First seen by Alion on Oct 25, 2026.
• Market Research & Analysis
- Conduct market studies to identify emerging trends, customer needs, competitor activities, and new opportunities in retail and non-fuel businesses.
- Analyze pricing strategies, product offerings, customer experience to identify gaps and opportunities for business improvement.
- Conduct benchmarking of local and international retail businesses to identify the best revenant practices, translate into practical recommendations for the company.
• New Concept & Business Development
- Research and develop new retail concepts, formats, products, services, complementary businesses and revenue streams suitable for the company’s network.
- Conduct feasibility studies and develop business cases covering market potential, investment, operating model, profitability, payback and risks.
- Coordinate with relevant functions to develop and launch approved initiatives.
• Business Strategy Support
- Review performance of existing retail and non-fuel businesses and identify opportunities to improve sales, margin, customer traffic, and operational efficiency.
- Analyze store-level performance and identify underperforming products, services, locations, or business models.
- Propose improvements to product assortment, pricing, layout, operating model, promotions, and customer experience.
• Project Management
- Lead or coordinate R&D projects from initial idea and research through feasibility assessment, pilot implementation, evaluation, and rollout.
- Coordinate cross-functional teams and external partners, monitor project performance and provide recommendations for improvement.
• Reporting & Presentation
- Prepare regular reports and presentations for senior management on research findings and development progress.
- Track KPIs related to product performance, customer satisfaction, and market competitiveness.
- Bachelor’s degree in business administration, Marketing, Economics, or related field (master’s preferred).
- Minimum 3-5 years of experience in retail research, product development, or business strategy.
- Strong analytical and problem-solving skills.
- Proficiency in data analysis tools and presentation software.
- Excellent communication and project management skills.
- Experience in convenience store or FMCG sector is a plus.

