{"id":4151930,"url":"https://alion.io/job/bybit-social-lead","title":"Social Lead","company":{"id":47455,"name":"Bybit","domain":"bybit.com","url":"https://alion.io/company/bybit","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":76,"open_postings":18,"ghost_share":0,"stale_share":0.944,"repost_share":0,"time_to_fill_p50_days":50,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Finance","role_family":"Finance","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Abu Dhabi, United Arab Emirates"],"countries":["AE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"DeFi","optional":true}],"status":"live","first_seen_at":"2026-11-12T08:49:35Z","employer_posted_date":"2026-11-12","last_verified_at":"2026-11-12T09:34:14Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About Us\nEstablished in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 - connecting users to the future of digital finance.\nOur core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.\nToday, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.\nAbout the Role\nBybit is looking for a Head of Social Media who is equal parts creative visionary and operational leader. This is not a \"post and pray\" role - you will own the global social strategy for one of the world's top crypto exchanges, lead a distributed team across regions, and be the connective tissue between brand, product, community, and culture.\nYou will inherit a team that is growing fast, working with external agencies, and navigating the complexity of a global rebrand (Brand 6.0). You'll need to bring structure without killing creativity, and bring creativity without losing accountability.\nWhat You'll Own\nStrategy & Narrative\nDefine and execute Bybit's global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platforms\n\nTranslate complex crypto and fintech concepts into compelling, platform-native content that resonates with traders, retail users, and the broader Web3 community\n\nBuild and maintain Bybit's social voice - bold, credible, and culturally relevant - in alignment with Brand 6.0 guidelines\n\nDevelop channel/product-specific strategies that balance global consistency with regional relevance\n\nTeam Leadership & Operations\nLead, mentor, and grow a global social media team (currently ~4-6 members) plus manage relationships with production and influencer agencies and other departments\n\nEstablish clear workflows, content brief processes, and approval protocols to eliminate last-minute requests and ensure quality at scale\n\nBuild and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communications\n\nImplement SOPs for content creation, agency briefing, influencer collaboration, and crisis response\n\nCampaign & Content Execution\nPartner with the Creative team on campaign assets, ensuring briefs are detailed, timely, and actionable\n\nOversee influencer strategy - from shortlisting and legal clearance to performance tracking\n\nManage the production agency relationship for high-quality video content the internal team cannot produce at speed\n\nData, OKRs & Reporting\nOwn social media OKRs: follower growth, organic engagement, share of voice, sentiment, and new user acquisition via social\n\nUse Sprinklr and native platform analytics to run weekly performance reviews and quarterly post-mortems\n\nPresent social performance to leadership in biweekly reviews; flag risks and opportunities proactively\n\nLeverage AI tools for trend harvesting, content optimization, and competitive analysis\n\nCross-Functional Collaboration\nWork closely with BU marketing teams (WBU, GBU, PBU) to support product-specific social moments without duplicating effort\n\nAlign with the Strategy Office on global go-to-market strategy and upper-funnel performance\n\nCoordinate with Legal and Compliance on influencer clearances, regulatory messaging, and market-specific restrictions\n\nWhat We're Looking For\nMust-Have\n4-8 years of social media experience, with at least 3 years in a leadership role managing a team\n\nMarketing background - you think in campaigns, narratives, and audience journeys, not just posts\n\nProven track record of growing social accounts at scale for a global brand (1M+ followers preferred)\n\nStrong project management skills - you can run multiple workstreams, manage agencies, and hit deadlines without chaos\n\nExperience with Sprinklr or equivalent enterprise social media management platforms\n\nAI-native mindset - you actively use AI tools in your workflow for content, research, and analysis\n\nExceptional written and spoken English; additional languages (Arabic, Mandarin, Spanish, Portuguese) are a strong plus\n\nNice-to-Have\nExperience managing influencer programs end-to-end, including legal and compliance workflows\n\nBackground working with executive communications - writing for or managing the social presence of C-suite spokespeople\n\nExperience with rebranding or brand evolution at a global company\n\nFamiliarity with OAP/project management systems and cross-functional campaign coordination\n\nDeep knowledge of crypto, Web3, or fintech - you can write about DeFi, trading products, and market events without needing a translator (optional)\n\nWhat Makes This Role Unique\nYou'll be shaping the social voice of a top-3 global crypto exchange during a pivotal rebranding moment\n\nDirect access to and collaboration with the executive leadership\n\nA team that is genuinely invested in getting better - we're building SOPs, improving briefs, and upgrading our tooling (new OAP system launching mid-August)\n\nReal budget, real agencies, real campaigns - this is not a one-person show\n\nA culture that values ownership, speed, and creative courage\n\nWhat We Don't Want\nSomeone who needs to be told what to post\n\nSomeone who can't write a content brief or manage an agency\n\nSomeone who treats social as a support function rather than a growth engine\n\nSomeone who can't handle ambiguity or a fast-moving environment\n\nWhy Join Us\nAt Bybit, we are committed to fostering a supportive and enriching work environment. \nOur benefits include:\n- Study Growth Fund: We support your professional development and continuous learning.\n- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.\n- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.\n- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.\n- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.","description_format":"text","description_chars":6844,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Arabic","level":"All levels","optional":false},{"language":"English","level":"All levels","optional":false}]},"benefits":["Continuous learning","Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cryptocurrencies","Crypto Exchanges"],"lifecycle":[{"event":"open","at":"2026-11-12T09:34:14Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":50,"reasons":["conf:1","win:early","comp:brand"],"computed_at":"2026-11-12T10:43:27Z"},"pay":null,"html_url":"https://alion.io/job/bybit-social-lead","json_url":"https://alion.io/job/bybit-social-lead.json","meta":{"generated_at":"2026-11-12T10:43:27Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21983,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":47455},"rest":"https://alion.io/mcp/rest/get_company?id=47455"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbybit-social-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbybit-social-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbybit-social-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bybit-social-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbybit-social-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4151930}},{"tool":"search_jobs","arguments":{"company":"bybit.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4151930},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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