{"id":2869256,"url":"https://alion.io/job/caesars-entertainment-media-planner","title":"Media Planner","company":{"id":1758419,"name":"Caesars Entertainment","domain":"caesars.com","url":"https://alion.io/company/caesars-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":75,"open_postings":123,"ghost_share":0,"stale_share":0.984,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Las Vegas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":60000,"max_usd":122000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2699},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Excel","optional":true},{"name":"Microsoft Office","optional":true}],"status":"live","first_seen_at":"2026-10-19T18:54:07Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-20T01:19:38Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"We are seeking a data-driven and strategically minded Media Planner to join the Caesars Entertainment Media Team. In this role, you will be working directly with a dedicated manager to build, manage, and report out on comprehensive media campaigns across our properties to maximize reach, engagement, and return on investment (ROI). You will act as the crucial bridge between properties and the media team to ensure a smooth workflow.\n Create strategic media plans, grounded in data and media math, that reflect an understanding of business objectives, consumer behaviors, media consumption, and Caesars’ marketing assets.\n\nWork with regional business leaders to develop and deliver plans that meet core business KPIs for brick-and-mortar casino properties as well as digital Caesars Sportsbook and iCasino apps.\n\nUse third-party resources (syndicated data, internal/external research) to uncover relevant insights that drive plan development and provide comprehensive/compelling rationale for proposed plan structure, as well as assess the efficacy of the plan.\n\nManage and collaborate with internal and, where applicable, external agency resources to deliver cohesive business solutions, best-in-class media strategies and execution across multiple states.\n\nManage and implement approved media plan ensuring all deadlines are met across broadcast, digital, print, audio, billboards, experiential, retail, and sponsorships.\n\nPartner with the creative department to define specs and ensure timely delivery of all creative to media vendors.\n\nWork with suppliers to approve creative materials and ensure all campaigns are fully compliant with supplier and regulatory guidelines across different states.\n\nBuild presentation materials, complete appropriate tracking spreadsheets and deliverables grids (specs/timelines) and enter data in relevant systems as required.\n\nProvide monthly and quarterly reports to management on all active/pending campaigns.\n\nEnsure team is adhering to planning and buying processes, policies and procedures.\n\nIdentify and track issues and resolve/escalate as needed.\n\n Bachelor’s Degree\n\n5 years of proven media planning experience from an agency or B2C organization, hands-on experience with Programmatic, TV, CTV, Audio, and OOH planning and execution\n\nExperience managing complex, on-line/off-line media and marketing budgets\n\nExperience presenting to numerous stakeholders is preferred\n\nExtensive experience with media planning & buying systems and research tools, such as Strata/Freewheel, SQAD/Guideline & Nielsen (Scarborough/Prime Lingo)\n\nDirect Media Buying and/or Media Buying Management experience preferred\n\nExcellent communication skills: ability to deliver the necessary updates on complex issues as well as the \"good and the bad news” to a wide array of internal stakeholders\n\nDesire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities\n\nMedia experience working in Sports, iGaming, or a regulated industry is a plus\n\nA firm understanding of media planning and buying metrics (CPM, CPP, CPC, CTR, CPV, ROAS and Reach/Frequency)\n\nA solid understanding of media math calculations\n\nStrong Digital experience is a must with showcasing an understanding of targeting, IO & trafficking process and reporting\n\nProficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required\n\nHave energy and enthusiasm for new challenges, and an ability to tackle complex regulatory environment","description_format":"text","description_chars":3481,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-19T18:54:07Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":27,"reasons":["conf:1","win:early","comp:brand"],"computed_at":"2026-10-20T02:45:37Z"},"pay":null,"html_url":"https://alion.io/job/caesars-entertainment-media-planner","json_url":"https://alion.io/job/caesars-entertainment-media-planner.json","meta":{"generated_at":"2026-10-20T02:45:37Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3047,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1758419},"rest":"https://alion.io/mcp/rest/get_company?id=1758419"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcaesars-entertainment-media-planner"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcaesars-entertainment-media-planner"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcaesars-entertainment-media-planner"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/caesars-entertainment-media-planner\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcaesars-entertainment-media-planner"}]}