{"id":932391,"url":"https://alion.io/job/bursonglobal-associate-director-generative-engine-optimisation","title":"Associate Director Generative Engine Optimisation","company":{"id":668694,"name":"Burson","domain":"bursonglobal.com","url":"https://alion.io/company/bursonglobal","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":77,"open_postings":49,"ghost_share":0,"stale_share":0.714,"repost_share":0,"time_to_fill_p50_days":65,"computed_at":"2026-11-07T05:47:08Z"}},"role":"Legal","role_family":"Legal","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":74000,"max_usd":142000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":15},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-11T12:16:02Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-11-07T21:34:54Z","board_verified":true,"closed_at":null,"days_open":57,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":57},"description":"Who we are:\nBurson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.\nWPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com \nFor more information visit bursonglobal.com and follow us on LinkedIn and Instagram.\nMore about the role:\nThis role sits at the forefront of digital communications, driving the integration of Generative Engine Optimisation (GEO), Digital PR, and Search Engine Optimisation (SEO) strategy. As Associate Director in the Digital Marketing function at Burson, you will shape how brands are discovered, represented, and trusted across AI-driven environments. You will act as a strategic advisor to clients, while driving innovation, commercial growth, and cross-functional collaboration within the agency.\nWhat you'll do:\nSupport the development and execution of GEO strategies for key clients\nTranslate complex AI and search concepts into clear, actionable insights\nAdvise clients on brand visibility, sentiment, and risk in AI-generated search results\nDevelop and evolve GEO frameworks, tools, and best practices\nIntegrate GEO best practices into PR campaigns to secure high quality coverage and citations\nIntegrate SEO, content, and PR strategies to maximise search and AI visibility\nSupport the upskilling of cross-functional teams across the fundamentals of GEO\nSupport business growth through client development, pitches, and new service offerings\nExperience that contributes to success:\nExperience in GEO, Digital PR and/or SEO is essential\nA passion and curiosity around the evolution of GEO\nStrong understanding of SEO and content optimisation principles\nA robust understanding of what good looks like in earned media and digital PR campaigns\nExperience translating data and technical concepts into client-friendly strategies\nDemonstrated interest or experience in AI, generative search, or emerging technologies\nTrack record of developing and pitching innovative client solutions\nExperience leading teams and collaborating across disciplines\nStrong commercial mindset with the ability to identify growth opportunities\nClient service excellence\n#LINE1\nYou belong at Burson:\nOur vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.\nAt Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.\nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\nWhen you click the \"Submit Application\" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. 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