{"id":1517866,"url":"https://alion.io/job/cads-website-design-and-developer","title":"Website Design and Developer","company":{"id":1987821,"name":"CADS","domain":"cads.co.uk","url":"https://alion.io/company/cads-co-uk","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":{"grade":"D","score":51,"open_postings":11,"ghost_share":0.818,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-05T05:45:15Z"}},"role":"Backend","role_family":"Backend","seniority":null,"employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":30000,"max":null,"currency":"GBP","period":"year","gross":null,"usd_annual":39688},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":false},{"name":"Canva","optional":false},{"name":"ChatGPT","optional":false},{"name":"Perplexity","optional":false},{"name":"WordPress","optional":false},{"name":"JavaScript","optional":true},{"name":"JQuery","optional":true},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-08-14T11:15:46Z","employer_posted_date":"2026-08-14","last_verified_at":"2026-10-03T17:17:58Z","board_verified":false,"closed_at":null,"days_open":52,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":51},"description":"[vc_row][vc_column css=\".vc_custom_1777546671782{padding-top: 40px !important;padding-bottom: 20px !important;background-image: url(https://cads.co.uk/wp-content/uploads/2026/04/marketing-exec-banner.jpg?id=24403) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\"][vc_row_inner remove_bottom_col_margin=\"true\"][vc_column_inner width=\"1/3\"][vc_btn title=\"Broadstone, Dorset\" color=\"white\" size=\"sm\" i_icon_fontawesome=\"fas fa-map-marker-alt\" add_icon=\"true\"][/vc_column_inner][vc_column_inner width=\"1/3\"][vc_btn title=\"£30,000 per annum\" color=\"white\" size=\"sm\" align=\"center\" i_icon_fontawesome=\"fas fa-coins\" add_icon=\"true\"][/vc_column_inner][vc_column_inner width=\"1/3\"][vc_btn title=\"Full time, Permanent\" color=\"white\" size=\"sm\" align=\"left\" i_icon_fontawesome=\"fas fa-user\" add_icon=\"true\"][/vc_column_inner][/vc_row_inner][vc_btn title=\"Apply now\" style=\"classic\" color=\"danger\" align=\"left\" i_icon_fontawesome=\"fas fa-chevron-right\" add_icon=\"true\" link=\"url:mailto%3Acareers%40cads.co.uk|||\"][/vc_column][/vc_row][vc_row][vc_column][vc_tta_tabs][vc_tta_section title=\"Job description\" tab_id=\"1769695495029-cbf4a26c-78ef\"][vc_column_text]\nPosition Overview\nWe are seeking a versatile, detail-oriented Web Content & Design Specialist to oversee and maintain our web presence, including primary marketing pages and customer help centers/knowledge bases. In this hybrid role, you will be the bridge between design, content, and front-end management-creating visual graphics, formatting user-friendly help documentation, making direct HTML/CSS updates to various company websites, and optimising all web content for modern search engines (SEO) and generative answer engines (GEO).\nKey Responsibilities\n1. Web Page & Help Centre Operations\nUpdate, organise, and maintain marketing web pages and customer help centres/knowledge bases to ensure accuracy and seamless user experience.\nStructure documentation and articles for maximum readability, logical navigation and ease of use.\nPerform routine sitewide updates, link audits and content refreshes.\n2. Visual & Graphic Design\nDesign eye-catching web assets, including hero banners, help guide diagrams, infographics, icons, and promotional graphics.\nMaintain brand consistency across all public-facing web pages and support documentation.\nOptimise image formats, sizes, and dimensions for fast loading times without sacrificing visual quality.\n3. Front-End Web Maintenance (HTML/CSS)\nApply custom layout adjustments, formatting fixes and styling tweaks using clean HTML and CSS.\nEnsure all web pages and knowledge base articles are fully responsive across desktop, tablet and mobile devices.\nTroubleshoot display bugs, broken layouts, or formatting issues across major browsers.\nManage download links for new software releases.\n4. Search & Generative AI Optimization (SEO & GEO)\nImplement technical and on-page SEO best practices (meta titles, description tags, proper header hierarchy, structured data/schema, alt text).\nOptimise content for Generative Engine Optimisation (GEO) to ensure help articles and web pages serve as reliable sources for AI search summaries (e.g., ChatGPT, Perplexity, Google AI Overviews).\nPerform basic keyword and search intent research to guide content organisation and improve organic visibility.\nRequired Skills & Qualifications\nTechnical & Digital Skills:\n Front-End Development: Solid proficiency in HTML5 and CSS3 (ability to hand-code structural updates and styling tweaks without relying strictly on page builders).Experience in building new websites, i.e. wireframes, themes, adding content.\n Graphic Design Tools: Proficiency in modern design software such as Adobe Creative Cloud (Photoshop, Illustrator), or Canva.\n CMS & Help Desk Platforms: Hands-on experience with modern Web Content Management Systems (e.g., WordPress, HubSpot, Click Dimensions) and Help Center software.\nSEO & GEO Expertise: Strong understanding of search engine optimisation principles, on-page optimisation, content structuring for AI/answer engines, and tools like Google Search Console or Ahrefs/Semrush.\nPPC Experience: Desired, not essential.\nSoft Skills & Mindset:\nDetail-Oriented: A sharp eye for layout alignment, typography, visual balance, and clean code formatting.\nProblem-Solving: Ability to quickly diagnose and fix broken web layouts, visual glitches, or navigation issues.\nCross-Functional Communication: Comfortable working alongside marketing, customer support, and software development teams to turn ideas or support docs into polished web pages.\n Organisation: Excellent organisation and communication skills with ability to self-manage. A proactive, hands-on approach and willingness to get involved.\nPreferred Qualifications:\nExperience with basic JavaScript/jQuery for minor interactive web elements.\nFamiliarity with web accessibility standards (WCAG 2.1 compliance).\nExperience analysing web traffic via Google Analytics 4 (GA4).\nExperience within technology or engineering services would be advantageous.\nAbout CADS\nCADS is a UK-based engineering software company developing market-leading design and detailing solutions for the built environment. Our software is trusted by thousands of engineers worldwide and is used on projects ranging from small developments to major infrastructure schemes. We’re a growing business with a portfolio of four brands.\nWhy Join CADS?\nSalary and other benefits and rewards commensurate with qualifications & experience and achieving business objectives\nOffice based with some throughout the UK and occasionally overseas\nProfessional development and training opportunities\nSupportive and collaborative working environment\nOpportunity to work on a wide range of projects\nCycle to work scheme\n25 Days annual leave (+ public holidays)\n[/vc_column_text][vc_btn title=\"Apply now\" style=\"classic\" color=\"danger\" align=\"left\" i_icon_fontawesome=\"fas fa-chevron-right\" add_icon=\"true\" link=\"url:mailto%3Acareers%40cads.co.uk|||\" css=\".vc_custom_1769783547870{margin-top: 20px !important;margin-bottom: 15px !important;}\"][/vc_tta_section][vc_tta_section title=\"About CADS\" tab_id=\"1769695495036-62059fcd-78b8\"][vc_column_text]CADS is a UK-based engineering software company developing market-leading design and detailing solutions for the built environment. Our software is trusted by thousands of engineers worldwide and is used on projects ranging from small developments to major infrastructure schemes.\nWe’re a growing business with a portfolio of five brands, and we’re looking for a Website Designer and Developer.\nWhy Join CADS?\nCompetitive salary of £30,000 + Company Pension + DIS\nHybrid working and flexible approach to work\nSupportive, collaborative team environment\nOngoing training and professional development\nA role with real scope to grow and evolve within the business\nCycle to work scheme\n25 Days annual leave (+ public holidays)\nWe welcome applications from all candidates and will make reasonable adjustments during the recruitment process where required.\nHow to Apply\nApply now to join our team in Broadstone. 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