B testing tools (e.g. VWO, Optimizely, or similar)\nExperience with content calendar or project management tools (e.g. Asana, Trello, CoSchedule)\nBenefits\n Why Burkett Restaurant Equipment and Supplies?\nJoin a growing company with a strong reputation in the restaurant equipment industry.\nA collaborative, energetic team environment with direct access to leadership\nThe opportunity to make a measurable impact at a growing, nationally recognized brand\nFlexible hybrid work arrangement allowing for 1 day/week offsite after initial onboarding period (6 months), \nOpportunity for growth and leadership in a dynamic, fast-paced environment.\nCompetitive salary commensurate with experience\nCompetitive benefits package.\nThe Company offers options for Health, Dental, Vision, Short & Long Term Disability, Life, Paid Time Off & Holidays and a 401(k) retirement program after a 90 day waiting period. The company offers an employer match after 1 year of employment. \nTo learn more about careers at Burkett please visit: https://www.burkett.com/careers\nOnly qualified candidates will be contacted. Responses containing salary history and/or requirements are preferred.\nWe are an Equal Employment Opportunity employer & a Drug Free Workplace.","description_format":"text","description_chars":5688,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Marketplaces"],"lifecycle":[{"event":"open","at":"2026-09-14T03:06:36Z"}],"liveness":{"score":7,"band":"cold","label":"Long shot","p_open":1,"p_active":0.237,"p_room":0.28,"age_days":112,"expected_fill_days":20,"reasons":["conf:1","win:tail","crowd:"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/burkett-digital-marketing-manager-onsite","json_url":"https://alion.io/job/burkett-digital-marketing-manager-onsite.json","meta":{"generated_at":"2026-09-24T13:16:21Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}