{"id":1825424,"url":"https://alion.io/job/cambly-crm-program-manager-turkey-contract-remote","title":"CRM Program Manager - Turkey (contract - remote)","company":{"id":171749,"name":"Cambly","domain":"cambly.com","url":"https://alion.io/company/cambly","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Management","role_family":"Management","seniority":"senior","employment_type":"contractor","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Istanbul, Turkey"],"countries":["TR"],"hiring_countries":["TR"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":50000,"max_usd":109000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4431},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"LLM","optional":false},{"name":"SQL","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-10-04T09:04:06Z","employer_posted_date":"2026-10-04","last_verified_at":"2026-10-09T22:36:09Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"CRM Program Manager (contract - remote)\nTeam: Consumer Marketing\nReports to: Head of Consumer Marketing\nLevel: Manager (program-level ownership)\nAbout Cambly\nCambly is a global language learning platform that connects learners with tutors for real conversation practice, supported by AI-powered learning tools. We help students around the world build confidence and fluency in English.\nAbout the Role\nWe're looking for a CRM Program Manager to lead Cambly's customer relationship management strategy and execution - delivering the right message to the right customer at the right time, via the right channel. This is a global role covering Cambly's markets across Latin America, Europe/Middle East, and Asia. You will run one CRM strategy with market-specific channel and messaging execution. You'll own CRM across email, in-app, push, and messaging apps, including expansion into local chat platforms such as WhatsApp, WeChat, and KakaoTalk.\nThis role combines strategic program management, cross-functional leadership, and CRM platform expertise to drive acquisition, engagement, and retention based on deep analysis of user behavior. You'll own the CRM roadmap, platform strategy, audience strategy, deliverability health, major CRM initiatives (including AI integrations), and performance measurement across regions. You'll partner with creative, growth, product, data, engineering, and regional teams, and work closely with operational specialists who execute day-to-day campaign setup.\nWhat You'll Do\nCRM Strategy & Program Leadership\nOwn the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs.\n\nBuild and maintain the CRM roadmap, balancing evergreen lifecycle programs, promotional campaigns, and strategic initiatives.\n\nOwn the messaging-app channel strategy by market: WhatsApp (e.g., Brazil, Turkey, Arabic-speaking markets), WeChat (China), KakaoTalk (Korea), and other local platforms as markets warrant. Lead each from evaluation and pilot through rollout.\n\nSet the global CRM framework and define what can be localized by market (channel mix, timing, offers, tone) and what stays standard.\n\nServe as the single point of accountability for CRM outcomes and leadership reporting.\n\nCRM Platform & Vendor Management\nEvaluate and manage messaging providers and official business account setups per platform (e.g., WhatsApp Business API providers, WeChat Official Accounts, KakaoTalk business channels), including template approvals and platform policy compliance.\n\nOwn platform relationships (e.g., Iterable), including contracts, roadmap alignment, feature adoption, and renewals.\n\nDrive strategic CRM innovation projects, such as AI/LLM integrations with the CRM stack, from discovery through rollout and measurement.\n\nIdentify gaps across the CRM stack and champion investments that reduce cost, improve efficiency, or unlock new capabilities.\n\nAudiences & Lifecycle Journeys\nPartner with PMs and engineers to co-design lifecycle programs, in-product messaging surfaces, event instrumentation, and journey delivery mechanics.\n\nDefine audience segmentation and lead qualification frameworks - who we reach, via which channel, and at which lifecycle stage.\n\nOwn audiences and lists across markets: segmentation, hygiene, suppression, and ongoing maintenance.\n\nDevelop customer journey and audience insights that improve profitability, delivery, and engagement.\n\nDesign and oversee automated journeys, personalization, and experimentation standards (subject lines, send times, cohorts, journey structures), including promotional updates.\n\nAnalytics, Measurement & Optimization\nOwn CRM KPIs, dashboards, and reporting across all channels.\n\nReport CRM performance by market and channel, with cross-market comparisons in the WBR.\n\nOwn email deliverability health (bounces, spam complaints, warming, IP/domain reputation), partnering with engineering and ESPs.\n\nDesign and lead CRM experiments and turn learnings into durable program improvements.\n\nTie CRM performance to business outcomes (LTV, retention, activation, payback) with actionable recommendations.\n\nCross-Functional Program Management\nLead planning, execution, and retros for major campaigns (promotions, product launches, regional initiatives).\n\nPartner with product and data teams to make every initiative measurable end-to-end - event tracking, data pipelines, attribution, and metric integrity.\n\nCoordinate workstreams across marketing, product, engineering, data, and regional stakeholders.\n\nDocument CRM processes, playbooks, and standards so execution is repeatable.\n\nSecure creative resourcing before committing to timelines; write clear creative briefs, and step in on messaging and copy when needed.\n\nAI, Automation & Innovation\nAutomate reporting, monitoring, and manual workflows using AI, scripts, and no-code/low-code tools.\n\nUse AI to deliver high-quality, culturally accurate localization and scale content without sacrificing brand voice.\n\nLead AI adoption within CRM - personalization, copy generation, segmentation, and journey optimization - and share learnings across marketing.\n\nWhat We're Looking For\n5+ years of experience in CRM, lifecycle, or retention marketing, ideally at a consumer subscription, mobile, or edtech company.\n\nHands-on expertise with a modern CRM/ESP platform (e.g., Iterable, Braze, Customer.io), including journey building and segmentation.\n\nProven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention.\n\nStrong analytical skills - comfortable with dashboards, experimentation, and SQL or similar tools.\n\nWorking knowledge of email deliverability best practices.\n\nExperience running multi-market or international CRM programs; familiarity with messaging apps like WhatsApp, WeChat, or KakaoTalk is a plus.\n\nExcellent cross-functional program management and stakeholder communication skills.\n\nStrong writing skills and the ability to brief creative teams or draft copy directly.\n\nCuriosity and hands-on experience using AI and automation to improve marketing workflows.\n\nWhat Success Looks Like\nCRM is a clearly defined, strategically led function with a published roadmap and measurable impact.\n\nAudiences are well segmented and maintained; deliverability is strong and proactively managed.\n\nCRM is meaningfully expanded onto local chat platforms, driving incremental engagement and revenue.\n\nJourney and audience insights drive higher-profitability segments and better engagement - not just more sends.\n\nCRM results are clearly and consistently represented in the Weekly Business Review.\n\nProduct, data, and engineering see CRM as a true technical partner - every initiative is instrumented from day one.\n\nThe CRM stack is used to its full potential, and major initiatives are delivered end-to-end.\n\nManual workflows are increasingly automated, and AI powers high-quality localization and content at scale.","description_format":"text","description_chars":6954,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Arabic","level":"All levels","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Turkey","iso":"TR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-04T10:47:15Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":4,"expected_fill_days":33,"reasons":["conf:2","win:early"],"computed_at":"2026-10-09T06:01:00Z"},"pay":null,"html_url":"https://alion.io/job/cambly-crm-program-manager-turkey-contract-remote","json_url":"https://alion.io/job/cambly-crm-program-manager-turkey-contract-remote.json","meta":{"generated_at":"2026-10-10T01:52:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3349,"day_limit":5000,"remaining_today":1651,"minute_limit":60,"resets_at":"2026-10-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":171749},"rest":"https://alion.io/mcp/rest/get_company?id=171749"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fcambly-crm-program-manager-turkey-contract-remote"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fcambly-crm-program-manager-turkey-contract-remote"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fcambly-crm-program-manager-turkey-contract-remote"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/cambly-crm-program-manager-turkey-contract-remote\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fcambly-crm-program-manager-turkey-contract-remote"}]}