{"id":3985490,"url":"https://alion.io/job/burson-associate-director-influence-burson","title":"Associate Director, Influence - Burson","company":{"id":668694,"name":"Burson","domain":"bursonglobal.com","url":"https://alion.io/company/bursonglobal","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":77,"open_postings":49,"ghost_share":0,"stale_share":0.714,"repost_share":0,"time_to_fill_p50_days":65,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Legal","role_family":"Legal","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-09T20:54:36Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-09T21:29:17Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Who we are:\nBurson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.\nWPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com \nFor more information visit bursonglobal.com and follow us on LinkedIn and Instagram.\nMore about the role:\nBurson is building three global Influence & Social Centres of Excellence in the US, Singapore, and London. As part of our UK Centre of Excellence, which serves as the hub for the EMEA region, we are seeking an Associate Director, Influence to play a pivotal, hands-on role in scaling and evolving our Total Influence offer.\nThis is an exciting opportunity for a mid-to-senior influencer specialist who combines strategic vision with flawless operational execution. Sitting within our multi-disciplinary capability, you will be the day-to-day strategic engine and trusted advisor across all agency practices. You will plan, oversee, and execute best-in-class influencer-led campaigns that earn cultural relevance, protect reputation, and deliver measurable business impact.\nAs an Influence Associate Director, you will be a dynamic, commercially astute specialist and creative thinker, leading best-in-class, influencer-led content strategies and programmes across all agency sectors. Viewing \"influence\" holistically, you will provide strategic and practical counsel to clients and internal teams; from identification, vetting, and contracting to creative co-creation, paid integration, and measurement. Partnering with UK head of Influence, you will elevate Burson’s influencer marketing offer, inspire dedicated specialists, and upskill teams to deliver exceptional, measurable results.\nWhat you'll do:\nGrow: Commercial & Sector Partnership\nStrategic Influence Partner: Act as a trusted adviser to sector and practice leads, translating client and business briefs into culturally relevant, influencer-led strategies.\nCommercial & Organic Growth: Partner with the UK Head of Influence and senior teams to develop winning pitches, shape commercial models and identify opportunities to grow influence across existing and new client accounts.\nHolistic Influence Strategy: Champion a broader view of influence beyond traditional creators, incorporating thought leaders, B2B voices, subject-matter experts and advocates across owned, earned, shared and paid channels.\nEnable: Delivery, Operations & Best Practice\nBest-in-Class Campaign Delivery: Lead end-to-end influencer programmes, from discovery, vetting and contracting through to creator briefing, co-creation, rights management and live campaign delivery.\nCreative, Paid & Performance Integration: Work closely with creators to deliver authentic, high-quality content while connecting organic influence with paid amplification, licensing, whitelisting and performance marketing opportunities.\nGovernance, Tools & Team Development: Ensure programmes meet ASA, CMA, IP and Burson compliance standards, while embedding tools such as CreatorIQ and GWI and upskilling teams on influencer best practice, cultural trends and effective ways of working.\nTransform: Innovation & Modern Measurement\nMeasurement & Impact: Partner with data and intelligence specialists to evolve how influence is measured, moving beyond vanity metrics to demonstrate sentiment, cultural share of voice, reputation shift and conversion.\nPlatform & Innovation Leadership: Build strong relationships with platforms including TikTok, Meta, YouTube and LinkedIn, while testing and embedding AI and emerging capabilities through Burson's AI suite and WPP Open to improve discovery, reporting and workflow efficiency.\nExperience that contributes to success:\nProven Agency Experience: Substantial influencer marketing experience within an agency, PR, or integrated creative environment, operating at Account Director / Junior Associate Director level.\nStrategic & Creative Rigour: Ability to plan multi-channel content strategies that are influencer-first, with a strong understanding of how audience mapping and data inform creative platforms and creator selection.\nNegotiation & Contracting Mastery: Deep practical expertise in creator negotiation, complex scope structuring, multi-platform licensing, exclusivity, and contract management.\nTech Fluency: Hands-on proficiency with dedicated influencer tech platforms (specifically CreatorIQ) and consumer research tools (such as GWI).\nCollaborative Leadership: A natural relationship-builder who can seamlessly partner with cross-functional teams (strategy, creative, earned media, paid, data) and mentor junior talent.\nClient Advisory Skills: Calm, authoritative client-handling skills with the ability to articulate the strategic value of influencer marketing to both senior brand marketers and communications directors.\nCommercial Acumen: Experience building accurate scopes of work, production budgets, talent fees, and pitch responses that protect agency margins and client ROI.\nBurson UK was named Cannes Lions Agency of the year 2026!\n#LI-CY1\nYou belong at Burson:\nOur vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.\nAt Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.\nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\nWhen you click the \"Submit Application\" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.","description_format":"text","description_chars":7859,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Creative Agencies","Management Consulting","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-11-09T21:29:17Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"Licensed UK visa sponsor (Senior or Specialist Worker, Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Global Business Mobility: Senior or Specialist Worker; Skilled Worker","cap_exempt":false,"checked_at":"2026-11-09T07:32:21+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":65,"reasons":["conf:0","win:early","comp:brand"],"computed_at":"2026-11-09T22:05:13Z"},"pay":null,"html_url":"https://alion.io/job/burson-associate-director-influence-burson","json_url":"https://alion.io/job/burson-associate-director-influence-burson.json","meta":{"generated_at":"2026-11-09T22:05:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11242,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":668694},"rest":"https://alion.io/mcp/rest/get_company?id=668694"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fburson-associate-director-influence-burson"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fburson-associate-director-influence-burson"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fburson-associate-director-influence-burson"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/burson-associate-director-influence-burson\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fburson-associate-director-influence-burson"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3985490}},{"tool":"search_jobs","arguments":{"company":"bursonglobal.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3985490},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}