{"id":1019591,"url":"https://alion.io/job/bwz-off-page-seo-manager","title":"Off-Page SEO Manager","company":{"id":5485,"name":"Bwz","domain":"bwz.com","url":"https://alion.io/company/bwz","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Vancouver, Canada","Toronto, Canada","Ottawa, Canada","Calgary, Canada","Winnipeg, Canada","Victoria, Canada","Canada"],"countries":["CA"],"hiring_countries":["CA"],"hiring_countries_total":1,"salary":{"min":80000,"max":100000,"currency":"CAD","period":"year","gross":null,"usd_annual":71089},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false}],"status":"live","first_seen_at":"2026-07-30T20:02:59Z","employer_posted_date":"2026-07-30","last_verified_at":"2026-10-27T06:10:31Z","board_verified":true,"closed_at":null,"days_open":88,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":88},"description":"About the Role:\nBWZ is looking for an Off-Page SEO Manager to build our link-acquisition engine from the ground up. We're investing in a more diversified, sustainable authority acquisition strategy. You'll manage existing vendor relationships while building and scaling off-page linkacquisition initiatives. Reporting to our Senior SEO Manager, you'll partner closely with our Content team to turn our tools and resources into genuine linkable assets.\nWho you are:\nYou're a self-starter who's comfortable operating with more ambiguity than structure - you'll need to generate ideas, test them, and figure out what works with limited playbook to lean on. You understand what separates a good link from a bad one, and you're not precious about starting with unglamorous, manual work (vendor management, reclamation, cold outreach) while building toward something more systematic. You think in terms of repeatable processes, not one-off wins - you're the kind of person who turns \"we got a link\" into \"here's how we get links like this every month.\"\nWhat you'll be doing (responsibilities):\nOwn the end-to-end vendor relationship lifecycle, including sourcing, negotiation, quality review, performance tracking, and ongoing optimization\nBuild and scale BWZ's earned and owned link acquisition capabilities - including reclamation, partner and reciprocal link-swap relationships, and outreach tied to linkable assets\nPartner with our Content team to turn calculators, templates, and resource pages into outreach-ready linkable assets - owning the recipient lists, outreach, embed tracking, and reporting for each campaign\nEvaluate external link partnership platforms and provide recommendations on long-term partnership strategy\nTrack and report clear numbers monthly: total links acquired, cost per link, and the shifting split between sources\nGrow the contribution of earned and owned acquisition channels over time\nHow your success will be measured:\nNew Quality Links Acquired: Total new links per month meeting our quality bar across all channels - reclamation, partner swaps, data outreach, and linkable-asset/badge campaigns\nChannel scale & diversity - Growth in the number of durable, repeatable acquisition channels producing quality links, so authority comes from a resilient mix of sources rather than any single dependency\n Acquisition efficiency - Blended cost and effort per quality link trending down over time as owned and earned channels scale and mature.\nYour skillset includes:\n3+ years of hands-on experience in link building, link acquisition, or a closely related SEO discipline\nStrong relationship-building instincts - comfortable initiating and nurturing recurring partnerships with external stakeholders (editors, SEO managers, site owners, agencies) over time, not just one-off transactional outreach\nWorking understanding of what makes a link valuable (relevance, authority, placement) versus low-quality or risky\nComfort with outreach and SEO research tooling (e.g., Pitchbox, Ahrefs/SEMrush, email outreach platforms)\nA self-directed, experimental approach - able to propose an idea, test it, and iterate without heavy oversight\nStrong organization and reporting instincts - you naturally track what's working, what isn't, and why\nNice to haves:\nExperience specifically with vendor/paid-link program management\nFamiliarity with link-swap or marketplace platforms\nExperience building or promoting \"linkable assets\" (calculators, tools, badge/award campaigns) as a growth channel\nBackground in B2B media, SaaS, or content-driven organizations","description_format":"text","description_chars":3564,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Career Services"],"lifecycle":[{"event":"open","at":"2026-09-18T03:02:36Z"}],"visa":[],"liveness":{"score":33,"band":"fade","label":"Fading","p_open":1,"p_active":0.542,"p_room":0.6,"age_days":88,"expected_fill_days":94,"reasons":["conf:3","win:late","crowd:"],"computed_at":"2026-10-27T05:46:45Z"},"pay":{"stated_usd_annual":71089,"is_top_pay":false},"html_url":"https://alion.io/job/bwz-off-page-seo-manager","json_url":"https://alion.io/job/bwz-off-page-seo-manager.json","meta":{"generated_at":"2026-10-27T09:20:09Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10418,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5485},"rest":"https://alion.io/mcp/rest/get_company?id=5485"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbwz-off-page-seo-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbwz-off-page-seo-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbwz-off-page-seo-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bwz-off-page-seo-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbwz-off-page-seo-manager"}]}