{"id":3969576,"url":"https://alion.io/job/caesars-entertainment-crm-specialist","title":"CRM Specialist","company":{"id":1758419,"name":"Caesars Entertainment","domain":"caesars.com","url":"https://alion.io/company/caesars-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":79,"open_postings":85,"ghost_share":0,"stale_share":0.824,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Jersey City, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":55000,"max":65000,"currency":"USD","period":"year","gross":null,"usd_annual":65000},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-04T00:00:00Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-11T06:13:42Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"As the CRM Specialist you will work closely with the CRM Manager to manage the Caesars CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.\n Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notificationsBuilding emails, proofreading, testing links, confirming record counts\n\nA/B or multivariant testing on various CRM campaigns to establish which is the most effective\nTracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director\nEnsuring all CRM campaigns comply with current best practices in the industry\nAssist in new employee training\nPreliminary approver of all player facing communications \n Bachelor’s Degree required or relevant work experience\n2 years + experience in Salesforce, and / or Optimove is an asset\nProficiency in Excel\nAnalytical and data-driven mind\nAvailable to work weekends\nExcellent communication, proofreading and organizational skills required\nProficiency in coding language (HTML) is a plus, but not essential\nKnowledge of the gaming industry is a plus, but not essential\nWell organized, able to prioritize work for self and others\nAbility to multi-task and work within tight deadlines\nEfficient and confident communicator, strong collaboration and influencing skills\nHave energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment\nEagerness to define how this is done for a new business in the US\nExcited about the opportunity to launch and grow a significant business in a new sector \nEssential Functions/Exposures:\nMust be able to sit for extended periods of time \nMust be able to type for extended periods of time\nMust be able to talk on the phone for extended periods of time \nMust be able to write for extended periods of time \nThe salary range for this position is $55,000.00- $65,000.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. 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